Samara Parker

5 Success Factors for Social Recruiting

June 22

If you’re like the majority of HR professionals and recruiters that we meet, then you’ve recently taken on the task of social recruiting.In today’s candidate-driven market, more companies than ever have turned to social in order to broaden their candidate attraction strategy.Learning how to effectively and consistently attract qualified candidates via social media is the contemporary HR struggle.And the struggle is real!If you, like so many of the people that reach out to us, are struggling to make social recruiting work then these tips are for you.5 Key Success Factors for Attracting Candidates on Social MediaThese are the best practices that we see contribute most to our clients’ achieving their social recruiting goals time and ……Read More

Candidate Experience: What Candidates Want & How to Give it to Them

June 17

Candidate experience should be a core consideration at every stage of the recruitment and hiring process. Social recruiting, mobile-friendly application, and video interviewing should enhance the candidate’s experience as well as the talent acquisition process. I’ve highlighted these three aspects of hiring because each of them speak to how today’s candidate wants to be recruited.56% of candidates now turn to social media first when commencing their job search, 9 in 10 job seekers are looking for work via mobile device, and 66% of candidates prefer video interviewing to the traditional. Candidates want to be able to connect with companies through social networks, they want to apply for a job from their phone, and t……Read More

Facebook Recruiting: 3 Things All Companies Should Do

June 15

There are over 1.44 billion monthly active users on Facebook, according to the social network’s first quarter 2015 earnings announcement. Facebook is now up to 936 million total daily active users and has 798 million mobile daily users!Facebook just keeps on growing as does the amount of hiring managers and recruiters turning to Facebook to reach candidates and share their job openings.Social recruiting is rapidly becoming an essential part of hiring strategy and Facebook is the major network being used by companies, such as Pepsi and the Gap, to spearhead their social recruiting efforts.Facebook recruiting is particularly relevant today as millennials continue to take over the labour market.Does Facebook Recruiting ……Read More

The New Rules of Work, Twitter, and LinkedIn SEO

June 10

The rules of work have changed a lot since I got my first real job. It used to be that I had to commute to my job, dress up nicely, and arrive at 8am sharp every morning. These days my work life looks very different... I’m working right now. I am also sitting on my couch wearing slippers. Some days I start at 5am and I'm done by 4pm. Some days I start at noon and work late into the night. Most of my meetings take place on Skype, and our team projects are managed with Basecamp and Trello instead of whiteboards and memos. And my commute is non existent save the occasional bike ride to a near by cafe or coworking space. Some of these changes are extremely welcome (goodbye high-heeled business lady shoes!) ……Read More

Jobcast on Techvibes: Transforming Recruitment With Social

June 1

Jobcast is one of the top three companies nominated for BCTIA’s Most Promising Startup award.We are very excited about this nomination and the perks that come along with it!One such perk was the recent article about Jobcast featured on Techvibes, Canada’s leading technology news site, events calendar, and job board.In the article author Jonathan Woods highlights some of the key benefits of social recruiting and Jobcast. He also interviewed Jobcast’s CEO, Ryan St. Germaine about why he thinks social is the future of recruitment.Here’s a snippet from Jonathan’s post:Jobcast Transforms Recruitment in Age of Social“Social is the new major channel for career success and talent recruitment.Jobcast, a Facebook Recru……Read More

Mobile Recruiting on Facebook with Jobcast

May 27

Working with Facebook is both a blessing and a curse. You probably feel the same way as you try to navigate Facebook recruiting! You love the volume of job seekers that Facebook gives you access to, the ability to share job postings and recruiting videos, and the opportunity to highlight your brand. If you’re anything like me, you hate the constantly shifting rules, disappearing features, and declining organic reach! One specific thing that all Jobcast users and Facebook app developers struggle with is that Facebook hides third party apps from their mobile users. Our clients and other companies with Facebook Career Sites find this extremely frustrating as it makes it difficult for them to advertise their Facebook Career Si……Read More

The Social Recruiting Advantage, Losing Candidates with LinkedIn, and How Job Seekers Look for Work

May 20

LinkedIn threw HRTech software providers and many employers for a loop last week when they implemented changes to their API that restricts the use of their “Apply With LinkedIn” feature.But us tech nerds aren’t the only ones struggling with LinkedIn these days.According to Irina Shamaeva anyone using LinkedIn’s “Job Posting” feature to recruiting is at risk of alienating potential hires by no fault of their own.Why You Lose Potential Candidates with LinkedIn Job Posts – Posted by Irina Shamaeva @braingain“While professionals may consider changing jobs for many reasons other than money, the salary is one of the most important factors. If you post jobs on LinkedIn, you need to be aware of the salary information, aut……Read More

What 1,355 Millennial Candidates Want in a Job

May 18

Over the next the next decade Baby Boomers will leave the work force en mass.62% of Fortune 100 companies believe that this will lead to a skilled labour shortage that will negatively effect their organization.Companies need to start planning ahead and gearing their human resources department, recruitment, and retention efforts towards qualified millennial candidates if they want to avoid the negative effects of this “Baby Boomer Brain Drain.”Gen Y’s employment patterns contrast significantly with those of the generations before them. They are more likely to job hop than Boomers and have very different expectations of their employer.Software Advice recently conducted a survey that studied a sample drawn from t……Read More

Workforce Trends: Boomer Brain Drain, Employee Unrest, and Faking It

May 13

Know your candidate is one of the major tenants of recruitment. This knowledge informs how your reach job seekers, how you sell your company to them, and how you convert them into applicants. To help you stay abreast of the latest workforce trends we’ve gathered 5 excellent blog posts about today’s candidates.Baby Boomer Brain Drain – Alison Napolitano 10, 000 Baby Boomers turn 65 each day! – Click to TweetBaby Boomers exiting the labor force will potentially push the skills gap to an all-new high! So expect the current workforce trend towards a candidate drive market to continue. This infographic explains the impact that the Baby Boomer brain drain will have, how companies are preparing (or not prepari……Read More

5 Ways to Grow Your Facebook Reach

May 11

At Jobcast we have a pretty good Facebook following for a b2b business of our size.According to Facebook’s Pages to Watch feature, only 1 out of our 6 main competitors’ Pages has more Likes than ours. Even though this competitor is winning the war for Page likes, when it comes to engagement our Page outranks them by about 20%.But, of course, we would still like to see our Page grow and reach more potential users.I think it’s safe to assume that you want the same for your company’s Facebook Page, especially if you are using Facebook for social recruiting.More Page Likes and better engagement means reaching and connecting with more job seekers!The problem with this is that Facebook’s organic reach has been……Read More

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Samara Parker

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