Samara Parker

Social Recruiting Links: From Social Loyalty to the After Effects of Mobilegeddon!

May 6
Linklove
f you need a hand staying on top of the latest trends in social media in order to keep your social recruiting current, then we’ve got you covered!For this week’s link love we’ve rounded up the best new blog posts on social media, mobile, and social recruiting for your reading pleasure.In the articles linked bellow you’ll find excellent information on everything from how job seekers behave on Twitter to how Mobilegeddon actually affected website performance.Enjoy!76 Percent of Job Seekers Browse Company Profiles on Twitter – Kimberlee MorrisonThe impact of social media on recruitment is undeniable.The majority of recruiters currently use (or plan to use) social networks to recruit candidates and target job seekers.73%……Read More

Social Recruiting Essentials, Employer Brand Bliss, and Recruiting Like a Super Hero

April 29
Linklove
Social recruiting is still confusing for a lot of people.There are so many different networks, strategies, and stats to consider that it is easy to get overwhelmed.This leads many a smart HR professional to put social media on the back burner.Considering job seekers increasing use of social networks to look for work and the role that social media plays in mobile-friendly candidate experience, this tactic just isn’t practical.Which is why I was so happy to see Recruiter.com’s latest As Away feature titled What Do Recruiters Need to Know About Social Media?In it Matthew Kosinski poses this question to a group of recruitment experts:  Social recruiting is all the rage — but what do recruiters really need to know about social media……Read More

Mobilegeddon: How Social Can Save Your Mobile Recruiting

April 27
Hero mobilegeddon-how-social-can-save-your-mobile-recruiting
On April 21st Google changed its search algorithm in a major way. Google mobile search results will now rank mobile-friendly sites higher than non-mobile-friendly sites. About 38% of Enterprise level websites are negatively affected by this update and millions of sites will take a hit to their SEO. Why does Mobilegeddon matter for recruiting? 30% of all Google searches are employment related. (Source: The Muse) – Click to Tweet  Mobile recruiting matters because your company’s site ranking will significantly affect job seekers’ ability to find your job posts. Most companies create their online job postings using an Applicant Tracking System, which makes the situation even more dire for recruitment. According to Mik……Read More

Mobilegeddon: Recruiting and Candidate Experience

April 22
Linklove
Mobilegeddon is upon us! As of yesterday Google’s new algorithm of SEO annihilation will begin to affect mobile search results. How exactly will Mobilegeddon affect you? When you do a Google search on your phone the results will rank mobile-friendly sites. Which doesn’t really seem all that scary… Except that millions of sites will be impacted. More specifically Google will downgrade 38% of all enterprise websites over the coming weeks. This will shake up online recruitment in a major way. So, this week’s link love is all about understanding and preparing for Mobilegeddon.Google’s Mobile-Friendliness Test Plug your website into Google’s app to see if Mobilegeddon will affect you.#Mobilegeddon: Why Candidate……Read More

Social Recruiting With Instagram, Video Recruitment With Your Smart Phone, and Sourcing With Twitter

April 15
Linklove
Quality over quantity is the key to pretty much everything.Happiness, healthy eating, and, of course, social recruiting!You do not have to incorporate every social network or type of content into your social recruitment strategy in order to be successful.You do have to use the tools that you select well.This week’s top 5 HR and recruiting blog posts will help you do just that!We’ve put together a selection of articles to help you create an excellent recruiting video, source with Twitter, get started on Instagram, and understand content curation.LinkedIn’s Tips to Making a Great Recruitment Video – Casey FleischmannAdding recruiting videos to your social strategy has been shown to significantly boost application volume and ……Read More

8 Social Recruiting Myths That Have to Go!

April 13
Hero 8-social-recruiting-myths-that-have-to-go
Social recruiting is no longer just a trend. The vast majority of recruiters (about 94 percent) use social media as a part of their recruitment strategy. Unfortunately, social recruitment myths are going just as strong! Even the sharpest of HR managers fall victim to many of these myths because of their limited experience with social media. Social media is a confusing beast even to the experts and at times it can be near impossible to separate the good information from the bad.Stay Professional At All Times Social recruiting is all about business, but social networks are about people. If your content and interactions are devoid of personality you won’t get the engagement that you need to succeed. Social recruiting is the per……Read More

Recruiting Trends, Social Media, and How Coffee Makes You Work Better!

April 8
Linklove
There are few elements so essential to the workday as a cup of coffee. This magical beverage helps us survive boring meetings, early morning shifts, and email overload. And, according to a collaboration by CareerBuilder and Dunkin’ Doughnuts, coffee can even help us build relationships with our coworkers.Coffee Lovers Rejoice: It Could Be Making You Better at Your Job – Lily Herman This infographic provides some excellent excuses for indulging in a coffee break, or two, or three! A strong cup of coffee is also the perfect companion for tackling social media. But this infographic is a strong runner up:How to Manage Your Social Media in 34 Minute a Day – Shortstack Shortstack’s infographic is an excellent step-by-ste……Read More

HR, April Fools’ Day, and Some Awesome Office Pranks!

April 1
Linklove
Happy April Fools’ Day, if you are lucky enough to live in a country that celebrates it! Unfortunately, the Dutch do not do April Fools’ Day, so I have to indulge vicariously through my Canadian friends and the geniuses at Google. April Fools’ Day is an age-old tradition that can be extremely entertaining, but also somewhat tricky for human resources to navigate! Like Scotland’s version of the holiday, which revolves around pinning fake tails, and kick me signs to each other’s rear ends, a combination that incorporates just enough potential for violence and sexual harassment to make even the most cool and collected of HR managers sweat. Tricky! Humour is relative; one person’s idea of a hilarious prank is another’s cause ……Read More

How to Tell Your Employer Brand Story

March 30
Hero how-to-tell-your-employer-brand-story
Communicating your employer brand is crucial to attracting candidates. Being authentic in this communication and honest about your company’s culture is essential to ensuring that the candidates you attract are a good fit. Telling your company’s story in a cohesive, transparent and engaging way throughout the entire recruitment process is the best way to accomplish both of these goals.73% of recruiters said that to compete against other employers they highlight company culture. (Source: Jobvite) Employer brand storytelling is an elegant form of marketing. It gives your company a face and a soul, which is refreshing in a world full of post and pray job ads. It isn’t easy to create an engaging story or to tell it consistentl……Read More

7 Informative Infographics for Social Media Recruiting

March 25
Linklove
Visual content gets more engagement on social media than any other type! Attach a video, photo, or illustration to your Tweet and you’ll up your chances of getting retweeted by 150%. Images also help us absorb information. In fact, our brain processes visuals 60 000 times faster than text. Perhaps this explains the rise of the infographic. Infographics have come to dominate online content marketing and social media. If you want an effective, engaging, and attractive way to convey a message, infographics are the perfect medium. Infographics are also a wonderful way for HR and recruiters to learn more about social media. Here are 7 social media infographics that you can use to improve your social recruitment strate……Read More