Author Archives for Samara Parker

About Samara Parker

Hi, my name is Samara. I am Jobcast’s resident blogger, community manager, and strong woman.

My goal is to make social recruiting more accessible for you, by providing quality information, that is easy to understand and apply in real life!

Jobcast, facebook, app

The New Face of Recruiting

December 26, 2016 2:50 am Published by Comments Off on The New Face of Recruiting

What: ————————————- Facebook. The New Face of Recruiting. Recruiting has changed… but trust us, it’s for the better. Facebook is the number one choice in today’s market for good reason. 80% of all internet users prefer to connect with brands over Facebook than any other social platform [[http://istrategylabs.com/2012/12/infographic-huffpos-100-fascinating-social-media-statistics-2012/]] 584 million daily active users [[http://www.recruitingblogs.com/profiles/blogs/40-amazing-social-media-statistics-every-recruiter-should-know]] More job seekers are looking for work on Facebook than LinkedIn http://mashable.com/2012/10/09/jobs-facebook-linkedin-twitter/ 43% of recruiters who use social recruiting saw an increase in candidate quality73% have successfully hired a candidate through social31% of recruiters using social have seen a sustained increase in employee referrals[[http://www.careergravity.com/social-recruiting-continues-to-grow-infographic/]] 52% of... Read More


How to Create a Social Recruiting Report

September 28, 2016 9:00 am Published by Comments Off on How to Create a Social Recruiting Report

So … You’ve rolled out your social recruiting strategy and have begun to see results… You’re sharing job posts, promoting your company employer brand and engaging with candidates. What now? It’s time to let everybody else know about all of the great work that you’ve been doing! Creating a social recruiting report is the most effective way to communicate your progress. Instead of just telling your boss what you’ve been up to why not show them? With a social recruiting report you can use visuals to communicate ideas more clearly, charts and graphs to show your progress over time, and... Read More


How to Create a Social Recruiting Marketing Plan

September 21, 2016 9:00 am Published by Comments Off on How to Create a Social Recruiting Marketing Plan

69% of job seekers would not take a job at a company with a poor employer brand. (Source) Millennials value a workplace culture-fit more than any generation before them. And, every year, more candidates turn to social media to assess potential employers and to look for work. Companies cannot reach today’s candidates without creating a strong, visible employer brand, engaging job seekers on social media, and selling the heck out of their culture. In short, companies need to start marketing themselves to potential hires if they want to win the war for talent. The key to marketing is connecting with... Read More


Social Recruiting Should be Multi-Channel

June 22, 2016 9:00 am Published by Comments Off on Social Recruiting Should be Multi-Channel

Did you know that 93% of marketers are using social media? And the same goes (give or take one percentage point) for recruiter, which makes sense, considering that social media has proven to be an effective tool for both hiring and marketing. However, of the huge percentage of companies using social media, many focus their attention on a single network and either exclude or neglect the rest. If this sounds like you, then you may want to rethink your strategy! Here’s why using multiple social networks is better than one.   You’ll Reach More of Your Audience While Facebook may... Read More


Make the Images You Share on Social Media Stand Out

June 8, 2016 9:00 am Published by Comments Off on Make the Images You Share on Social Media Stand Out

Do the images that you share on social media stand out? Are they unique, bold… effective? Creating and sharing clever image-based content can engage your audience on a personal level because people have a stronger emotional response when they are shown instead of told. The more job seekers relate to you and your company, the more likely they are to want to work for your company. In this article you’ll learn 4 ways to connect with job seekers using social media images.   #1: Share Your Knowledge With Infographics The human brain processes visual content 60,000 times more quickly than text, which... Read More


11 Content Ideas for Social Recruiting

11 Content Ideas for Social Recruiting

June 1, 2016 1:49 pm Published by Comments Off on 11 Content Ideas for Social Recruiting

Effective social recruiting looks a lot like content marketing. An interesting mix of content is what prompts people to follow, Like, and share on social networks. Whether you’re using social to sell sneakers, timeshares, or the latest job opening at your company, follows, Likes, and shares are what will get you the sale. Companies need to create engaging, targeted content that markets their jobs and employer brand to candidates to accompany their job ads. The best mix for social recruiting is to post 4 other types of content for every one job posted. Coming up with different kinds content is... Read More


How to Make Visual Content if You’re Not a Visual Brand

May 12, 2016 11:00 am Published by Comments Off on How to Make Visual Content if You’re Not a Visual Brand

When researching how to help our users boost engagement for their social recruiting, the most obvious answer was more visual content. It’s been shown that content which includes images or video gets more engagement on Facebook, Twitter, and LinkedIn. So, you’re interested in making your social recruiting visual, how do you go about it. “Social recruiting isn’t an Instagram-ready field, like interior design or fashion!”, you lament. “How can we best create visual content for social recruitment?” “How can we make sure that every job post, or piece of employer brand content, that we share is visually-optimized?” These are great... Read More


How to Bring Your Recruiting Into the 21st Century

May 5, 2016 11:00 am Published by Comments Off on How to Bring Your Recruiting Into the 21st Century

Jobcast finally got a makeover. It took a lot longer than we would have like, as these things always do, but the end result is a social recruitment platform ready for 2016. When was the last time your HR department got a makeover? In the last five years, the labour market has done a 180, going from an employer’s paradise to one that is candidate-driven. Millennials have taken over the workforce and HR Tech is actually user-friendly (well, friendlier at least!) Candidates are starting their job search on Google, watching YouTube videos as a favorite way to learn about potential... Read More


The Future of Work

Happy Labor Day and the Future of Work

September 7, 2015 2:05 pm Published by Comments Off on Happy Labor Day and the Future of Work

Labor Day means two things to North Americans: a day off and the end of summer. Oh, and it’s also a day set aside to pay tribute to working women and men, hence the name labor day. A tradition started by labour unions in New York back in 1892 with a parade, Labor Day is now a national holiday in both Canada and the United States. We celebrate the holiday with barbecues, sparklers, and blog posts. Blog posts like this one! In honour of Labor Day, here are my favourite articles and podcasts about the future of work. Three Scenarios... Read More


Why you should be using pinned Posts on Facebook

Don’t Neglect This Powerful Facebook Feature

August 31, 2015 1:24 pm Published by Comments Off on Don’t Neglect This Powerful Facebook Feature

Pinning Facebook Posts is an incredibly useful aspect of Facebook your profile. Along with the basics like your profile picture, cover image and customized tabs, pinned Posts offer an awesome opportunity for branding. Pinned Facebook Posts live at the very top of your Page’s Timeline and, as such, they are the first piece of content visitors to your Page encounter… If you’re actually using them! Unfortunately, pinned Posts are often overlooked. Many of the Jobcast users I speak with don’t even know that the feature exists. Pinning Facebook posts will help you get more ROI and better reach for your most... Read More