Surefire tips for upgrading your recruitment style. With social media use in the professional world having become standard, many companies are using it as a valuable recruiting tool. Platforms like Facebook, Twitter, and LinkedIn offer employers a pool of prospective employees that they may fail to reach through traditional, often passive, methods. One survey from 2014 suggests that a whopping 93% of employers are or are planning to recruit employees via social media platforms. What does this figure mean for us? It means that there is a treasure trove of anecdotal data with regard to what social media recruiting strategies... Read More
Here at Jobcast, our product development team is always looking to build and improve on our product and now, it’s easier than ever to manage your Jobcast account with our newly redesigned Dashboard! Our users have spoken and we have listened. We know that these are the Jobcast features that you use the most, so we’ve put them on the front page and given you easy access: Post a New Job – We know that you want to start finding candidates so we’ve added quick access to add your latest job opening. Manage Current Jobs – Have you found a great... Read More
When researching how to help our users boost engagement for their social recruiting, the most obvious answer was more visual content. It’s been shown that content which includes images or video gets more engagement on Facebook, Twitter, and LinkedIn. So, you’re interested in making your social recruiting visual, how do you go about it. “Social recruiting isn’t an Instagram-ready field, like interior design or fashion!”, you lament. “How can we best create visual content for social recruitment?” “How can we make sure that every job post, or piece of employer brand content, that we share is visually-optimized?” These are great... Read More
Jobcast finally got a makeover. It took a lot longer than we would have like, as these things always do, but the end result is a social recruitment platform ready for 2016. When was the last time your HR department got a makeover? In the last five years, the labour market has done a 180, going from an employer’s paradise to one that is candidate-driven. Millennials have taken over the workforce and HR Tech is actually user-friendly (well, friendlier at least!) Candidates are starting their job search on Google, watching YouTube videos as a favorite way to learn about potential... Read More
In today’s world, consumers are bombarded with marketing messages on a daily basis. From old-fashioned print advertising, to television, radio, mobile, and online advertising, the average person has become accustomed to the bite-sized sales pitches companies are putting out there, and most of them have learnt to tune them out. While you still need to market in the traditional ways for those consumers who are actively seeking your product or services, building a brand story and focusing on word-of-mouth advertising will help your business stand out from the pack. In order to achieve word-of-mouth advertising, businesses need to earn it... Read More
The majority of recruiting needs can easily be met via social media or similar online avenues. As far as recruitment methods go, social media campaigns are indispensable – as long as you’re implementing them correctly. When starting a recruiting campaign, it’s highly beneficial to develop an efficient strategy and keep a close eye on key recruiting metrics. Doing so will allow you to monitor engagement from the get-go. It can be hard to come in late and try to figure out how effective your recruiting methods have been. Understanding beforehand what you need to look for and realising all the... Read More
Did you know that UK-based companies hire more than 50% of passive candidates on average every year? Or that passive candidates, who are open to hearing from recruiters, account for nearly 85% of the global workforce? Recruitment specialists Armstrong Appointments came out with an infographic that shares some interesting facts and figures about passive candidates – a breed that is fast emerging as the apple of a recruiter’s eye. According to it, traditional job listings and employee referrals are some of the best ways to attract the attention of a passive candidate.
Connecting with the perfect job candidate can be difficult but Jobcast can simply your search in finding the talent you need. Social recruiting with Jobcast has helped FreshCotton find the developers they were looking for but struggled to when using traditional recruitment methods. Read more on our case study about how finding the right recruitment platform and harnessing social media connections has opened up FreshCotton’s access to talent within their own community.
Of all the changes that the Internet and social media have wrought, one of the biggest is changing forever the way that companies and potential employees connect. Social media in particular has created a revolution both in finding out about and applying for jobs for employees, and discovering more about potential hires. But how do companies know if any or all of various social media platforms works for them and their needs? Measurement is key, and that includes setting goals and matching them to distinct metrics. Social media measurement can also help to gauge time and monetary investment, and direct... Read More
It can be difficult to involve your employees in your social media endeavors. Employees may not feel comfortable with social media, or may be reluctant to connect their personal social profiles to their work. Both are completely understandable reasons and you should always be respectful of your employee’s comfort. However, there is no better brand ambassador than your employees. Nobody knows your company better than those who have worked there every day. Nobody can better represent your company culture than those who contribute to its very identity. For these reasons, you need to persuade and inspire your employees to participate... Read More