Blog


January 14

Connecting with the perfect job candidate can be difficult but Jobcast can simply your search in finding the talent you need. Social recruiting with Jobcast has helped FreshCotton find the developers they were looking for but struggled to when using traditional recruitment methods. Read more on our case study about how finding the right recruitment platform and harnessing social media connections has opened up FreshCotton’s access to talent within their own community.

October 26

Of all the changes that the Internet and social media have wrought, one of the biggest is changing forever the way that companies and potential employees connect. Social media in particular has created a revolution both in finding out about and applying for jobs for employees, and discovering more about potential hires. But how do companies know if any or all of various social media platforms works for them and their needs? Measurement is key, and that includes setting goals and matching them to distinct metrics. Social media measurement can also help to gauge time and monetary investment, and direct... Read More

October 5

It can be difficult to involve your employees in your social media endeavors. Employees may not feel comfortable with social media, or may be reluctant to connect their personal social profiles to their work. Both are completely understandable reasons and you should always be respectful of your employee’s comfort. However, there is no better brand ambassador than your employees. Nobody knows your company better than those who have worked there every day. Nobody can better represent your company culture than those who contribute to its very identity. For these reasons, you need to persuade and inspire your employees to participate... Read More

September 28

Enter: the perfect job candidate. Responds promptly to your freshly minted job posting. Skills, qualifications and work experience all seem relevant and perfectly tailored to the job description. Personality meshes perfectly with your precise company culture. Presentation is immaculate. Motivated and eager to do whatever is needed of them. Let us give this candidate the benefit of the doubt, and for a moment, imagine that they are actually a real person (haha). Out of the stack of people who applied for your awesome position, only this candidate shone like a priceless gem. This candidate made the conscious effort to seek... Read More

September 21

Active listening is a communication technique in which the listener demonstrates to the speaker that they have been heard. Though it is often considered a more traditional concept of business communication, the technique is equally effective when applied to communication on social media channels. Here’s a quick summary of the four key components of ‘traditional’ active listening: (Source) Acknowledgement: using verbal and nonverbal gestures that demonstrate the listener’s attentiveness. Perception from the customer is heavily influenced by the attentiveness of the listener – make them feel valued! Clarification: summarizing and paraphrasing what the speaker has said. It is important for... Read More

September 14

Social recruiting has been with us for almost a decade (that’s right, some recruiters still remember the days of MySpace), but many hiring managers still have absolutely no clue about incorporating social media into their recruiting strategy. If your social recruiting efforts haven’t brought forth any tangible benefits, you might be doing something wrong. Here are 7 reasons why your social recruiting strategy might not be working for you. 1. You build your strategy on a wrong vision of social recruiting Social recruiting is simple and inexpensive, right? Wrong. While social platforms are freely available, social recruiting is hardly free in... Read More

September 7

Labor Day means two things to North Americans: a day off and the end of summer. Oh, and it’s also a day set aside to pay tribute to working women and men, hence the name labor day. A tradition started by labour unions in New York back in 1892 with a parade, Labor Day is now a national holiday in both Canada and the United States. We celebrate the holiday with barbecues, sparklers, and blog posts. Blog posts like this one! In honour of Labor Day, here are my favourite articles and podcasts about the future of work. Three Scenarios... Read More

August 31

Pinning Facebook Posts is an incredibly useful aspect of Facebook your profile. Along with the basics like your profile picture, cover image and customized tabs, pinned Posts offer an awesome opportunity for branding. Pinned Facebook Posts live at the very top of your Page’s Timeline and, as such, they are the first piece of content visitors to your Page encounter… If you’re actually using them! Unfortunately, pinned Posts are often overlooked. Many of the Jobcast users I speak with don’t even know that the feature exists. Pinning Facebook posts will help you get more ROI and better reach for your most... Read More

August 24

Engagement is a term that gets thrown around a lot. Especially in the world of social media marketing. Engagement refers to the ways in which people respond to your social media presence and content. Do they like your Facebook posts? Do they retweet your tweets? Do they share, comment, follow, unfollow, click, or otherwise interact with your social media efforts?! If the answer to these questions is no, then try these simple content ideas to boost your social media engagement and get better results for your online brand. Here are 7 ways to create social media content that starts a... Read More

August 17

Recruiting on Facebook is about so much more than just posting jobs or Glassdoor scores. This is great content, but how it fits into your Facebook recruiting narrative is equally as important. An effective social recruiting strategy tells a good story. Your Page banner, your content, how you word your job posts, and even the order in which you share all create a digital narrative. In marketing, there are two ways of thinking about these digital narratives that are proven to work well on Facebook: Funnel-based storytelling and prime-and-remind storytelling. Funnel-based storytelling is about using a series of messages to... Read More