Blog


November 5

We’ve all heard how important portraying a professional presence online is, however what you don’t hear about is how many jobs are lost solely because of a unprofessional or weak social presence. Without any sense of exaggeration it can be said that social media is a necessity in today’s job world. It’s important you have profiles built-out to show off who you are, your achievements and job history. Being inactive on social media will, in many cases. jeopardize your chance at getting your dream job. Careerbuilder’s great infographic demonstrates just how many employers actively look at their employees or future... Read More

July 6

Did you know that 76% of companies have indicated that social media is their go-to method for sharing and growing their employer brand? With so many different social media networks and so many different audiences to reach, it can be a little overwhelming figuring out where to start building your employer brand. In order to prevent yourself from become discouraged by all of the different choices in front of you, it’s important to identify one or two platforms to start off with. By choosing key channels to focus on, you will be able to use your time and resources more effectively. Once... Read More

August 31

Pinning Facebook Posts is an incredibly useful aspect of Facebook your profile. Along with the basics like your profile picture, cover image and customized tabs, pinned Posts offer an awesome opportunity for branding. Pinned Facebook Posts live at the very top of your Page’s Timeline and, as such, they are the first piece of content visitors to your Page encounter… If you’re actually using them! Unfortunately, pinned Posts are often overlooked. Many of the Jobcast users I speak with don’t even know that the feature exists. Pinning Facebook posts will help you get more ROI and better reach for your most... Read More

June 29

Are you about to take the plunge and launch your social recruiting strategy? Do you want to reach the largest number of job seekers possible and promote your employer brand? Then Facebook is the perfect fit. Facebook is the most active social network, its Company Pages feature is great for employer branding, and the ability to add a Career Tab to your Page makes Facebook a top choice for social media recruitment. Launching your Facebook recruiting strategy takes planning, consistency, and as much creativity as you can muster. In this article, you’ll learn the basics of launching an effective Facebook... Read More

June 15

There are over 1.44 billion monthly active users on Facebook, according to the social network’s first quarter 2015 earnings announcement. Facebook is now up to 936 million total daily active users and has 798 million mobile daily users! Facebook just keeps on growing as does the amount of hiring managers and recruiters turning to Facebook to reach candidates and share their job openings. Social recruiting is rapidly becoming an essential part of hiring strategy and Facebook is the major network being used by companies, such as Pepsi and the Gap, to spearhead their social recruiting efforts. Facebook recruiting is particularly... Read More

May 27

Working with Facebook is both a blessing and a curse. You probably feel the same way as you try to navigate Facebook recruiting! You love the volume of job seekers that Facebook gives you access to, the ability to share job postings and recruiting videos, and the opportunity to highlight your brand. If you’re anything like me, you hate the constantly shifting rules, disappearing features, and declining organic reach! One specific thing that all Jobcast users and Facebook app developers struggle with is that Facebook hides third party apps from their mobile users. Our clients and other companies with Facebook... Read More

December 22

Hello, It’s almost Christmas. So, if you celebrate that holiday, hopefully all of your shopping is done. At Jobcast we tend to celebrate with food. This is why our Holiday staff party consisted of a two hour lunch at a fancy Thai restaurant followed by doughnuts. I am not complaining! We also like to celebrate with knowledge. When we get together our entire team loves to discuss new podcasts, books, and blogs we’ve found and what we’ve learned. So, to celebrate the upcoming holidays, I thought that I would give all of you, our awesome readers, a gift as well. It’s the... Read More

December 8

The process of HR recruiting has changed dramatically over the past few years. While recruiters once had to meet candidates at career fairs or wait for resumes to get dropped off at the office, they can now target and communicate with potential candidates on social media. Sites like Facebook, Twitter, and LinkedIn have millions – even billions – of users. They’ve become the go-to resource for recruiters looking for top talent. And done well, social recruiting can have a big impact – in terms of hiring, but also in terms of reputation. Companies that succeed at social recruiting hire some... Read More

October 29

This Week’s Link Love is going to be a little different because Facebook recently released a new app; Facebook Rooms. Not only is Facebook’s latest app big news in the social media world… it’s also really, really fun. I’ll admit, I’ve been a little annoyed with Facebook since the release and forced adoption of Messenger, but Rooms is awesome and definitely worth a download. Its major strength is that, unlike Facebook, Rooms is an app for connecting with people based on interests alone. I don’t know about you, but as much as I love my friends, I don’t always love... Read More

August 11

The main pain point with adopting new hiring platforms is having to share the same job ad over and over again. Sharing the exact same job ad to each of your individual social networks and job boards is a huge waste of time. It is also frustrating because you are must adjust your ad along the way to fit each platforms’ unique standards. Not fun, not efficient, and thankfully, not necessary! With Jobcast you can use our Auto-Share feature to automatically share your job ads to your Facebook Timeline (Personal and Business), Twitter Feed, and LinkedIn Page (Personal and Company). You... Read More