Do the images that you share on social media stand out?
Are they unique, bold… effective?
Creating and sharing clever image-based content can engage your audience on a personal level because people have a stronger emotional response when they are shown instead of told. The more job seekers relate to you and your company, the more likely they are to want to work for your company. In this article you’ll learn 4 ways to connect with job seekers using social media images.
#1: Share Your Knowledge With Infographics
The human brain processes visual content 60,000 times more quickly than text, which is probably why we love infographics so much.
Infographics allow you to communicate large chunks of information in a captivating and social media friendly way.
For example, this infographic on the nitty gritty of resume formatting by Resume Templates 101 works as both an excellent tool for job seekers and a way for the company to get their name and brand out there.
To make a compelling infographic for social recruiting, you’ll want to pick a topic that you know well and will be of interest to your desired candidates, use some great stats and charts, and conclude with call to action encouraging them to check out your open jobs.
#2: Use Behind-the-Scenes Shots to Show Company Culture
Job seekers see your logo on their social media feed and maybe they’ve even had a look at your Career Site, but there’s so much they still don’t know about your company culture.
How exactly do you treat your team? What office antics go on behind the scenes? Who are their potential new colleagues and what are they like?!
Give job seekers a glimpse of the people and culture that make your company a great place to work with candid images and behind-the-scenes pictures from your company.
This helps candidates to better visualize your talent brand, so they can better connect with your company culture on a personal level.
#3: Action Shots
Invite Jean-Claude Van Damme to your next staff party and take a ton of photos then post them on Instagram!
Just kidding… Unless this is something that you can actually pull of and then by all means go for it!
But in all seriousness, action shots spark the imagination and encourage engagement in a major way.
Use this to your advantage.
When deciding what photos to use, whether stock imagery or photos of your employees, try to select images that suggest movement to spark job seekers imagination.
#4: Just Add Quotes
Quotes layered over photos are an engagement double threat.
You capture your audience’s attention with the image and then get them to slow down a bit and reflect with the quote so that they spend more time with your content.
First choose a quote that will resonate with your desired candidates and represent your company’s values. Then carefully style your post so that both the image and quotation font are cohesive with each other and your brand.
With focus and intention, your images can elevate your social recruiting content to a whole new level! To take it even further, try out Jobcast’s latest feature, Job Cards.
Job Cards allow you to attach images and video to the job posts you share on social networks. Learn more about Job Cards here.