Samara Parker

5 Ways to Improve Engagement With Social Media Content

August 24

Engagement is a term that gets thrown around a lot. Especially in the world of social media marketing.Engagement refers to the ways in which people respond to your social media presence and content.Do they like your Facebook posts? Do they retweet your tweets? Do they share, comment, follow, unfollow, click, or otherwise interact with your social media efforts?!If the answer to these questions is no, then try these simple content ideas to boost your social media engagement and get better results for your online brand.Here are 7 ways to create social media content that starts a conversation.#1 Get PersonalPeople want to connect with other people. They do not want to interact with bots that are pushing out stiff, f……Read More

Why Companies Need to Tell a Story With Facebook Recruiting

August 17

Recruiting on Facebook is about so much more than just posting jobs or Glassdoor scores.This is great content, but how it fits into your Facebook recruiting narrative is equally as important.An effective social recruiting strategy tells a good story.Your Page banner, your content, how you word your job posts, and even the order in which you share all create a digital narrative.In marketing, there are two ways of thinking about these digital narratives that are proven to work well on Facebook: Funnel-based storytelling and prime-and-remind storytelling.Funnel-based storytelling is about using a series of messages to walk potential consumers (candidates) towards the end goal that you have for them (converting them into appli……Read More

How to Manage Your Twitter Recruiting in 20 Minutes a Day

August 10

Most companies do not have dedicated social recruiting teams.These companies rely on HR, recruiters, or even just a socially savvy employee to manage their employer brand and run their social media hiring strategy.This is no easy task, especially when you still need to manage all of the responsibilities of your primary job description.If you are one of these ambitious employees, then you can’t afford to spend hours each day on social recruiting. You have other stuff to do!In this post, we’ll look at how, with the right set up and plan, you can manage your company’s Twitter recruiting in 20 minutes per day.Set UpBefore you get started with your daily Twitter recruitment campaign, it’s important to get a solid foundation in p……Read More

6 Reasons Video Rules for Recruiting

August 3

Every individual in marketing today recognizes the importance of video. They know that video is the most effective medium for selling a product via social media. When it comes to marketing your jobs to top talent, video is just as effective. Recruitment videos can increase applications by a third and they are 12 times more likely to be shared on social media than text only job posts. But many companies are still ignoring this powerful hiring tool. Use these six ideas to jumpstart your video recruitment.1. Highlight your employer brand. Explain your company’s core values, give candidates a virtual tour of your facilities, and introduce job seekers to their potential coworkers. Strong talent brand leads to 2.5x more applicant……Read More

How Your Employer Brand Can Harm Your Talent Acquisition

July 20

Passive candidates make up three-quarters of global candidates making them an essential part of all recruitment strategies.Unfortunately for HR, these candidates are not checking job boards.But they are reading blogs, Tweeting, and checking their Facebook. And that is how these candidates find you.This is why HR pros believe that recruitment will become more and more like marketing in the coming years.And why “75% of global Talent Acquisition leaders say talent brand has a significant impact on their ability to hire great talent”. (Source)An enticing, prominent employer brand is the key to attracting top talent.On the other hand, an unappealing employer brand with send top talent running for the hills!LinkedIn’s 2015 ……Read More

How To Analyze Your Competitor's Social Recruiting Strategy

July 13

As the war for talent heats up, an increasing number of companies are turning to social recruiting. This means more competition for social recruiters everywhere. More competition for you! Do you know what your competitors are Tweeting? If not, then it’s time to find out! Your rivals are a prime source of information. Inspecting your competitors on social media helps you better understand your industry and gives you valuable insight into the behavior and interests of the audiences that you are targeting. Their most popular content can inform your future content and their failures can steer you clear of social media disaster. In this article, you’ll learn how to analyze your competitor's social media strategy to ensure t……Read More

The 5 Essentials of Building Your Brand on Social Media

July 6

Whether you want to hire new talent, sell products, or grow your audience… You need to focus on your brand because none of these things is possible if no one knows who you are! Your ability to generate any of these results is based on your brand. In an era where the average person spends so much of their time online, the best ways to build that brand is through social media. This is why 78% of companies now have a dedicated social media team and why 76% of companies choose social media to communicate their employer brand. Although the use of social media branding is ubiquitous successful social media branding is not. Many people still struggle with using social media. I get emails and calls every day fro……Read More

Happy Canada Day from Jobcast

July 1

Happy Canada Day! Did you even know that it was Canada Day? I forgive you if you didn’t. Especially if you are not Canadian. Jobcast is a Canadian company, based out of Vancouver BC, so to honour our Canadian roots this week’s Link Love is all about Canada. To start, here’s an interesting fact for anyone looking for a job in our home and native land: Monday is the best day of the week to turn in your application. Monday applicants have a 10% higher chance of being chosen for interviews. For more fun facts about working in Canada check out this article over at Workopolis:By the numbers: The cold hard facts of finding a job in Canada in 2014They also found that the average interview lasts about 40 minutes, bu……Read More

How to Launch Your Facebook Recruiting Strategy

June 29

Are you about to take the plunge and launch your social recruiting strategy? Do you want to reach the largest number of job seekers possible and promote your employer brand? Then Facebook is the perfect fit. Facebook is the most active social network, its Company Pages feature is great for employer branding, and the ability to add a Career Tab to your Page makes Facebook a top choice for social media recruitment. Launching your Facebook recruiting strategy takes planning, consistency, and as much creativity as you can muster. In this article, you’ll learn the basics of launching an effective Facebook recruitment campaign.Start Early and With a PlanStart planning your launch well ahead of time, two months is goo……Read More

Woo Your Candidate: Content Marketing Advice from the Pros!

June 24

It’s always a bit of a struggle trying to figure out what you, our readers, want to read. Facebook tips, social recruiting news, stats… There are so many different topics that fit with our demographic (you!) But just because the topic fits, doesn’t mean that you’re actually interested in it. Statistically speaking you should be extremely interested in articles about recruiting for diversity and talent analytics. According to our view counts, those statistics are wrong! You are, however, extremely interested in content creation. Our recent article, 11 Content Ideas for Social Recruiting, is one of our most popular to date. Which leads me to believe that you would like to learn more about how to improve your content marketing to ca……Read More

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Samara Parker

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