Social Recruiting

We love Pinterest (and recruiters should too!)

October 15

Do you Pin?I do! Pinterest is my favorite way to spend time on the internet. Well, I am a woman, like the vast majority of Pinterest’s active user base. An imbalance made blatantly obvious by the overwhelming number of “pin boards” dedicated to wedding dresses, ponies and Brazilian JiutJitsu! Okay, maybe not that last one, though I do have a BJJ board where I “pin” and “re-pin” instructional videos, links to articles and any relevant infographic I can get my tough little hands on.Yes, Pinterest is the online mecca for all things girly, but don’t let that fool you into thinking it’s just another pretty face. Pinterest is the fastest growing social network, EVER. And as much as its popularity has to do with the image-based nature of it……Read More

What's your minimum effective dose?

October 1

When I was 20, my good friend Kiel taught me a fantastic life lesson in a completely ridiculous way. When he went to a pub, he would always walk straight up to the bartender and ask for a pint of their “cheapest-finest”. I thought this was a pretty odd thing to do, until I asked him why he did it, and he explained that he was just asking which beer would get him the most bang for his buck. Cheapest-finest meant the least he could pay without sacrificing taste. You can probably guess what I asked for the next time I went out for drinks!This concept can be applied to most things in life, and social recruiting is no exception.Being able to use social media for recruiting is awesome in so many ways, but even for the most tech-……Read More

#Recruit! A few quick tips on tweeting to hire

September 24

Make friendsStart by creating a presence. If a business tweets in the forest and they have no followers… then no, it does not make a sound. You’ll need to make connections for your tweets to be heard. The best way to increase your presence on Twitter is to follow other tweeters. Search twitter for other users within your field and search relevant hashtags to expand your twitter community. Follow associates and recruiters, your tweets can be requests for referrals as well as for applicants.More on how to build your Twitter presence TweetMaking connections and posting tweets go hand in hand. Post consistently about what your company has to offer. Tweet about the things that make your company great: innovations, n……Read More

Employer Blogging for Humans: Quick tips for effective, relatable, blog posts

September 10

Find Your VoiceCultivating a unique voice is essential for effective blogging. If your company has well-established branding, this will be a matter of translating that identity into a voice compatible with blogging. If your business is still establishing its image, your blog is a great place to evolve your brand and define your company culture. Use your blog to explore how you would like to be perceived, be it traditional and time-tested or innovative and cutting-edge, executive-chic or, as we at Jobcast prefer, business casual. Just be sure that the voice you choose is true to your company’s core values and becomes consistent from post to post. Think of your blog as a brand ambassadorA successful brand ambassador portrays th……Read More

Introducing Job Widget - An Embeddable Widget for Your Company Website

August 22

A couple of months ago, we introduced Job Sync, an incredibly easy way to automatically synchronize your jobs between your existing career site and your Facebook Page. But what about those of you that don't have a career page on your corporate website? We've found that many of you are using Jobcast as your exclusive ATS, and as a result, you want a way to embed jobs on your company website. In other words, you want to use Jobcast to manage all of your recruitment efforts.Introducing the Job WidgetOur Job Widget is easy to set up: just copy and paste one line of code and a career site will appear instantly. Your visitors will be able to search jobs and apply to them directly from inside of your website. And fo……Read More

How to highlight your employer brand & company values with video

July 22

With today's technology, companies of all sizes can take advantage of video to showcase the unique culture within their organization. Be real, be honest, and focus on presenting your company in an authentic way to potential applicants. Star employees are on the hunt for more than just a J.O.B and want to work for an organization whose values and mission are in line with their worldview. Great organizations are built when like-minded people come together to work on projects they believe in. What does your organization stand for and how can you present that in a recruitment video? Ideas for producing your recruitment videoAllow candidates into your world and give them a true feel for who they'll be working with,……Read More

Fully Branded Facebook Career Pages

June 12

Many of our clients have expressed how important it is for their branding to show consistent design and messaging on all of their social platforms. We couldn’t agree more!To help build your brand presence, we’ve added some great new features that give you complete control over customizing your Facebook Career Page.When you upgrade to a Premium subscription, you will unlock these additional features:Brandable color schemeCustom banner placementEmbeddable YouTube videosWelcome messagingBrandable color scheme Customize your Facebook Career Page’s colors to match your company’s brand.Custom banner placement & embeddable YouTubeAdd a banner to your Facebook Career Page to build your emp……Read More

How to Use Social Media to Improve Your Career

March 13

Social media is all about transparency, but how far is too far? You've heard the horror stories about job applicants that get turned down because their potential employer discovered their outstanding tweets, or saw personal pictures of he/she partying on Facebook. There are many tips and articles that discuss keeping your online activity from damaging your career, but when social media profiles are handled correctly, it can help you professionally. Social media can be used to boost or enhance your personal brand, establish yourself as an expert in a specific field or showcase your talent with all things digital.To help do so, it is imperative to be proactive about managing the content you are sharing along with your image. T……Read More

Turn Your Employees Into Social Media Ambassadors

March 9

Social media has made huge strides in the business world, especially in 2012. The methods of sharing information have greatly changed and in order to succeed in this highly technologically driven world, businesses have been forced to take notice. As the techniques for effective communication diversify, employee responsibilities will take on new roles as well. Include employees in your social media strategy by encouraging them to get involved in online communities to promote your brand. It is likely that no one knows your company better than it’s employees – so why not utilize them as social media ambassadors? Take the Fear Out of FacebookSome employees may not need motivation and guidance to become an am……Read More

Don’t Ask for Likes, Make Your Business Page Likeable

March 6

Do you want your Facebook page to feel less like a collection of sales pitches and more like an engaging online community for possible employees? Obtaining new followers isn’t easy but the more likable your page is, the easier it will be to obtain followers who genuinely want to be a part of your online presence. Give new fans, visitors and potential candidates good reasons to want to “like” your page with these easy‐to‐follow tips:Design & FunctionalityVisually appealing Facebook pages make a big statement! Add photos and videos to your page which best represent your brand. You may only have a few seconds to catch the eye of a potential or current follower with your post and this small trick can make a big differen……Read More

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Social Recruiting

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