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How to highlight your employer brand & company values with video

July 22nd, 2012
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With today's technology, companies of all sizes can take advantage of video to showcase the unique culture within their organization.

Be real, be honest, and focus on presenting your company in an authentic way to potential applicants.

Star employees are on the hunt for more than just a J.O.B and want to work for an organization whose values and mission are in line with their worldview.  Great organizations are built when like-minded people come together to work on projects they believe in. What does your organization stand for and how can you present that in a recruitment video?

 Ideas for producing your recruitment video

Allow candidates into your world and give them a true feel for who they'll be working with, what the company's vision is and why it's important. Try incorporating some of these ideas into your video footage:

  • Add an introduction from the CEO or founder

  • Conduct interviews with existing employees

  • Provide tours of the office

  • Show staff interacting at a company event

  • Highlight benefits and perks that make your company unique

Need a little inspiration?

In a recent blog post, Jennifer King, HR Analyst at Software Advice provides some great examples of excellent recruitment videos by Zendesk, Rackspace and HubSpot which are embedded below. You can find her full article here.

Example Recruitment Videos




Have you seen any recruiting videos that deserve honorable mention? If so, please share them with us in the comments!

P.S. With Jobcast Premium, you can build your own employer branded Facebook Career Page complete with graphics, embedded YouTube video and a list of your latest jobs. To get started, install Jobcast on your Facebook Page.