Social Recruiting

Social Recruiting vs. Gamification

January 7

Gamification is a huge buzzword in recruitment lately.For those of you thinking this means discovering top talent by forcing applicants to compete in epic games of capture-the-flag… you’re half right! But I’ll give you a quick summary anyway.Basically, gamification is about the use of game mechanics outside of traditional gaming (think Fitocracy and Free Rice not Monopoly, Mario, or Words with Friends). Gamification was one of the hottest topics in social media last year and it will be even bigger in 2013.For recruiters and employers, gamification can be used in three main ways. To engage candidates, to assess potential talent and to train new hires. As an added bonus it can also promote employer brand. Gamification for ……Read More

Social Recruiting Trends for 2013

December 31

Happy New Year’s Eve!I love New Year’s, possibly more than Christmas, possibly more than chocolate… Okay, definitely not more than chocolate, but a lot.I do not love it because of the parties and booze — I’m definitely more of a “stay home and watch a movie” kind of gal. I do not love it because I think of it as a fresh slate or have any delusions of becoming a better version of myself (although making resolutions is always fun). Nope, I just love all the “best of” and “predictions for the new year” lists that flood the blogosphere this time of year.I love the best-of lists because they catch me up on all of the things I am behind on and I love the prediction lists because they are the lazy man’s way to look like you know what y……Read More

Better Personal Branding in 3 Easy Steps

December 17

Personal Branding. It's a buzzword, and people love to hate buzzwords. .. but, just because it's a buzzword doesn't mean it's not worth learning about. Most of the bloggers dissing it already have pretty solid personal brands themselves. Sure, they'll tell you that they're just being their authentic-selves, but isn't that just another way of saying they're being true to their personal brands? Not all of us are that comfortable being our authentic-selves on the interwebs. We need a little push, a plan — a brand strategy! — to keep us on track, and help us face our social networking demons. Curse you LinkedIn! Yup, LinkedIn terrifies me. It's the digital equivalent of resume-updating-phobia. Have I accomplished enough in my life? ……Read More

Improving Your Personal Brand, An Action Plan!

December 10

I spend a lot of time working on my GPP. GPP, for those with a life outside the gym, means general physical preparedness. To me, it means the ability to protect friends and family if (when) the Zombie apocalypse happens. To those who haven't watched Resident Evil as many times as me, it means developing the physical abilities necessary to succeed at whatever tasks life may throw your way. Be it rescuing cats from trees, lifting heavy grocery bags or escaping freaky Zombie dogs, great GPP is the best tool in your belt. That's why I do pull-ups; honestly, the fear of zombies nipping at my ankles is about the only thing that could motivate me enough to do such a thing! Great social recruiters have something in common th……Read More

Mobile, Metrics and Social Recruiting

November 26

In case you hadn’t noticed, everyone and their seven-year-old has a smart phone. Adoption rates continue to soar, and as they do, more and more people are using their phones to manage online networks. Last year, there were more smart phones sold than PCs and recently Facebook revealed that over 50% of their users are primarily logging on with mobile. Social recruiters cannot ignore the importance of mobile, nor can we. That’s why Jobcast is constantly working to improve mobile functionality for our app.Many of our clients ask us for advice on how to improve their social recruiting — a huge part of why our blog exists. Since Jobcast has some pretty unique features that can help social recruiters dominate mobile, s……Read More

Make Your Job Post Viral

November 19

When exactly did “viral” become a positive word? It still makes me think of the flu! But, in the world of social media, everyone wants their creations to go viral. That’s why how-tos about creating viral videos, memes, blog posts and tweets are so very popular. That is why I am blogging about viral job postings; It’s to please the masses… Otherwise I would be blogging about teacup kittens and the latest James Bond flic (It was pretty awesome by the way. The kimodo scene!).How do you make a job posting viral? HOW?!?! Well, first things first, you need to use the internet. No, not just for streaming Dexter and perfecting your Gangnam Style dance — not that those things aren’t important. You need to be on the internet cr……Read More

Facebook Sponsored Stories: Better Than Waffles?!?

November 12

Sponsored Stories are all the rage. But what are they?“Sponsored stories are messages coming from friends about them engaging with your Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.”Weird fact about me and Facebook. Their sponsored stories have no effect on me. None at all. Nada.This has nothing to do with their effectiveness. Seriously. Click through rate (CTR) percentages for sponsored stories are crazy high.Nor their relevance to my life. I’m sure the stories popping up on my feed are well-tailored to my demographic (Mashables told me so). Data from Spruce Media shows that with sponsored stories, Facebook has been more succes……Read More

Facebook Ads and You

November 5

There is a lot of controversy over the effectiveness of Facebook ads for small business. Most of this controversy seems to be about its lack of effectiveness for hard sales, which is a problem, but only if we’re approaching Facebook as we would Amazon.com. Soooo… Let’s not and say we did, okay?Instead, let’s continue to view Facebook as a place to grow brand awareness, increase talent pools and nurture brand loyalty. Let’s see it as a place to create community, be social… as a social networking site. We know that Facebook ads do a great job of targeting specific demographics, increasing visibility and fostering relationships over time.If we look at Facebook ads as a way to accomplish these tasks, then there really isn’t m……Read More

Chasing Down Your Perfect Candidate with Pinterest

October 29

So we’ve established that Pinterest is worthwhile as a recruiting tool. We’ve gone over how to create a presence on Pinterest. We’ve talked more than enough about every Pinners responsibility to post pictures of infographics and kittens. So let’s get down to brass tacks (is that not the best saying ever?!)How exactly do you actively find candidates on Pinterest?First things first: You’ll need to ask the question “Is active Pincruiting possible for the position I’m trying to fill”? For a lot of fields, the answer is no. Let’s use Taco Bell as an example. They have a huge recruiting presence on Pinterest, but are they using this site to actively searching for new line cooks, HR reps or managers? No. The boards they have are focused on ……Read More

Get Pincruiting! (It's a word because I say it's a word)

October 22

There are way too many amazing tutorials about how to use Pinterest, and I would be kidding myself if I thought I could write a better one. I did think about making a vlog but then I would have to put on makeup and comb my hair! Not happening. So I will skip that topic all together and get right down what to we’re all really interested in : Recruiting.We already talked a bit about why Pinterest is a useful tool in the social recruiter’s arsenal. Just ask these huge companies that are already making Pinterest a priority to recruit and grow their brands: Taco Bell and General Electric. On second thought, don’t ask them, they are way too busy being huge companies. These smaller businesses may be more useful examples: Carous……Read More

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