Facebook Recruiting

Asking for Permission

September 23

Change is hard. Otherwise my apartment would be completely spotless, and I wouldn't spend my Saturday nights curled up on my couch, streaming Youtube videos, and munching on slices of gluten-free cinnamon raisin toast. Luckily for my love of toast, other than missing out on cool parties, there are not a lot of negative ramifications for this anti-social habit of mine. Unfortunately for employers with anti-social recruiting strategies, the consequences are much more severe than developing a little case of FOMO! Social recruiting is no longer just an exciting new way to connect with candidates. These days jobseekers (especially millennials) expect to be able to connect to potential employers via Facebook, LinkedIn, and……Read More

How to Make Facebook Happy, so it Does Your Bidding!

September 16

Facebook can be a very needy social network at times! If you want your Facebook posts to be seen and your employer brand to grow, you have to give it what it wants.Easier said than done!Thank goodness saying it is super, super easy, so actually doing it is just plain easy. This article will show you how to get Facebook on your side, but first let’s get on the same Page (pun intended!) about what exactly Facebook wants from you. Hint: it ain’t flowers…What Facebook WantsImage-Based ContentFacebook doesn’t want you to send a bouquet, but posting an image of a floral arrangement on your timeline is a completely different story!Facebook has been pushing advertisers for years to incorporate more photos and video i……Read More

Does Facebook Recruiting Actually Work?

September 2

Do employers actually reach candidates through Facebook, and, if so, what are the numbers?I know you’ve all been waiting for the last two weeks, with bated breath, for the answer to this question! Sorry that I made you wait so long, but our interview with Jessica Slusar about Earls’ Facebook recruiting strategy was so awesome, we just couldn’t wait to publish it. I would also like to say, that the stats and advice we shared in that interview do a pretty good job of showing just how effective Facebook recruiting is.Yes, Employers do actually convert candidates with Facebook recruiting.Read our interview with Jessica about Earls’ super-successful Facebook recruiting campaign, or head on over to the Leaders West Blog to c……Read More

Facebook Recruiting and Employer Branding with Earls Restaurant

August 26

I remember going to Earls restaurant when I was a kid — it was awesome. Back then, there were two huge, brightly colored parrots perched astride the entrance, and a train that circled around overhead while you ate your burger.It’s still an awesome restaurant, but it’s nothing like the one I visited as a kid.Not only does the award-winning restaurant chain now have 60 plus locations across the US and Canada, but Earls has gone through a major branding pivot that has taken the restaurant from brightly colored parrots to exposed brick gorgeous.Their re-brand is one of the best I’ve ever seen, and they didn’t just stop at their marketing, menu, and interior design.Earls has embraced social recruiting wholeheartedly, with a w……Read More

Two Simple Questions

August 19

Feedback is really really important.Sometimes it hurts, like when I was told that I simply cannot pull-off maxi dresses without looking like a small child who was let loose in her mother’s wardrobe (thank you, Stephanie). Sometimes feedback blows your mind, like when it was revealed to me that my dead-lift grip was too wide, and I narrowed it, and then I was able to throw an extra 20lbs on the bar (thanks, jacked guy at the gym). And sometimes feedback reminds you that not everyone is on the same wavelength. This is the most constructive kind of feedback you can get, as it gives you a much needed perspective shift, and can help you to better communicate with other people.I got exactly this kind of feedback last week……Read More

Summertime Facebook Recruiting Goals

August 12

I don't know about you, but summer makes me lazy.It's hot, the beach is nice, it calls out to me saying “come sit on me, eat a bunch of nachos, then take a siesta… you know you want to!”That's why I think setting summertime goals is so important.Sure getting shredded for summer is all well and dandy, but you can't just let it all go as soon as the nice weather arrives!Setting some goals for your Facebook recruiting will keep you motivated to get things done, and act as a buffer against the beach's siren song.What kind of goals are we talking about? Well, that's up to you of course, but, because we are all rather bossy and think that we know best, the Jobcast team does have a perfect answer suggestion…Tighten up your co……Read More

How to Make Recruiting With Facebook Ads Even More Awesome

August 3

Targeted Facebook Ads are one of the best ways to reach passive candidates.Passive candidates make up about 86% of the US workforce (United States Labour Bureau). These candidates are NOT on job boards, simply because they are not looking for work, but EVERYBODY is on Facebook. This is what makes Facebook such an awesome recruiting tool. In fact, we've found that Facebook ads can often mean the difference between zero applications and a landslide of quality applications.We've already written a step-by-step tutorial on how to use Facebook Ads for recruiting, but we thought we'd share a few simple ways that you can make your ads even more effective.How to get the most out of your Facebook Ads cam……Read More

4 Awesome Tools to Make your Facebook Recruiting More Effective

July 29

The internet is a magical place. A place where you can find videos of cute animals you never knew existed, recipes that probably never should have been invented, and “fool proof” health plans to help you recover from said recipes in 7 days without diet OR exercise.Magical!The internet is also host to lots of useful stuff like email, Google calendar, and informative blogs about recruiting written by geniuses.When it comes to recruiting, the web has provided employers with one of the most useful services ever invented: Facebook. Not only that, but there are a wealth of amazing new tools and resources available online that can make your Facebook recruiting and employer branding easier, more effective, and less time cons……Read More

Improve Your Recruiting with Facebook Hashtags

July 21

The world's favorite method of searching the internet has finally come to Facebook!No, not Google. Facebook is still partnered up with Bing, as Bing+ does not exist, so the search engine poses zero threat to FB's manhood network.I'm talking about that wonderfully useful little symbol, the hashtag.Google Plus' introduction of hashtags to their user interface seems to have lit a fire under the posteriors of our friends over at Facebook. They've rolled out hashtags in full force for all Facebook users, including those using mobile!Reception has been surprisingly warm and devoid of the backlash FB interface upgrades usually receive. We're all pretty happy about it here at Jobcast and so, it seems, is the rest of the social recruiti……Read More

No Summer Vacation for Team Facebook

July 15

This is ridiculous.Doesn’t Facebook know that summer is for lounging about, eating too many hotdogs, and watching summer league baseball?!? Apparently there’s no good baseball or highly processed meat-like foods available in Silicon Valley.That’s the only explanation I can think of for all of the changes and updates Facebook has been rolling out over the past month.Really guys, we are not amused! Well, at least I’m not.But, fear not. I have sacrificed a whole day’s worth of grilling salmon to bring you guys up to date on all that’s new in the world of Facebook and how it will affect your recruiting.Don’t worry; I’m not going to bore you with Victoria Harbourcats stats, or updates about my friends’ new dogs. I promise to on……Read More

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