Facebook Recruiting

Facebook Ads: The Best Recruiting Tool You're Not Using!

April 1

Facebook ads are my favorite tool for social recruiting. Whether you want to reach passive candidates (and seeing as they make up 86% percent of the workforce, who wouldn't?), increase application volume (obviously!), reach more qualified candidates (even better than quantity I'm told), improve retention (did you know that candidate failure often costs 1.5 times their annual salary?), or all of the above (um, YES!) Facebook ads are your best bet. In our experience Facebook ads can mean the difference between zero candidate interest, and a landslide of applications from qualified talent. In fact, we've helped many of our clients create effective Facebook ad recruiting campaigns that have done exactly this! Facebook ads ……Read More

White Paper: Learn How to Use Facebook Ads to Target Candidates with the Skills You Need

April 1

Targeted Facebook Ads are the best tool for reaching the right candidates for your jobs. With Facebook Ads you can ensure that your job posts and Career Page connect with candidates who have the skills your company requires. Narrowly targeted Facebook Ads reach their intended user base over 90% of the time! And, the ROI on Facebook Ads is five times higher than typical web ads because they give you access to Facebook’s massive social graph. Download this white paper and get all of the information you need to start using Facebook ads to connect with qualified candidates now! You’ll learn how to:Reach candidates who have the skills your jobs requireMake your job posts viralTarget talent based on cultural f……Read More

How to Use Facebook Ads to Hire for Fit

March 10

Hiring for fit is awesome.In case that last week’s article wasn’t enough to convince you of this, then how about this:“50% of hires fail within the first 18 months on the job”Okay, so that stat doesn’t actually say anything about hiring for fit… But when we look at why those hires typically fail, we see that it’s almost entirely due to the (ex) employee’s inability to mesh with their company’s culture and get along with co-workers and superiors.In fact, only around ten percent is due to incompetence or lack of skill, while the rest is entirely due to a lack of fit.Hiring for fit is pretty tricky though. You need to have a solid understanding of your own company: the management style, the culture, and the different personality types tha……Read More

Hiring for Fit vs Hiring for Title... And Facebook

March 2

Retention is one of HR’s primary mandates. High turnover costs organizations tons of cash and man-hours, it disrupts team dynamics, and is just plain stressful.To quote everyone’s favorite meme: Ain’t nobody got time for that!When most of us discuss retention, we start the conversation post-hire. We look at incentives, engagement, and boosting employee morale. I recently wrote a blog post about creating a culture of retention that discussed exactly these points, but as important as all of those factors are, they don’t address the importance of recruiting.Recruiting for cultural fit is almost always discussed as a means to maintain company culture and brand. This is why we end up with some articles arguing that hiring for……Read More

Passive Candidates are Extra Mobile

February 17

You are all super savvy about hiring trends, of course you are… you read this blog! So, you all know that mobile is very important when it comes to social recruiting. What you may not know, is that the importance of having a mobile hiring strategy is even greater when it comes to recruiting passive candidates.Passive candidates choose mobile over desktop, when looking for work, even more frequently than their active counterparts.This probably has something to do with the fact that they are currently employed, and can’t exactly spend their days researching job posts on their company computers! In fact, many of the candidates you’re looking for don’t have any access to a computer while at their job. Retail workers, for ……Read More

Recruiting Passive Candidates with Social

February 10

Just to recap: Passive candidates are magical unicorns. They will instantly improve your business, upgrade your company culture, and double your chances of winning the lottery.Recruiting passive candidates will solve all of your problems!Sadly, this is extremely difficult to do because passive candidates live in a land without help wanted ads, job boards, or desktop computers. It’s a scary place.Annnd back to reality.Passive candidates are not the be all end all of recruiting. They do, however, make up a huge percentage of the labor market (80%), they tend to need less skill development (around 17% less), and they also tend to be more driven once hired.Why recruiting passive candidates has higher ROI than you thinkThe pa……Read More

Are Passive Candidates the Unicorns of Recruiting?

February 3

Oh, the ever-elusive passive candidate! Part of what makes them so desirable is that elusiveness, the fun of the chase, the challenge... Uhhh wait a minute. Those are actually all of the things that make recruiters prefer to target active job seekers, and ignore the whopping 79% of potential candidates who are not actively engaged the job hunt (Undercover Recruiter). Those candidates may be currently employed, and more difficult to source, but they are still potential hires. Maybe not all 79% of them, I'll admit that's a bit of an overstatement, but not as much as you might think! According to Jobvite at least 61% of those passive candidates are open to, even hopeful for, a change of employer. Considering that statistic, y……Read More

Facebook Recruiting vs Print Ads

January 20

We recently had a fantastic comment on our post about making Facebook work for small business. In it, our reader asked just how targeted Facebook really is, whether Facebook recruiting is effective without an existing audience, and, in summary, whether or not Facebook recruiting is any different from placing an ad in a local newspaper. That last question is what really got my attention, and not in the way you might think. Using social media to recruit is different from using non-social media in very obvious ways. But, what I think we do not talk about enough, in the field of social recruiting, are the similarities between using networks like Facebook to promote job openings, and using the career section of your local pape……Read More

Social Recruiting Trends for 2014

December 30

So apparently 2013 is practically over.Did this year go by super fast or what?It’s probably all the exciting and cool social media innovations that make it feel this way. Vine Video, Upgraded Facebook Ads, the introduction of Facebook Skills, Tinder… The list goes on, and on, and on! It’s been an incredible year for social recruiting, and for all of us at Jobcast.The Jobcast Facebook Recruiting App went completely mobile, we released our first white paper (a how-to guide for Facebook Recruiting), filmed a Vine recruiting video, co-hosted an awesome webinar with Indeed, were featured on the cover of HR Insights magazine, and our talented CEO, Ryan St. Germaine, gave an inspiring talk at Six:Forty.It’s been a very good year.……Read More

Happy Holidays From All of Us at Jobcast

December 23

Hello, It is almost Christmas. So, if you celebrate that holiday, hopefully all of your shopping is done. If you celebrate it with gifts that is! My family celebrates with food mostly, but also presents. That is why it was pretty scary to wake up yesterday morning, realize just how close to Christmas it was, and that I had not yet even thought about shopping for gifts, let alone purchased any, and that I was going to have to actually leave my house, and maybe even enter a MALL. Thankfully all of my gifts are now purchased. I did have to venture outside, but luckily I managed to avoid the mall. Life is good! To celebrate, I thought I would give all of you, our awesome readers, a gift as well. It's the kind of gift that employers every……Read More

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