Facebook Recruiting

Better Communication for Social Recruiting

July 8
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I communicate for a living. I am communicating with you right now. And now. And now!But still, every single time I visit my doctor for a check-up, all of my communication skills go right out the window. I can barely manage to convey my age, let alone what ails me.I have always had the gift of the gab. It's what I credit for the success of my previous career in sales. I can pretty much talk to anyone about anything. Unless, of course, that person is wearing a white coat and a stethoscope.This is most likely due to the fact that doctors have always made me nervous. No matter how kind their eyes, or soft their bedside manner, I fear their authority and tongue depressors as much now as I did when I was a kid.So, whenever I ha……Read More

How to Schedule your Job Posts for Effective Social Recruiting

July 1
Jobcast Careers
Timing really is important.This is especially true when it comes to social media. In fact, other than open-heart surgery, I can think of no other instance in which timing is so crucial. Well, maybe Olympic track and field, or high speed car chases, or…Moving on.It’s not just the content of your post that determines how many views, shares, or likes that it gets. The timing matters too. Frequency, day of the week and time of day all play an important role in determining who sees the content you share. The same is true of your job posts.Your job posts are more effective if they are seen by more people. So, determining when your audience is most likely to be online and posting in that time-frame is a great way to improve your so……Read More

The Time to Get Social is Wednesday at 2:30 EST

June 24
Hero the-time-to-get-social-is-wednesday-at-230-est
What were you doing at 5 a.m. yesterday morning?Hopefully you were either in bed, fast asleep, or at a really, really amazing party.Hopefully you were not like me, and totally unable to sleep, hyped up on caffeine, surfing Instagram all night long. The worst.And all because I decided to schedule a coffee date/meeting for after dinner. Caffeine after three is never good for me (although it apparently makes me a better poet!), and neither is neglecting timing when it comes to your social media content.Scheduling is a key part of social strategy. Understanding what days of the week, what time/times of day, and how frequently to post content is fundamental to your success.It’s also a rather simple formula to master. Which is ……Read More

Why Your Social Recruiting Must Go Mobile

June 17
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We’ve been talking a lot about staying relevant on the blog lately.Because, when it comes to social recruiting, staying up to date on all the latest trends in media and technology is crucial to being successful.Right now nothing is more relevant than mobile.Last year alone saw the use of mobile increase by 103%. More than 2 out of 3 Facebook users log on via mobile, and even more importantly, about 1 in 6 users use Facebook from mobile exclusively.And not only are people using mobile more often, they are using it specifically to hunt for work. According to a recent article on Mashable, 77% of  job seekers surveyed were using mobile for this purpose. This is not only because of the increased use of smart phones and tab……Read More

Facebook Recruiting Best Practices in Practice

June 10
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What better way to learn than by studying other successful people?I've learned everything I know by imitating comic book characters and Jamie Oliver. Hence my fantastic salad making abilities and wicked crime fighting skills.When it comes to learning new tricks, examples go a long, long way.We're always paying attention to companies who are super at social recruiting because it's the best way to take your Facebook recruiting practices to the next level.Unlike cooking and rescuing redheaded reporters from danger, Facebook recruiting is still relatively new. But luckily there are still lots of innovative early adopters to learn from.We put together some examples of specific best practices employed by family-run business G……Read More

How to Keep Your Social Recruiting Relevant

June 3
Hero how-to-keep-your-social-recruiting-relevant
I don't know about you, but I still get squeamish every time I see someone in their early twenties sporting a neck tattoo. Don't even get me started about face tattoos. This isn't because I don't like body art. I've been sporting some (IMHO) pretty lovely tattoos on my right arm for the last 8 years. I think tattoos are gorgeous... well, maybe not all tattoos, but I certainly enjoy the art-form in general. The thing is: my tattoos are easily covered. I think that my grandparents aren't even aware of their existence (thankfully they do not own a computer, so my secret is safe!) A face tattoo is not. And I am simply not hip enough to accept that having a giant ice-cream cone tattooed on your cheek isn't going to get in the way of the ……Read More

Facebook Insights: How Metrics Can Lead to Better Recruiting, Employer Branding, and Napping

May 25
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No metric exists that can be applied directly to happiness. Don't even try! Unless your happiness is causatively related to your success at Facebook recruiting. That's just basic science. Recruiting is tough, anything that makes it simpler is bound to make you happier. Not just because it means finding more and better candidates, but also because when your recruiting is more efficient, it frees up time for you to focus on other things. Such as employer branding, achieving inbox zero, and napping. So, if you want to spend more time catching up on beauty sleep, I highly recommend you make metrics your best friend.Metrics are important when it comes to recruiting strategy, because without detailed insights about how pre……Read More

Writing Effective Job Posts - Advice From My Favorite HR Experts

May 20
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This past week, I found myself smack-dab in the middle of the most intense HR/social recruiting conference in the history of the world.I’m calling it Parental HR SmackDown 2013 (#psmack2013)Yup, my parents flew all the way out to Holland, stayed with us in our tiny loft apartment, and (very kindly) answered all of my questions about recruiting. They also ate a lot of cheese, walked the canals, and enjoyed Belgian beers... but back to the recruiting.Why would I choose to devote any of this precious family-time to talking shop? Well, you can only say so much about canals and cheese before you need to shake things up. And, even more importantly, my parents have over 60 years of HR experience combined. They are ce……Read More

Spring Clean Your Facebook Employer Brand

May 13
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Happy belated Mother's Day! Moms are pretty great. They teach you things, give great hugs, and keep the human species from going extinct. And moms spend way too much time tidying up toys, diapers and sneakers randomly dumped around the house by their oblivious offspring. That's probably why spring is not just about Mother's Day brunch, but also about serious cleaning. And sadly, now that we are all grown up, we have to stay tidy all on our own. But, if you're looking for a way to do some serious spring-cleaning without touching a mop, pail, or toilet, then look no further. Your social networks can always use a little sprucing up, so follow our handy guide to spring-cleaning your employer branding on Facebook……Read More

How to win candidates and influence talent

May 6
Hero how-to-win-candidates-and-influence-talent
Unless you are Ryan Gosling, being charming is hard work. You have to brush your hair, make the right amount of eye contact, and refrain from telling terrible jokes, even if someone sets you up for a killer pun. Tricky stuff!Things get even trickier when networking online. Sure, you can skip the hair brushing and eye contact, but you still have to engage people. And without the assistance of intonation, facial expressions, and firm handshakes, this can be difficult to say the least. Without these physical signs of congeniality, it’s easy to become a bit robotic with our online interactions.Since Facebook recruiting is all about engaging potential candidates via the internet, what is an employer to do when trying to build a Faceboo……Read More