Facebook Recruiting

The Perfect Facebook Post

May 2

Oh that age old question: What makes a perfect Facebook post?! Alright, so it’s not exactly an age-old question, but it’s certainly a good one. Making your Facebook page engaging is a top priority for social recruiting. That’s why we spend so much time on this blog writing about Facebook best practices, but words can only help so much. Which is why sometimes you simply need to consult an Infographic. This picture’s definitely worth a thousand words: Blueprint For The Perfect Facebook Post (an Infographic from Salesforce blog)…Read More

Facebook Talent Communities 101

April 29

Today is the most important holiday in my new home, Utrecht. In fact, it's the most important day in all of the Netherlands. It's Queen's Day, or Koninginnendag in Dutch. To an outsider, Queen's Day sounds like any other boring statutory holiday. Well, at least to this Canadian it did. But, here in Utrecht, it is anything but. The Dutch are completely, utterly, head-over-heels in love with their queen. The royal colour orange is featured in every window display. Dutch men wear orange pants, Dutch women wear orange dresses, and Dutch kids wear orange everything! Orange flags hang like canopies over the parks, there's a party on every block, a flea market on every street, and people everywhere sharing bright orange pas……Read More

Your Facebook Community Is Calling

April 22

Let’s talk about community.No, not the show. Although that would be a lot of fun.Instead, we’re going to talk about your Facebook community. It will be just as engaging, I promise. Well… maybe not as engaging as that infamous chicken finger episode, but I’ll try my best!Last week we learned about online tribes. We learned what they are, how they work, and what they can teach us about running our own online communities.This week we’re going to focus more specifically on Facebook communities.Your employer brand and Facebook recruiting efforts are dependent on this thing called reach. In order for candidates to apply for your jobs, your job posts need to reach those candidates. Your employer brand grows when i……Read More

Making Your Online Community Tribal

April 15

So, what do you think of when I say the word 'tribe'? Personally, my mind goes to a very dark place. First to hasty tattoos, then to Survivor, then to cast members of Survivor, covered in tribal tattoos, trying desperately to get more screen-time — by exposing their tattoos. A very dark place indeed. Hopefully you are far more mature than I am, and your first thoughts were, "Oh, tribes! Like communities, right?" Right! More specifically, we're going to discuss tribes in regards to online communities. Waaaay back in March, a bunch of research came out about the emergence of "Twitter Tribes". Basically, they're tightly-knit communities, forming on the social network, who shared specific interests and language. Language bei……Read More

Facebook's News Feed Updates and You

March 25

Last week we laid out the major ways in which Facebook's News Feed is going to change in the upcoming year. Today we're going to examine what those changes mean for employers and brands in general and how Facebook recruiting, branding and marketing will need to adapt in order to stay effective. I'll try not to get too heavy on you, but these changes are serious for anyone using Facebook for business. Of particular importance will be a major new emphasis on image-based stories and an increase in a user's control over what they see in their feed. Currently users have a rather limited ability to curate the content they view in their News Feed. They can hide specific posts, but not much more. With Facebook's rec……Read More

Facebook News Feed Madness!

March 18

March Madness is upon us! Unfortunately for me, no one here cares. Basketball is not that big in Holland, which is shocking, considering how ridiculously tall the Dutch are. Back home in Canada, this is an exciting time for my family. My parents are searching Google for tips on filling out their bracket choices, hitting up Costco for snacks, and mostly likely sporting Duke University hats. Ahhhh home.But, luckily for me, I have another kind of madness to keep me entertained. Facebook Madness 2013!The release of Facebook Graph Search kicked things off early in the year. It’s been exciting employers and recruiters everywhere with Facebook Graph Search’s promise of a much more selective way to search for talent and gre……Read More

Taking the Plunge with Social Recruiting

March 4

In last week’s blog we talked about taking the plunge into social media — not waiting for permission — just doing it. I asked our CEO and fearless leader, Ryan St Germaine, what he thought about the subject and in true Ryan-style, instead of bragging about himself, he expounded on our clients and best practices of social recruiters:“From speaking with clients I’ve noticed that people get overwhelmed by social media and see it as this big, daunting task that requires a masters degree to understand. It’s not. All of the best social recruiters got started by putting one foot in front of the other and just going for it. They didn’t ask for permission or write a 40 page report. They created a social media account and started having c……Read More

Facebook Graph Search is the Next Big thing for Social Recruiting

January 21

The internet is blowing up with articles about Facebook Graph Search. Such as : Facebook Graph Search is going to revolutionize social recruiting, Facebook Graph Search is bad news for LinkedIn, Facebook Graph Search is not that big a deal (yet), or, actually it is a huge deal but has a terrible name soon to be replaced by simply “Facebook Search”. Phewf. And it’s still just in Beta phase.Honestly, as of right now, there’s really not much actual Graph Search to speak of and there won’t be for a quite while. That’s not to say we shouldn’t pay attention, stay informed, and tinker with the prospect. But it certainly doesn’t mean adjusting recruitment strategies or creating new job titles (though “Facebook Graph Master” would be ……Read More

Happy holidays from all of us at Jobcast!

December 24

Oh! It's Christmas Eve. Already? How did this happen!?! Sooo ... happy holidays! I'm going to put on some Christmas oldies now. Much better! Living in the Netherlands, far from family and Canadian friends, it's been pretty easy to ignore what time of year it is. There's also a significant lack of reminders in my general surroundings : No mall Santa, no huge pre-Christmas sales and crazy shoppers, no holiday music blasting my ears or Starbucks employees tempting me with sugary pepperminty holiday beverages. When I first noticed this I asked my lovely friend K.J. what Dutch people did for Christmas. He responded by rolling his eyes and saying, voice dripping with mock disdain:"We celebrate the birth of Jesus!"They d……Read More

Facebook Recruitment for Small Business Through Engagement and Dialogue

December 3

Facebook is huge. I am not. Weighing in at five feet, forty-eight kgs of raw power, most would even dare to classify me as small. This is fine, so long as they are also willing to the use of the “raw power” caveat when doing so.Being small isn’t always detrimental, even when the playing field is massive (like Facebook). In fact there are often benefits to towering under the other competitors.Last summer, I competed in an obstacle footrace that forced me to climb up and over walls more than three times my height, to run full-tilt at a towering quarter pipe, and to rely on long-armed strangers to catch me and hoist me up. But, there were areas where I had an advantage over those long-armed strangers! Being small meant that ……Read More

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