Facebook Recruiting

One Job Post: All Your Social Networks!

August 11

The main pain point with adopting new hiring platforms is having to share the same job ad over and over again. Sharing the exact same job ad to each of your individual social networks and job boards is a huge waste of time. It is also frustrating because you are must adjust your ad along the way to fit each platforms’ unique standards. Not fun, not efficient, and thankfully, not necessary! With Jobcast you can use our Auto-Share feature to automatically share your job ads to your Facebook Timeline (Personal and Business), Twitter Feed, and LinkedIn Page (Personal and Company). You can even use the Auto-Share feature to push your job ads to several different job boards such as Indeed, and Simply hired. Here’s how……Read More

How to Add Admins to Your Facebook Page

July 14

Two heads are better than one!This is even more true when it comes to social networking because those two heads will bring with them all of their Facebook, Twitter, and LinkedIn connections… So it is actually more like hundreds and hundreds of heads floating along the series of tubes that is the internet, just a lot less creepy.I’ve been working with a new Jobcaster who is extremely socially savvy. She has been building a social media strategy for her company. She reached out to me because she wanted to know if it was possible to automatically share the jobs she posts with Jobcast to more than one LinkedIn profile. I told her yes of course, showed her how, and she was off to the races. Easy peasy! But this transaction ……Read More

The Three Most Important Facebook Insights for Recruitment

July 7

I was planning on putting together a post explaining the basics of Facebook Insights, but realized, it’s already been done.In fact it’s been done really well…Here: How to Use the New Facebook InsightsHere: What You Need to Know About Facebook’s New Insights and AnalyticsAnd here: The New Facebook Insights: What’s New, What’s Awesome and What SucksInstead we thought we’d share our strategy for effectively using Facebook Insights without falling asleep on your keyboard (especially important these days, due to the advent of treadmill desks). Facebook Insights: Totally essential to social recruiting and about as exciting as watching Dora the Explorer for the tenth time in one day!That’s why our Facebook Insight……Read More

The Anatomy of a Facebook Business Page

June 30

Delving into the world of Facebook terminology is befuddling!Everyone, Facebook included, has a different way to refer to Facebook Page features and functionalities. This can make creating tutorials on the subject pretty challenging, but we promised in last week’s blog post that we would explain how to navigate Facebook Business Pages.. and we always keep our promises!The Anatomy of a Facebook PageTop/Admin Navigation BarFacebook calls a lot of different layout features “navigation bars”.This can be extremely confusing when trying to explain how to use the social network to new users. A bar, in web design speak, generally refers to a grouping of information contained within a single line across a web page. The ……Read More

Video Recruiting Like a Pro

June 25

Engagement is one of the pillars of effective social recruiting.Likes, comments, and shares are the best way for you to get more eyes on your jobs, because much like with referrals, when your job post reaches potential candidates through these actions they are imbued with social proof.If a friend shares a job posting to your Facebook Page, even if they have no connection to the employer, it still seems more trustworthy than if it was sent by a random recruiter.Encouraging this kind of sharing from your fan base is difficult. They have friends’ engagement status updates to Like, news of Kim Kardashian’s latest adventures to comment on, and their latest Spotify playlist to share.In order to engage them, you must understand……Read More

How to Set Up a Facebook Page for Your Business

June 23

The Jobcast blog has tons of articles explaining why Facebook is great for recruiting, how to use Facebook to reach candidates, and how to build an employer brand on Facebook. What we haven’t written about is the most basic step for getting started with Facebook recruiting: creating a Facebook Page for your company. This may be old hat for many of you, but we get tons of emails from employers who want to start social recruiting, but don’t have a Facebook Page yet, or a Twitter account, or even a LinkedIn Profile. We always walk these employers through the steps to setting up a Page, starting the process of employer branding, and building a fan base. But, for every email we receive, I’m sure that there are ten em……Read More

Facebook’s New Page Layout: What You Need to Know

June 16

I love Facebook’s new Page layout. With it’s latest update, Facebook has attempted to streamline Company Pages, and focus on features that are the most used by Page managers in an attempt to make our jobs easier.For the most part, I think that they have accomplished their goal. Awesome!Except…The new layout seriously de-emphasizes third party apps, and as a consequence of this your Career Tab will also less visible (no matter which recruiting app you use.)Your Career Tab with the customized icon now appears to the left of your Company Page under the “Likes” module, which places it far bellow your navigation bar instead of within it. This means candidates will now have to scroll down in order to view your tab. ……Read More

Standout From the Crowd with Social Recruiting

April 14

Competition in the workplace is fierce. If you want to stand out from the crowd, i.e. your co-workers, then you need to do something to set yourself apart. You need to build a unique personal brand. A brand that screams innovator, or at least states it in a clear and confident manner. Yes, I know, personal branding is kinda cheesy! Think of it like this: Personal branding is really just showing your superiors, your peers, and the world what you’re made of, with a pinch of strategy added to the mix. If you’re a recruiter, or work in HR, becoming a social recruiting expert is an excellent way to make your name synonymous with innovation at your organization and is one of the best things you can do to build your recruiting bra……Read More

Facebook Freshens Up for Spring: What You Need to Know

April 7

Facebook has been doing a little spring cleaning of late. Okay, a LOT of spring cleaning. Not much new there, except that most of their recent updates are geared towards Page owners and, as such, anyone using Facebook to recruit. Yes, that’s you! Not only that, but one of these updates is the re-introduction of a truly fantastic recruiting tool, and another marks a complete shift in how you use Facebook ads to promote your job posts, and target candidates.Here’s what you need to know about Facebook’s most recent updates Important Facebook has (finally) updated their Pages manager for IOS. As a Page manager you may now Pin and unpin posts to the top of your Timeline, make photos from your Timeline and albu……Read More

5 Great Resources to Increase Traffic to Your Job Posts

April 2

If a job is posted on Facebook and no candidate is there to click “Like” does that job post even exist? Yes. Obviously! That job post may exist, but it’s certainly not helping anyone’s hiring efforts. Facebook recruiting is awesome; it’s being used by most of the top employers out there these days because it works. It works really really well, but only if employers make driving traffic to their Page a top priority. Unfortunately, many employers still treat Facebook the same way they would a job board. They post their jobs and move on. Trouble is; Facebook is NOT a job board! You must drive traffic to your Page in order to see results. On Monday we were lucky enough to have the very clever Gareth Cartman contribute e a ……Read More

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Facebook Recruiting

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