Competition in the workplace is fierce. If you want to stand out from the crowd, i.e. your co-workers, then you need to do something to set yourself apart.
You need to build a unique personal brand. A brand that screams innovator, or at least states it in a clear and confident manner.
Yes, I know, personal branding is kinda cheesy!
Think of it like this: Personal branding is really just showing your superiors, your peers, and the world what you’re made of, with a pinch of strategy added to the mix.
If you’re a recruiter, or work in HR, becoming a social recruiting expert is an excellent way to make your name synonymous with innovation at your organization and is one of the best things you can do to build your recruiting brand.
Why social recruiting?
Using social networks to hire is the future:
- At the beginning of 2014, 2 out of 3 companies surveyed were expanding their social recruiting
- A third of job seekers use social channels as their primary means of looking for work
- 84% of candidates start their job hunt with a Google search
Social recruiting is effective:
- 1 in 3 recruiters report that social recruiting has improved the quality and quantity of applications they receive
- 76% of social job seekers found their current position on Facebook – Tweet it!
- Social recruiting is very effective for referrals, and referrals are the best source of quality hires
Social recruiting sets you apart:
Social recruiting has been around for a while now, but thanks to slow adoption, and the tendency for recruiters and sourcers to confine their efforts to LinkedIn, you can still be seen as a trailblazer.
Becoming a LinkedIn expert is not going to get you noticed!
It’s still a smart idea to know your way around the network, keep your profile up to date, and make it a part of your social recruiting, but making it your thing at this point in the game, isn’t going to help brand you as an innovator.
So which networks should you master?
That depends on your goals! Next week’s blog post will explain how to choose the right network or networks to focus on if you want to take your career to the next level.
Until then, get out there, get social, and show ‘em what you’re made of!