Blog

Changing the Tab Image on your Facebook Page

April 5
Jobcast Careers
With the recent switch to Timeline for Facebook Pages, tabs on your Pages are now represented by large images:Did you know that you can customize these images? For example, the Jobcast tab image by default looks like this:You can change both the image and the name by editing the tab settings.  To do this, first expand your list of tabs by clicking the arrow on the right of the images:Now when you hover over the tab image, a pencil will appear. Clicking on it will reveal the Edit Settings option.Note: It’s important to first expand the list of tabs even if the tab that you want to edit is already visible. If you don’t do this, the tabs won’t become editable.Clicking Edit Settings will pop open a dialog, and from here you can cu……Read More

Facebook Page Redesign for Timeline

April 2
Jobcast Careers
Last Friday, all Facebook Pages were upgraded to Timeline. In anticipation of this upgrade, we've been working hard on an updated version of our Facebook app to better showcase your job postings.  I'm excited to announce that the update to our app is now complete. Here are some of the highlights:More Real Estate for Your Jobs One of the biggest benefits of the new Timeline design is that apps installed on your Facebook Page get a lot more real estate.  This allowed us to rethink how jobs should be listed and displayed. We hope that this new design will make it easier for your candidates to filter and apply to jobs that are most suited to them. Improved Job Application ExperienceOne of the use cases that we wante……Read More

How to Use Social Media to Improve Your Career

March 13
Jobcast Careers
Social media is all about transparency, but how far is too far? You've heard the horror stories about job applicants that get turned down because their potential employer discovered their outstanding tweets, or saw personal pictures of he/she partying on Facebook. There are many tips and articles that discuss keeping your online activity from damaging your career, but when social media profiles are handled correctly, it can help you professionally. Social media can be used to boost or enhance your personal brand, establish yourself as an expert in a specific field or showcase your talent with all things digital.To help do so, it is imperative to be proactive about managing the content you are sharing along with your image. T……Read More

Turn Your Employees Into Social Media Ambassadors

March 9
Jobcast Careers
Social media has made huge strides in the business world, especially in 2012. The methods of sharing information have greatly changed and in order to succeed in this highly technologically driven world, businesses have been forced to take notice. As the techniques for effective communication diversify, employee responsibilities will take on new roles as well. Include employees in your social media strategy by encouraging them to get involved in online communities to promote your brand. It is likely that no one knows your company better than it’s employees – so why not utilize them as social media ambassadors? Take the Fear Out of FacebookSome employees may not need motivation and guidance to become an am……Read More

Don’t Ask for Likes, Make Your Business Page Likeable

March 6
Jobcast Careers
Do you want your Facebook page to feel less like a collection of sales pitches and more like an engaging online community for possible employees? Obtaining new followers isn’t easy but the more likable your page is, the easier it will be to obtain followers who genuinely want to be a part of your online presence. Give new fans, visitors and potential candidates good reasons to want to “like” your page with these easy‐to‐follow tips:Design & FunctionalityVisually appealing Facebook pages make a big statement! Add photos and videos to your page which best represent your brand. You may only have a few seconds to catch the eye of a potential or current follower with your post and this small trick can make a big differen……Read More

How to Attract Candidates with Timeline for Facebook Pages

March 2
Jobcast Careers
Facebook Timeline for Pages is now available. What does this mean for your company? There are a plethora of new features that are now available which will in turn give you an opportunity to promote your company further, boost engagement, turn your visitors into fans, and those fans into potential candidates. We recommend that you start experimenting immediately as the changes will be pushed live to everyone on March 30th. So, you have just about 1 month to preview the new look and review your page before the changes take effect. Here are a few tips on how to get started:Select your Timeline Cover Photo One of the most exciting features of timeline is the large cover image featured at the top of the page. ……Read More

Happy One Year Anniversary Jobcast

February 27
Jobcast Careers
In our first year of operation, Jobcast has already managed to exceed our expectations.  We started with a simple idea and it blossomed into a company that we are extremely proud of. We went through a re-branding process from our social recruiting app’s original name, ‘Sydicruit’, to what it is today. We have built an app that is efficient and simple to use, and that was always our goal – to make an easy to use, simple social recruiting application for you, the user, for your social recruitment needs. Our user base has continued to grow tremendously over the past year, and the feedback and comments we have received have been invaluable.  Our app is constantly evolving as we learn from you. What works, what you feel ……Read More

Jobcast has gone....mobile!

February 25
Jobcast Careers
With over 1.2 billion mobile web users worldwide, we realized that Jobcast had to be mobile friendly. Therefore, we are pleased to announce the latest advancement to our social recruiting app. Job listings posted through Jobcast can now be viewed on mobile devices!Users will not be directed to your company’s Facebook Page, however they will be sent to a mobile optimized website that will allow them to view the entire job posting and its details.We hope that this new feature drives additional relevant traffic to your job postings. As always, we value your feedback, so feel free to send us a message or review our App on our Facebook Page.Happy (social) recruiting!…Read More

Have you created your Google+ business page yet?

February 22
Jobcast Careers
Google+ for Business is here to stay, whether you are ready for it or not. I know that many of you are currently thinking "Oh great, yet another social media platform. Why do I need to create a Google+ business page in addition to Facebook, Twitter and YouTube pages?" It does seem a bit redundant, however, there is an extremely large audience that uses Google+, so it would be a shame not to capture the attention of those users. Plus, do not forget the power that Google itself brings to the table as a search engine. It's a well known fact that social media actively relates to search marketing and given that Google is the premier search engine on the internet and they favour their own sites, a Google+ page will certainly ef……Read More

How to SMO (Social Media Optimize) Your Job Postings

February 20
Jobcast Careers
In order to receive the highest amount of qualified candidates that apply to work for your company, it is important that your job listings rank high on major search engines such as Google. These simple SEO tips will ensure that your job listings come out on top.Keywords are Key:Use descriptive keywords rather than numbers when creating a title for your job postings. This will make it easier for the search engines to categorize results in your favor.Make sure to use phrases that best describe what the advertised position entails. When deciding on keywords consider using these title options: job title, alternative job titles, industry terms that applicants would be familiar with & location of position.Once you have selecte……Read More