Recruiting is Mobile! And So Are These Links
Mobility is very important. Which is why I do yoga, even though I think it's kind of boring. I would much rather play a rousing game of one-on-one basketball with my husband (even though he thoroughly trounces me every single game — I blame the height difference).
Take care of your mobility or you'll miss out on all kinds of fun! Such as: dancing like a crazy person, scaling the shelves at your local grocery store to reach your favorite chocolate bar, or taking advantage of killer recruiting opportunities.
If your social media strategy isn't mobile-compatible, you're missing out on candidates. It's as simple as that.
We know that more and more candidates are using their phones and tablets to look for job opportunities. According to this awesome recruitment Infographic, it's around 86% (Although, even I'll admit that seems a tad high.)
But still, If your Career Site isn't optimized for mobile, the candidates that do find you via tablet or phone are probably not going to return to your site.
In fact, according to this survey 46% of mobile users will not return to a website that they had trouble accessing from their phone!
We believe that being optimized for mobile, means more than having a Career Page that doesn't break when candidates try to access it on their phones. A truly mobile-friendly site is responsive, which means it is flexible enough to work on a range of different devices. We really focus on this, because our app is built for Facebook and the amount of Facebook users accessing the social network via mobile just keeps growing.
We also help employers recruit via social networks like Twitter, and through job boards, which have also seen a huge jump in mobile users.
Candidate experience aside, mobile compatibility even matters for SEO — big time! Google recently announced that if sites are not mobile-optimized they will be demoted in search rank. This makes a lot of sense considering that 1 in 5 of their users are accessing the web from mobile devices. Google will be using a speed ranking for mobile, and they also highly recommend avoiding Adobe Flash as it's not smartphone-friendly.
I think that's our most serious Link Love to date!
Mobile isn't all stats and business though. It is also super fun. Remember when we made a Vine recruiting video? That was hilarious. Nowhere near as awesome as these incredible Vine videos by Ian Padgham though.
Well, that's all the links for today. Hopefully they inspire you get a bit more mobile.
If you have any tips or advice for mobile optimization, or on how I can improve my basketball skills, let us know in the comments!