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How to Create Employee Profiles to Grow Your Employer Brand

Posted by Samara Parker
December 2nd, 2013

Happy employees are an employer brand’s best friend.

According to LinkedIn and TNS enthusiastic and engaged employees are potentially a company’s greatest asset when it comes to branding.

Sadly for us, and by us I mean you and employers everywhere, it can be pretty tough to get employees engaged with your social media efforts. There are lots of ways to encourage your team to engage, but unless you are Lululemon, and have a staff made up of selfie posting, fitness obsessed, Instagram loving young people, getting your employees to create and share content for your brand can be a hard sell.

I have a solution!

Create that content for them.

At Jobcast our head honchos are pretty darn cool. Johnny could bike across Canada without breaking a sweat, has some of the most adorable kids you’ll ever see, and is incredibly passionate about tech, design and user experience. Ryan is a ninja, like actually a ninja, has a gorgeous wife, who is an extremely popular blogger and book author, he also has over ten years experience when it comes to social recruiting, an in-depth understanding of what employers want, and knows exactly what employers need to be successful with social recruiting.

So why aren’t their faces plastered all over the internet? Well, for one, they are both insanely busy trying to make Jobcast better, and for two, they are both pretty humble guys. Your employees are probably pretty busy too, and maybe they don’t feel comfortable talking about themselves, or even know where to start! That’s where you come in, or, in the case of Jobcast, that’s where I come in.

I’m going to create employee profiles for my employers Ryan and Johnny, and in doing so, show you…

How to Create Employee Profiles to Improve Your Employer Brand

Step 1

Photos! You need a really good photo as the main focus for your employee profile. Image-based content is king. Photos and videos get more shares, likes, comments, and general engagement than any other kind of content shared via social media.

We took some professional photos, because we wanted to be able to use these images for any other projects that may come up in the future. You don’t need to invest that much, a good quality smart phone can almost always take high resolution photos, that are perfect for your needs. If your photo taking skills aren’t the best, just try for natural lighting, make sure your subject has a nice smile going on, and if all else fails, use a filter to enhance the picture.

Here are some more great tips for taking awesome photos with your phone.

Step 2

Write a short bio about your employee that includes what they do and why they love working for your company.

Example 1:

Johnny Oshika, CTO, co-founder and technical wizard behind Jobcast is driven, highly analytical, and has all of the technical skills required to create and manage the development of the Jobcast Facebook Recruiting Application.

Johnny loves solving problems, and improving user experience for Jobcast. Striving to perfect the Jobcast app keeps him engaged and excited about his job.

Example 2:

Ryan is the CEO, co-founder, and face of  Jobcast. He has tons of experience with social recruiting, understands what employers need, and how to attract candidates.

Ryan is always happy to share his knowledge with others, whether it’s via webinar, or face to face. That’s what makes him so good at working with employers to make their social recruiting the best it can be.

Step 3

Show everyone, and their mom. Now that you have the content share it on all of the social networks you use. Make sure that you tag the employee in the image so that they see it, and so do all of their connections, this will increase shares, comments and likes. Encourage all of your employees to share the post on their own social networks. You can even write a post on your company blog about employee profiles and how cool they are.

Happy social recruiting!