How You Can Use Employee Generated Content for Recruiting
Brands have been using user generated content in their marketing campaigns for a long time. By getting users and customers involved in campaigns and the content that is being shared, brands are able to get their customers more engaged with their brands, establishing a stronger connection with these customers. Companies can also apply this to their workforce and employees. By sharing content that employees make themselves, companies can actively encourage workers to share their own experiences. By doing this, employees can contribute to recruiting efforts and help grow a bigger and better team of employees while making their voices heard.
So, what kinds of content can you get your employees to post?
By encouraging employees to use an employer hashtag, you can easily track and view what your team is sharing on social media. You can simply click on the hashtag on Twitter, Instagram, or Facebook or track it using a social media dashboard, and this will populate any posts using it.
Using an employer hashtag can also be low risk - there is no need to hand over credentials for any of your company’s social media accounts. Instead, you are able to choose which posts you would like the re-post or share on your own profiles. This can also be a great way to track how your employees are feeling about work. If they are sharing fun content and positive experiences, you can be sure that they are enjoying working with you. If, on the other hand, they’re sharing negative experiences, you can catch issues as they happen and resolve them.
With over 500 million monthly active users, this is a great platform to reach out to tons of potential new employees! Using Instagram, you can showcase what life is like at your company. Instagram has introduced more ways to share content, including a 60 second video limit and a new feature called Stories, which lets you upload content for 24 hours.
With a 60 second video, you can share things like employee profiles or quick clips of quirky office traditions. The new Stories features gives you the freedom to upload more casual content, because after 24 hours, this disappears! When you create Stories on Instagram, you can also create quick doodles on images and videos that you share. This means that you can include more fun and casual clips without having to stress too much about whether they fit into.
Employee Blog Posts
While social media posts are quick, fun, and easy to consume, blog posts can be a great way to get a deeper look into the days of your employees. By asking your team to write about their own experiences, you can let them feel like they are making a big contribution. By reading through different perspectives, prospective applicants can get a better sense of the work environment as a whole.
Blog posts can also be used to help walk job seekers through what your recruitment process looks like. When these job seekers have this knowledge and have a better idea of what they can expect when applying for a position at your company, this can encourage them to apply!
Using employee-generated content saves you time creating content yourself, engages your employees, and helps to reassure potential applicants that what they’re seeing and hearing is genuine. With social media becoming a bigger and bigger part of our world, incorporating marketing practices into your social recruiting can help you connect with potential new employees.