Social Recruiting

The Right Candidates: Get 'Em, Hire 'Em, Keep 'Em!

November 13

It's easy to forget what recruiting is really about. We get caught up in all of the glamorous stuff, like effective strategies, talent pipelines, and outdoing competitors with better branding. Are all of these things important? Heck yes! But they are not THE goal, they are tools towards the goal. The goal is hiring the right candidate. Not a rock star, not top talent, and not superman! The right candidate is the candidate that fits with your team, your company, and the position on offer. This week's links are all about finding those candidates, the ones that actually exist in real life. They may look more like Clark than Superman, but do you really want a candidate who spends an unnerving amount of time hiding in telephone booth……Read More

Clark Kent VS Superman, Who's the Better Candidate?

November 11

It’s popular to be Type-A.Bragging over how full your schedule is, constantly checking your phone for updates, and running around half-dazed, chugging coffee, means you are you are working hard and getting stuff done.Even when there just isn’t that much that needs doing, we fill those times to the brim with ‘busy work’, still chugging coffee like there’s no tomorrow, running around frantically like mice in one of those spinny-wheel things that I don’t know the name of.This type of behavior is actually detrimental to productivity. And yet we demand it of candidates every single day.In job posts, employers describe their ideal candidate as constantly working, proficient every aspect of their field, and as perfectionists who w……Read More

Three Essentials of Social Recruiting for Diversity

November 4

What every job applicant wants to hear:“You, my friend, are a mutant — and I have a need of mutants — desperate need!”– Dr. XavierOur feature article last week explored the benefits and pitfalls of social media when it comes to inclusivity and diversity in the workplace.So, now you know that using social media for recruiting, especially when you are targeting specific demographics, is a game of balance. While social media, and most notably Facebook Ads, offer a way to direct job postings at very specific groups of people, inclusivity requires that, during the hiring process, no one is discriminated against based on gender, race, religion, or superpower preference.You may be targeting the 22 year-old tech-savvy millennial ……Read More

Diversity versus Inclusivity in Social Recruiting

October 28

I think social media is great for recruiting. Duh!.. and apparently I also think the 90s are back.I blog for a Facebook recruiting app, so of course I think social media is great for recruiting. I also think that all of you should integrate at least some social networks into your recruiting strategy. Social recruiting is effective, social recruiting is industry standard, and social recruiting is sexy… if you’re into that sort of thing.What social recruiting is not, is free from all of the strings and regulations of old school hiring methods. You may be able to target candidates based on specific demographics via Facebook Ads, but you also have to be aware of the possible backlash that this kind of targeting may have.Mishandling your social recruiti……Read More

Don't Let Twitter Take Over Your Life!

October 21

Social media can eat your time. One minute you’re rolling up to your desk, coffee in hand, tummy full of eggy muggin, and the next you’ve got five-o’clock shadow and an angry tummy demanding dinner, or a chocolate bar. Usually a chocolate bar. All because you decided to check the company Instagram.Instagram led to YouTube, and then you had to tweet all of the hilarious cat company culture videos you found, and post a bunch of the links from your Twitter feed onto your Facebook Page… and then you realized that all of your co-workers had gone home, and the janitor was giving you the evil eye.Not optimal.Don’t get me wrong, I spend a lot of time on various social networks for work, but nowhere near as much ti……Read More

A Millennial's Take on What Millennials Want from Employers

October 6

I always wanted to be part of Gen X. It just sounds super cool, and punk rock, and so much better than my generation: Gen Y.The term Gen Y makes us all sound like pretentious hipster-philosophy students, who drink $5 made-to-order, single-origin, pour-over coffees. Granted, all of this is bang-on, but it still sounds pretty terrible. The alternative term, “millennials”, doesn’t appeal either, but that has more to do with my inability to spell it correctly (darn you double N!)Dislike of the terminology aside, I am pretty excited about it being my generation’s time in the (recruiting) sun. Millenials (darn!) are entering the workforce en masse, and employers will have to revamp their recruitment strategies in order to snag these hip, y……Read More

Recruiting in the Cloud: Making Your Application Process Mobile

October 4

Is your recruiting strategy missing out on one of the most important demographics? Odds are, the answer is yes. Over 60% of job seekers are using mobile devices to look for work. That means that over half of your potential candidates will be trying to apply for your job openings via mobile. But, in our most recent survey, we found that only 1 in 20 career sites were mobile-optimized, even though quite a few of them thought that their employer sites could accommodate mobile applicants. So what's the big deal? Won't these candidates simply apply later from their computers? Well, actually, no they won't! In fact, 40% of your potential hires will abandon the application process entirely if it is not mobile-friendly. And ……Read More

Recruiting 101: Link Love Learning

September 4

Although it’s probably a terrible idea to date our blog content this way, I just can’t help myself…September is here; it’s time to go back to school. Recruiting School that is! (So cheesy, yet so satisfying.)This week’s Link Love will get you educated, and you won’t even need to sign up for an online course, or community college, or play beer pong!From recruiting millennials, to not horribly offending your potential hires, each of these articles is a wealth of information for employers and recruiters alike.Let the learning begin!Millennials 101Millennials are the new black, and not because they are trendy, but because they now make up a large percentage of job seekers. So, it’s important to know exactly how Gen Y feels about soci……Read More

Does Facebook Recruiting Actually Work?

September 2

Do employers actually reach candidates through Facebook, and, if so, what are the numbers?I know you’ve all been waiting for the last two weeks, with bated breath, for the answer to this question! Sorry that I made you wait so long, but our interview with Jessica Slusar about Earls’ Facebook recruiting strategy was so awesome, we just couldn’t wait to publish it. I would also like to say, that the stats and advice we shared in that interview do a pretty good job of showing just how effective Facebook recruiting is.Yes, Employers do actually convert candidates with Facebook recruiting.Read our interview with Jessica about Earls’ super-successful Facebook recruiting campaign, or head on over to the Leaders West Blog to c……Read More

Facebook Recruiting and Employer Branding with Earls Restaurant

August 26

I remember going to Earls restaurant when I was a kid — it was awesome. Back then, there were two huge, brightly colored parrots perched astride the entrance, and a train that circled around overhead while you ate your burger.It’s still an awesome restaurant, but it’s nothing like the one I visited as a kid.Not only does the award-winning restaurant chain now have 60 plus locations across the US and Canada, but Earls has gone through a major branding pivot that has taken the restaurant from brightly colored parrots to exposed brick gorgeous.Their re-brand is one of the best I’ve ever seen, and they didn’t just stop at their marketing, menu, and interior design.Earls has embraced social recruiting wholeheartedly, with a w……Read More

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