Social Recruiting

Better Communication for Social Recruiting

July 8

I communicate for a living. I am communicating with you right now. And now. And now!But still, every single time I visit my doctor for a check-up, all of my communication skills go right out the window. I can barely manage to convey my age, let alone what ails me.I have always had the gift of the gab. It's what I credit for the success of my previous career in sales. I can pretty much talk to anyone about anything. Unless, of course, that person is wearing a white coat and a stethoscope.This is most likely due to the fact that doctors have always made me nervous. No matter how kind their eyes, or soft their bedside manner, I fear their authority and tongue depressors as much now as I did when I was a kid.So, whenever I ha……Read More

How to Schedule your Job Posts for Effective Social Recruiting

July 1

Timing really is important.This is especially true when it comes to social media. In fact, other than open-heart surgery, I can think of no other instance in which timing is so crucial. Well, maybe Olympic track and field, or high speed car chases, or…Moving on.It’s not just the content of your post that determines how many views, shares, or likes that it gets. The timing matters too. Frequency, day of the week and time of day all play an important role in determining who sees the content you share. The same is true of your job posts.Your job posts are more effective if they are seen by more people. So, determining when your audience is most likely to be online and posting in that time-frame is a great way to improve your so……Read More

The Time to Get Social is Wednesday at 2:30 EST

June 24

What were you doing at 5 a.m. yesterday morning?Hopefully you were either in bed, fast asleep, or at a really, really amazing party.Hopefully you were not like me, and totally unable to sleep, hyped up on caffeine, surfing Instagram all night long. The worst.And all because I decided to schedule a coffee date/meeting for after dinner. Caffeine after three is never good for me (although it apparently makes me a better poet!), and neither is neglecting timing when it comes to your social media content.Scheduling is a key part of social strategy. Understanding what days of the week, what time/times of day, and how frequently to post content is fundamental to your success.It’s also a rather simple formula to master. Which is ……Read More

Why Your Social Recruiting Must Go Mobile

June 17

We’ve been talking a lot about staying relevant on the blog lately.Because, when it comes to social recruiting, staying up to date on all the latest trends in media and technology is crucial to being successful.Right now nothing is more relevant than mobile.Last year alone saw the use of mobile increase by 103%. More than 2 out of 3 Facebook users log on via mobile, and even more importantly, about 1 in 6 users use Facebook from mobile exclusively.And not only are people using mobile more often, they are using it specifically to hunt for work. According to a recent article on Mashable, 77% of job seekers surveyed were using mobile for this purpose. This is not only because of the increased use of smart phones and tab……Read More

Facebook Recruiting Best Practices in Practice

June 10

What better way to learn than by studying other successful people?I've learned everything I know by imitating comic book characters and Jamie Oliver. Hence my fantastic salad making abilities and wicked crime fighting skills.When it comes to learning new tricks, examples go a long, long way.We're always paying attention to companies who are super at social recruiting because it's the best way to take your Facebook recruiting practices to the next level.Unlike cooking and rescuing redheaded reporters from danger, Facebook recruiting is still relatively new. But luckily there are still lots of innovative early adopters to learn from.We put together some examples of specific best practices employed by family-run business G……Read More

Writing Effective Job Posts - Advice From My Favorite HR Experts

May 20

This past week, I found myself smack-dab in the middle of the most intense HR/social recruiting conference in the history of the world.I’m calling it Parental HR SmackDown 2013 (#psmack2013)Yup, my parents flew all the way out to Holland, stayed with us in our tiny loft apartment, and (very kindly) answered all of my questions about recruiting. They also ate a lot of cheese, walked the canals, and enjoyed Belgian beers... but back to the recruiting.Why would I choose to devote any of this precious family-time to talking shop? Well, you can only say so much about canals and cheese before you need to shake things up. And, even more importantly, my parents have over 60 years of HR experience combined. They are ce……Read More

Freshen up Your Facebook Recruiting, Branding and Get More Sleep

May 14

It's spring. Finally!Time for barbecuing in the park, colorful tulips and fresh-starts.A fresh-start can mean a lot of things, from finally throwing away the moldy pesto that's been hanging out in the back of your fridge, to starting a new job, to the beginning of True Blood season 4!But for those of us interested in social recruiting, a fresh-start means rethinking social media strategy, freshening up our Facebook employer branding, and True Blood season 4! I mean it, there's a lot to be learned about branding and HR from those vampires. You try branding a group best know for their pasty skin, scary fangs, and thirst for blood. Not easy!Well, here are a few links to help you keep your employer brand fresh and your social recruiti……Read More

How to win candidates and influence talent

May 6

Unless you are Ryan Gosling, being charming is hard work. You have to brush your hair, make the right amount of eye contact, and refrain from telling terrible jokes, even if someone sets you up for a killer pun. Tricky stuff!Things get even trickier when networking online. Sure, you can skip the hair brushing and eye contact, but you still have to engage people. And without the assistance of intonation, facial expressions, and firm handshakes, this can be difficult to say the least. Without these physical signs of congeniality, it’s easy to become a bit robotic with our online interactions.Since Facebook recruiting is all about engaging potential candidates via the internet, what is an employer to do when trying to build a Faceboo……Read More

Facebook Talent Communities 101

April 29

Today is the most important holiday in my new home, Utrecht. In fact, it's the most important day in all of the Netherlands. It's Queen's Day, or Koninginnendag in Dutch. To an outsider, Queen's Day sounds like any other boring statutory holiday. Well, at least to this Canadian it did. But, here in Utrecht, it is anything but. The Dutch are completely, utterly, head-over-heels in love with their queen. The royal colour orange is featured in every window display. Dutch men wear orange pants, Dutch women wear orange dresses, and Dutch kids wear orange everything! Orange flags hang like canopies over the parks, there's a party on every block, a flea market on every street, and people everywhere sharing bright orange pas……Read More

Back to the Future: Practical Tips on Using Big Data to Recruit

April 8

Last Monday we covered what Big Data is. No, it is not Starfleet Lieutenant Commander Data’s rapping name. Almost as cool, it is an abundance of information that can be leveraged by employers to improve their social recruiting. We also delved into how Big Data can be used to find candidates. How it can be a boon for talent-mining and help recruiters to separate the cream of the crop from a myriad of less creamy resumes. That sounds a bit gross, let’s move on.The hiring process involves more than just getting candidates interested in your jobs. It is also about finding candidates who fit with your company culture, who will be a positive addition to your team, and who will be productive in their roles.Finding the right ca……Read More

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