Social Recruiting

Millennial Candidates: We Work Hard, We Do What We're Told, We Love Emojis

February 24

Hero millennials-candidates-we-work-hard-we-do-what-were-told-we-love-emojis

Hello, my name is Samara Parker, and I am a millennial. My generation is entering the workforce en masse; we are basically taking over your office, your break room, and your life. For this, I am sorry. I am sorry for all the #selfies we post, our love of skinny jeans, and our obsession with Portland, Oregon. But I am not sorry for how my generation is pushing recruiting into the 21st century. It's about time! Gen Y is forcing recruiting to adopt social media strategies, optimize for mobile, and focus on employer branding. We're like that cute girl you want to date who motivates you to go to the gym, buy new shoes, and brush your teeth after eating garlicky food. What makes us so hot? Well...Millennials are motivated by chall……Read More

Passive Candidates are Extra Mobile

February 17

You are all super savvy about hiring trends, of course you are… you read this blog! So, you all know that mobile is very important when it comes to social recruiting. What you may not know, is that the importance of having a mobile hiring strategy is even greater when it comes to recruiting passive candidates.Passive candidates choose mobile over desktop, when looking for work, even more frequently than their active counterparts.This probably has something to do with the fact that they are currently employed, and can’t exactly spend their days researching job posts on their company computers! In fact, many of the candidates you’re looking for don’t have any access to a computer while at their job. Retail workers, for ……Read More

Are Passive Candidates the Unicorns of Recruiting?

February 3

Oh, the ever-elusive passive candidate! Part of what makes them so desirable is that elusiveness, the fun of the chase, the challenge... Uhhh wait a minute. Those are actually all of the things that make recruiters prefer to target active job seekers, and ignore the whopping 79% of potential candidates who are not actively engaged the job hunt (Undercover Recruiter). Those candidates may be currently employed, and more difficult to source, but they are still potential hires. Maybe not all 79% of them, I'll admit that's a bit of an overstatement, but not as much as you might think! According to Jobvite at least 61% of those passive candidates are open to, even hopeful for, a change of employer. Considering that statistic, y……Read More

Don't Fear Social!

January 27

Social recruiting is still just in its infancy, despite having been around for almost a decade. But this isn't really all that surprising. Human beings have a pretty well understood fear of adopting new technologies. When the printing press was invented, concerned biologists urged monarchs to restrict its use, fearing dangerous, and harmful information overload caused by too much reading! Doctors warned against trains, as they were convinced the break-neck speeds (15 miles per hour) of this new mode of transport would cause asphyxia induced deaths. Heck, I am still afraid Google class will lead to a world full of cyborgs that only interact online and only eat Soylent! And yet, employers are slowly but surely adopting soc……Read More

Facebook Recruiting vs Print Ads

January 20

We recently had a fantastic comment on our post about making Facebook work for small business. In it, our reader asked just how targeted Facebook really is, whether Facebook recruiting is effective without an existing audience, and, in summary, whether or not Facebook recruiting is any different from placing an ad in a local newspaper. That last question is what really got my attention, and not in the way you might think. Using social media to recruit is different from using non-social media in very obvious ways. But, what I think we do not talk about enough, in the field of social recruiting, are the similarities between using networks like Facebook to promote job openings, and using the career section of your local pape……Read More

Creating a Culture of Retention for 2014

January 13

Retention is one of the biggest buzzwords for 2014. With a forecasted economic upturn comes expectations of job creation, and with expected job creation comes the swooshing sound of disgruntled employees everywhere dusting off their resumes. Hence, a reinvigorated focus on retention by HR pros and employers. Another big buzzword this year is culture. It was also a big buzzword for 2013... And 2012. Let's face it, love it or hate it, corporate culture is an integral part of doing business in this social media-dominant world! Personally, I love that companies are putting culture first and letting the culture they create drive their business. I also love what company culture can do for retention. The culture you promote……Read More

Give Your Social Recruiting a Fresh Start

January 6

This is officially our first blog post of the New Year (Link Loves don't count!). Very exciting. Everyone loves New Years — it's a time of renewal, a chance to wipe the slate clean and start fresh.It is also, obviously, the time for New Year's resolutions. And I don't know about you, but I shudder at the thought. The gym is totally packed with new people, Starbucks is less packed (as those people resolved to improve their budgeting and are brewing their java at home), and bloggers are vowing to post everyday. There are joggers everywhere!But only about 10% of us will follow through on our resolutions. My gym will be empty again by March, the siren call of caramel macchiatos will win out, and, hopefully, those bloggers will re……Read More

12 Days of Recruiting

December 16

If you're not changing, then you're probably dead. That’s morbid, yes, true nonetheless!To keep your recruiting going strong you’ll need to grow and innovate. I'm not saying that you have to make your HR team bigger, add more networks to your social strategy, or overhaul your branding, but you must be consistently growing your reach in order to connect with new candidates.We all know the perils of trying to get too big too fast, and this is why small innovations are one of the best ways to keep adding to your talent pool.What follows are 12 days of simple steps that you can implement to keep your social recruiting alive and well.Day 1Re-evaluate your job descriptionsJob descriptions are the most important part of yo……Read More

Social Recruiting Strategies for the Off-Season

November 25

Being busy has become a badge of honor. We complain / brag about waking up at 5 A.M. to head into the office, where we will be greeted by stacks on stacks on stacks of work that we have to tackle before the day is through. We buzz around, clutching giant-sized coffees, and constantly checking our smart phones for updates to our already overloaded schedules.Being busy is a way of life. So much so, that we’re often unsure of how to handle it when life slows down.Often, we just fill any downtime we may get with busy-work, and continue on our stressed-out way. But what if I told you there was a better, less stressed-out way?!Well, for those of us whose lives are focused around recruiting, these lull times can be ext……Read More

Job Posts You Can Learn From

November 20

You’re savvy. You search the internet for recruiting tips, you read this blog. Let’s face it — when it comes to social recruiting, you’re ahead of most employers already!But, being as awesome as you are, I’m sure you’re always striving to be just a little bit more awesome with your recruiting. Writing better job posts is a great way to do that.As with any endeavor, learning by example is one of the best ways to improve your job post writing skills! Researching what fantastic recruiters do, when constructing job posts for their own clients, is an awesome way to pick up some new job post writing hacks.Check out these links for some great ideas you can use yourself:“Want to spend three months coding and learning in New York ……Read More

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