Facebook Recruiting

Mobile, Metrics and Social Recruiting

November 26
Hero mobile-metrics-and-social-recruiting
In case you hadn’t noticed, everyone and their seven-year-old has a smart phone. Adoption rates continue to soar, and as they do, more and more people are using their phones to manage online networks. Last year, there were more smart phones sold than PCs and recently Facebook revealed that over 50% of their users are primarily logging on with mobile. Social recruiters cannot ignore the importance of mobile, nor can we. That’s why Jobcast is constantly working to improve mobile functionality for our app.Many of our clients ask us for advice on how to improve their social recruiting — a huge part of why our blog exists. Since Jobcast has some pretty unique features that can help social recruiters dominate mobile, s……Read More

Make Your Job Post Viral

November 19
Hero make-your-job-post-viral
When exactly did “viral” become a positive word? It still makes me think of the flu! But, in the world of social media, everyone wants their creations to go viral.  That’s why how-tos about creating viral videos, memes, blog posts and tweets are so very popular. That is why I am blogging about viral job postings; It’s to please the masses… Otherwise I would be blogging about teacup kittens and the latest James Bond flic (It was pretty awesome by the way. The kimodo scene!).How do you make a job posting viral? HOW?!?! Well, first things first, you need to use the internet. No, not just for streaming Dexter and perfecting your Gangnam Style dance — not that those things aren’t important. You need to be on the internet cr……Read More

Facebook Sponsored Stories: Better Than Waffles?!?

November 12
Hero facebook-sponsored-stories-better-than-waffles
Sponsored Stories are all the rage. But what are they?“Sponsored stories are messages coming from friends about them engaging with your Page, app or event that a business, organization or individual has paid to highlight so there’s a better chance people see them.”Weird fact about me and Facebook. Their sponsored stories have no effect on me. None at all. Nada.This has nothing to do with their effectiveness. Seriously. Click through rate (CTR) percentages for sponsored stories are crazy high.Nor their relevance to my life. I’m sure the stories popping up on my feed are well-tailored to my demographic (Mashables told me so). Data from Spruce Media shows that with sponsored stories, Facebook has been more succes……Read More

Facebook Ads and You

November 5
Hero facebook-ads-and-you
There is a lot of controversy over the effectiveness of Facebook ads for small business. Most of this controversy seems to be about its lack of effectiveness for hard sales, which is a problem, but only if we’re approaching Facebook as we would Amazon.com. Soooo… Let’s not and say we did, okay?Instead, let’s continue to view Facebook as a place to grow brand awareness, increase talent pools and nurture brand loyalty. Let’s see it as a place to create community, be social… as a social networking site. We know that Facebook ads do a great job of targeting specific demographics, increasing visibility and fostering relationships over time.If we look at Facebook ads as a way to accomplish these tasks, then there really isn’t m……Read More

Take that Facebook. Job Boards still on top!

October 8
Hero take-that-facebook-job-boards-still-on-top
Job Boards are alive and well, despite the flurry of predictions last year that they were soon to be ousted by social media (I'm looking at you Forbes!). The role of social media is definitely on the rise, but Job Boards are still going steady. This is especially true for niche and local Job Boards, as their specificity makes them quick and easy for employers and job seekers alike. According to a 2012 survey, Job Boards still account for 20% of hires. This is second only to referrals which, like diamonds, are forever. Job Boards are still one of the first places that job seekers (even those much coveted 24 - 34 year-olds) turn when on the hunt. As much as we love Facebook recruiting, we also make Job Boards a priority. We've even fo……Read More

Facebook, it's where the talent is

September 17
Hero facebook-its-where-the-talent-is
Facebook is a social media behemoth. With its user base at over 900 million, it’s a pretty sure bet that the talent you seek is on Facebook. In fact, its quite likely that Facebook is where they spend most of their time when online. Facebook is a hugely effective resource for both active and passive recruitment. Not convinced? I’ll try harder! Facebook is all about interaction. Or, a Like is worth a thousand viewsIt’s not without reason that companies are trending towards directing consumers to their Facebook pages rather than their official websites. A Like on Facebook ensures interaction, as the user will receive notifications when you make updates, and is then prompted to share and comment on your new post. This kind of ……Read More

Six easy ways to increase traffic & likes on your Facebook Career Page

June 22
Jobcast Careers
Getting traffic to your newly created Facebook Career Page can be a little overwhelming in the beginning. It's important to keep in mind that building your company's talent community will take time to gain traction. By making a commitment to promoting your Facebook Career Page, you'll soon have a thriving community with users who are passionate about working for your company. So, you've got your career listings streaming onto your page and you've started sharing great content about your employer brand. What's next?Try these six ideas to increase traffic & likes1. Turn on the"Include Jobs in Search Engines" feature in your Jobcast account center to get free traffic from job search engines such as Indeed, SimplyHi……Read More

Fully Branded Facebook Career Pages

June 12
Hero facebook-career-pages
Many of our clients have expressed how important it is for their branding to show consistent design and messaging on all of their social platforms. We couldn’t agree more!To help build your brand presence, we’ve added some great new features that give you complete control over customizing your Facebook Career Page.When you upgrade to a Premium subscription, you will unlock these additional features:Brandable color schemeCustom banner placementEmbeddable YouTube videosWelcome messagingBrandable color scheme Customize your Facebook Career Page’s colors to match your company’s brand.Custom banner placement & embeddable YouTubeAdd a banner to your Facebook Career Page to build your emp……Read More

Don’t Ask for Likes, Make Your Business Page Likeable

March 6
Jobcast Careers
Do you want your Facebook page to feel less like a collection of sales pitches and more like an engaging online community for possible employees? Obtaining new followers isn’t easy but the more likable your page is, the easier it will be to obtain followers who genuinely want to be a part of your online presence. Give new fans, visitors and potential candidates good reasons to want to “like” your page with these easy‐to‐follow tips:Design & FunctionalityVisually appealing Facebook pages make a big statement! Add photos and videos to your page which best represent your brand. You may only have a few seconds to catch the eye of a potential or current follower with your post and this small trick can make a big differen……Read More