Samara Parker

Finally Over the Hump: The End of HR & Tech’s 7-Year Itch

October 13

The relationship between the Human Resources department and technology has always been pretty rocky. From HR’s frustratingly slow adoption of tech to clunky, verging on totally unusable applicant tracking systems, the couple has long standing history of getting on each others nerves. Jobcast’s founders, Johnny Oshika and Ryan St. Germaine have been working in the field of human resources/recruitment technology for about 14 years now, so they’ve seen it all. Their first company, BCjobs.ca, began as a simple online job-board focused on connecting British Columbia’s jobseekers with employers. Not exactly revolutionary... except back then it actually was! When BCjobs.ca started they were met with disbelief an……Read More

Learning from Taylor Swift, Avoiding Useless Meetings, and Parties!

October 8

Jobcast Link Love!Have you read this fantastic article from Sprout Social yet?In it, Anna Washenko explains what your business can learn from Taylor Swift to make your live-streaming events a success…Do you use live-streaming as a part of your recruitment process?Let us know in the comments below!On to the rest of our links:HR and Recruiting“30 percent of job seekers said they would rather go on a blind date than fill out an online job application!” – Click to TweetLear more about how your application process could be costing you big time, over at recruiter.com!Are you ready for the hiring surge? According to John Zappe, recruiting is about to get a whole lot more competitive.Why making wellness and health a part……Read More

9 Browser Extensions for Social Recruiters

October 6

I love browser extensions because they are like shortcut keys that you do not have to memorize, and because without them my workload would double… And I would have to reset my company email account password every Monday!HR has a lot on their plate, especially now that hiring has gone social. From writing the perfect Job ad, to creating highly engaging visual images, to choosing effective hashtags for hiring top talent (we recommend #hiring), successful social recruiting is hard work.Thankfully, there are awesome browser extensions that can help you manage all of these tasks and more.Here are our favorite extensions for social recruiting, plus three more that we think no internet using human should live withou……Read More

Visual Content Creation Tools

October 1

Effective social recruiting is about more than just posting jobs on Twitter.If all you share is job ads, unless the name of your company is Apple, then you won’t attract a lot of followers.Developing a diverse content strategy is an essential part of building your online employer brand.That strategy must include image-based content, because it is the most effective kind of content for encouraging engagement.According to content marketing pros, like the Buffer team:“Tweets with images receive 150 percent more retweets.” – Click to TweetSo, to help you grow your employer brand…Here are 5 tools to help you create visual content:ReciteRecite is a simple tool that allows you to turn quotes into images that you can then shar……Read More

7 Best Practices for Employee Referral Programs

September 29

Referrals are the number one source of quality hires. They significantly improve time to hire, and referred candidates consistently outperform candidates hired through other channels.Here are seven best practices for creating a referral program that works:Build a Solid InfrastructureYour referral program needs a solid structure to build upon.“By launching an effective ERP, Vistaprint increased referrals from 19 percent to 42 percent of its total hires in one year.” Source: Wall Street Journal MarketWatchBefore you start asking employees to go out and spread the word about your jobs, you must have a plan.Assess your recruitment needs to help you set goals.Make sure that you understand your team, so that you can tailor t……Read More

From Social Recruiting Stats to Unicorns: Our Most Read Content

September 24

Do you share articles that you have not actually read?According to a recent article on the Verge by Adrianne Jeffries, most of as are doing this on a regular basis.The article quotes Toney Haile, CEO of traffic tracking company Chartbeat, as saying: “WE’VE FOUND EFFECTIVELY NO CORRELATION BETWEEN SOCIAL SHARES AND PEOPLE ACTUALLY READING.”Crazy, huh?This week I had planned on doing a round-up of our most shared articles of 2014, but upon reading Jeffries’ post, I’ve changed my mind.Instead, I present to you…The most read Jobcast blog posts of 2014 (so far):10 – 26 Social Recruiting Stats and Facts.9 – Three Recruiting Trends To Watch: And how to implement them.8 – How to Choose the Y……Read More

Employee Referral Programs Are so Effective That Even the Bad Ones Work!

September 22

What is an employee referral program?For a simple definition of an employee referral program, I turned to BusinessDictionary.com.Here’s what they had to offer:“Recruitment method in which the current employees are encouraged and rewarded for introducing suitable recruits from among the people they know.”All right, blog post done. That was an easy one…If I left off this blog post here, the chances of it being successful (educational and shareable) are slim to none.Yes, technically it answers the question: “What is an Employee Referral System?”, but it is far too basic, and adds nothing to the dialogue that would inspire or help you, or anybody else.Unfortunately, many employee referral programs are built in a similar fas……Read More

Companies Making Social Recruiting & Employer Branding Fun!

September 17

Social recruiting, and employer branding have become mainstream.Finally!Most companies now use multiple social networks to share their job openings, engage with candidates, and grow their employer brand.Sadly, what most companies still fail to do is embrace the element of fun that makes these social networks so popular.Thankfully, there are some daring employers out there, willing to try new, quirky, and occasionally just plain weird social recruiting strategies.Here are a few good examples:HubspotNot only is the Hubspot blog a wealth of fantastic information, the company knows how to have fun with their social recruiting.Take their “Inbound Gangnam Style” video for example:(Video not available)Taco BellTaco Be……Read More

The Perfect Combination for Recruiting Passive Candidates

September 15

Passive candidates are as elusive as they are desirable, a recruiters golden fleece! Why are passive candidates so desirable? Well, other than the fact that poaching a top performer away from your competition is a major win in the “war for talent”... Passive candidates are more driven and 17% less likely to need skills development than active candidates. - Click to Tweet This is according to research by LinkedIn that points to passive candidates as a better source for quality talent overall. Passive candidates also make up the vast majority of the labor force! 60% of job seekers are considered to be passive candidates. - Click to TweetWhen asked by LinkedIn to describe their current job search status, here’s how fully-empl……Read More

Where to Find Good Data

September 10

Statistics and data points are a double-edged sword.On one hand, they are necessary for measuring success, effective decision making, and convincing whoever is in charge to sign off on your projects.On the other hand, they are often misleading, difficult to interpret, and hard to track down.When hiring, employers, HR, and recruiters must look at the relevant statistics in order to make decisions about what their strategy should entail. Thankfully, they can also draw on personal experience and their gut instincts to assess how the available data is used.But, when it comes to social recruiting, you may not have a lot of practical knowledge to draw from. And your gut may have a tendency to fall victim to the hype machine… ……Read More

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Samara Parker

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