Samara Parker

Freshen up Your Facebook Recruiting, Branding and Get More Sleep

May 14

It's spring. Finally!Time for barbecuing in the park, colorful tulips and fresh-starts.A fresh-start can mean a lot of things, from finally throwing away the moldy pesto that's been hanging out in the back of your fridge, to starting a new job, to the beginning of True Blood season 4!But for those of us interested in social recruiting, a fresh-start means rethinking social media strategy, freshening up our Facebook employer branding, and True Blood season 4! I mean it, there's a lot to be learned about branding and HR from those vampires. You try branding a group best know for their pasty skin, scary fangs, and thirst for blood. Not easy!Well, here are a few links to help you keep your employer brand fresh and your social recruiti……Read More

Spring Clean Your Facebook Employer Brand

May 13

Happy belated Mother's Day! Moms are pretty great. They teach you things, give great hugs, and keep the human species from going extinct. And moms spend way too much time tidying up toys, diapers and sneakers randomly dumped around the house by their oblivious offspring. That's probably why spring is not just about Mother's Day brunch, but also about serious cleaning. And sadly, now that we are all grown up, we have to stay tidy all on our own. But, if you're looking for a way to do some serious spring-cleaning without touching a mop, pail, or toilet, then look no further. Your social networks can always use a little sprucing up, so follow our handy guide to spring-cleaning your employer branding on Facebook……Read More

Snoopify Your Social Recruiting

May 8

Everyone can use a little more awesome in their lives.Last week we wrote about great ways to improve your Facebook Talent Community by being more like Ryan Gosling, who is basically the epitome of awesome.This week, we’ll share some links to our favorite Ryan Gosling memes!Just kidding — that would be silly for a recruiting-themed blog to do. Instead, we’re going to share the link to this incredible new app that allows you to “Snoopify” pictures of yourself! I mean, really the only thing that could make your LinkedIn profile better is if you were wearing a rasta hat, giant gold chain, and dope shades. Obviously!Oh, and here are some other links that will make your social recruiting more awesome. They are just icing — ……Read More

How to win candidates and influence talent

May 6

Unless you are Ryan Gosling, being charming is hard work. You have to brush your hair, make the right amount of eye contact, and refrain from telling terrible jokes, even if someone sets you up for a killer pun. Tricky stuff!Things get even trickier when networking online. Sure, you can skip the hair brushing and eye contact, but you still have to engage people. And without the assistance of intonation, facial expressions, and firm handshakes, this can be difficult to say the least. Without these physical signs of congeniality, it’s easy to become a bit robotic with our online interactions.Since Facebook recruiting is all about engaging potential candidates via the internet, what is an employer to do when trying to build a Faceboo……Read More

The Perfect Facebook Post

May 2

Oh that age old question: What makes a perfect Facebook post?! Alright, so it’s not exactly an age-old question, but it’s certainly a good one. Making your Facebook page engaging is a top priority for social recruiting. That’s why we spend so much time on this blog writing about Facebook best practices, but words can only help so much. Which is why sometimes you simply need to consult an Infographic. This picture’s definitely worth a thousand words: Blueprint For The Perfect Facebook Post (an Infographic from Salesforce blog)…Read More

Learn Like a Boss

April 30

I am a university-educated North American in my late twenties.So I love and value three things over anything else:My iPadHip coffee shopsInstagramI also spend an inordinate amount of time taking photos of my coffee with said iPad to post on Instagram. Don’t judge me — choosing a filter that makes my image look cool-for-school is how I justify my arts “education”!Okay, now before this turns into a gen-Y bashing session, let’s talk about something us gen-Yers love that is actually super useful. Some might even say makes the world a better place.Podcasts.If you are not yet on the podcast train, get on now! There’s no better way to get a free education. Seriously, you can get a free education. Check out iTunes University.……Read More

Facebook Talent Communities 101

April 29

Today is the most important holiday in my new home, Utrecht. In fact, it's the most important day in all of the Netherlands. It's Queen's Day, or Koninginnendag in Dutch. To an outsider, Queen's Day sounds like any other boring statutory holiday. Well, at least to this Canadian it did. But, here in Utrecht, it is anything but. The Dutch are completely, utterly, head-over-heels in love with their queen. The royal colour orange is featured in every window display. Dutch men wear orange pants, Dutch women wear orange dresses, and Dutch kids wear orange everything! Orange flags hang like canopies over the parks, there's a party on every block, a flea market on every street, and people everywhere sharing bright orange pas……Read More

Breakin' The Law! But it's in the name of better social recruiting, so it's cool.

April 24

There are lots and lots and lots of rules. In recruiting, in HR, in social media. In life. Although we like to say that rules are meant to be broken, for the most part, they're not. The rules are there to keep us safe from speeding cars, bad grammar, and to prevent us from alienating those around us. In general, the rules are there to keep us from becoming unpopular, well-spoken, and out of the hospital, but they do occasionally warrant a little stretching. Maybe even the occasional breaking... And sometimes, it turns out, those rules are just plain wrong and it's time to re-examine why they became rules to begin with! This week's links have a little something for the goody two-shoes, for the rebels, and also for those of us that f……Read More

Your Facebook Community Is Calling

April 22

Let’s talk about community.No, not the show. Although that would be a lot of fun.Instead, we’re going to talk about your Facebook community. It will be just as engaging, I promise. Well… maybe not as engaging as that infamous chicken finger episode, but I’ll try my best!Last week we learned about online tribes. We learned what they are, how they work, and what they can teach us about running our own online communities.This week we’re going to focus more specifically on Facebook communities.Your employer brand and Facebook recruiting efforts are dependent on this thing called reach. In order for candidates to apply for your jobs, your job posts need to reach those candidates. Your employer brand grows when i……Read More

Facebook Recruiting, Employer Branding and Resume Death.

April 17

The new Superman trailer is out and it’s dominating my news feed. The “Man of Steel” is taking up valuable real-estate that ought to be devoted to stories about the latest social media trends, Facebook Recruiting, and cat pictures. Doesn’t Mashable.com know that Superman is the most boring of the heroes, and that I have a very important Link Love to write!?!Apparently not.Superman is my least favorite hero. He is just too … well … super. It’s too unbelievable. Unlike a tortured man, who decides to dress up like a bat and get into epic battles with overly-smiley green-haired fellows. Now that’s realism!Okay, so maybe believability isn’t the best reason not to like Superman. But really, you’ve got to admit he’s just not the m……Read More

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