Samara Parker

The New Face of Recruiting

December 25

What: ————————————- Facebook. The New Face of Recruiting.Recruiting has changed… but trust us, it’s for the better. Facebook is the number one choice in today’s market for good reason.80% of all internet users prefer to connect with brands over Facebook than any other social platform [[http://istrategylabs.com/2012/12/infographic-huffpos-100-fascinating-social-media-statistics-2012/]]584 million daily active users [[http://www.recruitingblogs.com/profiles/blogs/40-amazing-social-media-statistics-every-recruiter-should-know]]More job seekers are looking for work on Facebook than LinkedIn http://mashable.com/2012/10/09/jobs-facebook-linkedin-twitter/43% of recruiters who use social recruiting saw a……Read More

How to Create a Social Recruiting Report

September 28

So ...You’ve rolled out your social recruiting strategy and have begun to see results… You’re sharing job posts, promoting your company employer brand and engaging with candidates.What now?It’s time to let everybody else know about all of the great work that you’ve been doing! Creating a social recruiting report is the most effective way to communicate your progress.Instead of just telling your boss what you’ve been up to why not show them?With a social recruiting report you can use visuals to communicate ideas more clearly, charts and graphs to show your progress over time, and statistics as concrete proof of the progress that you’ve made.Here’s how you can make your own social recruiting report.Decide what t……Read More

How to Create a Social Recruiting Marketing Plan

September 21

69% of job seekers would not take a job at a company with a poor employer brand. (Source)Millennials value a workplace culture-fit more than any generation before them. And, every year, more candidates turn to social media to assess potential employers and to look for work. Companies cannot reach today’s candidates without creating a strong, visible employer brand, engaging job seekers on social media, and selling the heck out of their culture.In short, companies need to start marketing themselves to potential hires if they want to win the war for talent.The key to marketing is connecting with your audience. To do this with job seekers, you will need to engage them on a personal level, at the right time, and with the ……Read More

Social Recruiting Should be Multi-Channel

June 22

Did you know that 93% of marketers are using social media? And the same goes (give or take one percentage point) for recruiter, which makes sense, considering that social media has proven to be an effective tool for both hiring and marketing.However, of the huge percentage of companies using social media, many focus their attention on a single network and either exclude or neglect the rest.If this sounds like you, then you may want to rethink your strategy!Here’s why using multiple social networks is better than one.1) You’ll Reach More of Your AudienceWhile Facebook may be the most popular social network out there, Twitter and LinkedIn are also very popular with job seekers. Chances are, many of the candidate……Read More

Make the Images You Share on Social Media Stand Out

June 8

Do the images that you share on social media stand out?Are they unique, bold… effective?Creating and sharing clever image-based content can engage your audience on a personal level because people have a stronger emotional response when they are shown instead of told. The more job seekers relate to you and your company, the more likely they are to want to work for your company. In this article you’ll learn 4 ways to connect with job seekers using social media images.#1: Share Your Knowledge With Infographics The human brain processes visual content 60,000 times more quickly than text, which is probably why we love infographics so much. Infographics allow you to communicate large chunks of information i……Read More

11 Content Ideas for Social Recruiting

June 1

Effective social recruiting looks a lot like content marketing.An interesting mix of content is what prompts people to follow, Like, and share on social networks. Whether you’re using social to sell sneakers, timeshares, or the latest job opening at your company, follows, Likes, and shares are what will get you the sale.Companies need to create engaging, targeted content that markets their jobs and employer brand to candidates to accompany their job ads.The best mix for social recruiting is to post 4 other types of content for every one job posted.Coming up with different kinds content is one of the toughest aspects of social recruiting… Or social media marketing of any kind.If you don’t have a Nike sized budget, or a team ……Read More

How to Make Visual Content if You're Not a Visual Brand

May 12

When researching how to help our users boost engagement for their social recruiting, the most obvious answer was more visual content. It’s been shown that content which includes images or video gets more engagement on Facebook, Twitter, and LinkedIn.So, you’re interested in making your social recruiting visual, how do you go about it. “Social recruiting isn’t an Instagram-ready field, like interior design or fashion!”, you lament.“How can we best create visual content for social recruitment?”“How can we make sure that every job post, or piece of employer brand content, that we share is visually-optimized?”These are great questions. I like your gusto. Let me help.Here are some of the best practices that we’ve dug out ……Read More

How to Bring Your Recruiting Into the 21st Century

May 5

Jobcast finally got a makeover.It took a lot longer than we would have like, as these things always do, but the end result is a social recruitment platform ready for 2016.When was the last time your HR department got a makeover? In the last five years, the labour market has done a 180, going from an employer’s paradise to one that is candidate-driven. Millennials have taken over the workforce and HR Tech is actually user-friendly (well, friendlier at least!)Candidates are starting their job search on Google, watching YouTube videos as a favorite way to learn about potential employers, then using their smartphones to share and apply for jobs.Your HR department can’t afford to look like it did 10 years ago!Here are 5 ways th……Read More

Happy Labor Day and the Future of Work

September 7

Labor Day means two things to North Americans: a day off and the end of summer. Oh, and it’s also a day set aside to pay tribute to working women and men, hence the name labor day. A tradition started by labour unions in New York back in 1892 with a parade, Labor Day is now a national holiday in both Canada and the United States.We celebrate the holiday with barbecues, sparklers, and blog posts.Blog posts like this one!In honour of Labor Day, here are my favourite articles and podcasts about the future of work.Three Scenarios For The Future Of Work - Jacob Morgan @jacobmIn this article/infographic Jacob explains the concept PWC researchers created around three potential worlds of work we could inhabit i……Read More

Don't Neglect This Powerful Facebook Feature

August 31

Pinning Facebook Posts is an incredibly useful aspect of Facebook your profile.Along with the basics like your profile picture, cover image and customized tabs, pinned Posts offer an awesome opportunity for branding.Pinned Facebook Posts live at the very top of your Page’s Timeline and, as such, they are the first piece of content visitors to your Page encounter… If you’re actually using them!Unfortunately, pinned Posts are often overlooked. Many of the Jobcast users I speak with don’t even know that the feature exists.Pinning Facebook posts will help you get more ROI and better reach for your most important content. The results you’ll see will depend on what you want to measure, but there’s no doubt: pinning tweet……Read More

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Samara Parker

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