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How to Bring Your Recruiting Into the 21st Century

Posted by Samara Parker
May 5th, 2016

Jobcast finally got a makeover.

It took a lot longer than we would have like, as these things always do, but the end result is a social recruitment platform ready for 2016.

When was the last time your HR department got a makeover?

In the last five years, the labour market has done a 180, going from an employer’s paradise to one that is candidate-driven. Millennials have taken over the workforce and HR Tech is actually user-friendly (well, friendlier at least!)

Candidates are starting their job search on Google, watching YouTube videos as a favorite way to learn about potential employers, then using their smartphones to share and apply for jobs.

Your HR department can’t afford to look like it did 10 years ago!

Here are 5 ways that you can bring your recruiting into the 21st century.

Focus on Social Media Collaboration

Social media collaboration is critical because:

  • Social recruiting must involve the company as a whole.

  • It helps break down the walls between marketing and HR.

  • It keeps your brand message unified and on target.

HR needs to take ownership of social media and employer brand, but to do this they must focus on collaborating with marketing to create a consistent message.

By appointing a social recruiting lead who can bridge the gap between HR and marketing, you’ll facilitate dialogue and progress.

Take Charge of Your Talent Analytics

Everyone is always talking about the power of data, but very few actually mine and use the data available to them.

Big Data is great for determining your target audience, deciding how best to reach them, and running large surveys about employee performance, turnover rates, and skills development.

For this kind of data, which is very valuable, you may want to consider hiring a data analyst.

But don’t forget about the small data!

You can track a smaller group of your best performers using a simple Excel spreadsheet or Google Doc and then use that data to help inform your recruiting.

Try putting together a survey with the goal of learning more about what attracted these employees to your company, what social networks they use, and what makes them ss good at what they do.

Then USE the data!

Let the information that you uncover dictate where you look for new employees, how your job descriptions are written, and which aspects of your company culture you choose to highlight.

Start analyzing the data, act on your findings, and start seeing real results.

Make Your Application Process Mobile

Here’s why:

  • 72% of active candidates say they have viewed a company career site on their mobile device.

  • 30% of mobile users abandon sites after 6-10 seconds if they are not mobile-friendly.

  • For 27% of millennial candidates, a career site is not considered ‘mobile-friendly’ unless they can complete the entire application process on their phone.

Can job seekers apply for your jobs via mobile? Can they easily navigate your career site on their tablet? Can they share your career site with a friend from their phone?

If the answer to any of these questions is no, then you need to reassess your mobile recruitment strategy.

Make Your Recruiting Pretty

Job seekers are way more likely to engage with and share your job posts with their peers if they include a nice image.

So, please make photos and pictures an integral part of your recruiting.

There are so many tools available to you:

  • Pablo by Buffer

    allows you to create a simple shareable image in 30 seconds.

  • Canva

    is great for making more detailed images and playing with text designs.

  • Job cards by Jobcast automatically attach stunning images to your social media job postings.

Your career site, and the application process in general, should also be visually appealing, as job seekers will judge your company based on its cover!

So pay attention to the look and feel of your website and ensure that design plays a deciding role in which recruitment software you choose to use.

Stop Wasting Your Precious Time

Sharing a job post to multiple social networks manually takes more than just the click of a button.

You have to format the job post for each different network, set up the posts to share on each of these networks, add images to each post, and then share them at different times throughout the day depending on that network’s optimal share-time.

If you want to reach your audience on Facebook, Twitter, and LinkedIn, then this process can take up to three hours per job. So, 10 jobs per month could cost you up to 30 man hours.

Automating this process with Jobcast takes no time. Really.

Okay, not really, it does take about 10 minutes to set up.  

But after the initial setup, you’re done.

We’ve brought Jobcast into the 21st century, mostly in response to our fantastic users and their suggestions. I hope that the suggestions in this article will help you do the same.