Ryan St. Germaine

June 27
Blog how-zappos-got-social-media-right

I recently shared my thoughts on Zappos corporate culture and how it can help both business development and recruitment. A success story, pre, during and post recession, Zappos was acquired by Amazon in 2009 for a reported 1.2 billion USD. In 2010 the company received over 38,000 applications for employment and in 2011, expect to hire 2,000 employees. Evidently they’re doing something right! Zappos credits much of its success from its loyalty and relationship marketing strategy as well as its corporate culture. They believe that happiness at work equates happiness at home and a focus on customer service results in repeat business. As such, the company does not have a social media policy. CEO Tony Hsieh just wants staff to “Be real and use [their] best judgment”. As such, employees are allowed to access their social media accounts at work as long as the customer comes first. Zappos therefore encourages employees to include company information and opinions on their Facebook, Twitter and personal blogs in addition to their LinkedIn profile. The company even has a Twitter aggregate (http://twitter.zappos.com) of all employee twitter feeds. This serves as an excellent word-of-mouth platform for marketing as well as recruitment. As Zappos’ culture embraces both a personal and professional outlook, Facebook is a perfect medium to attract potential employees. Their corporate Facebook page is far from corporate as it includes posts highlighting their company culture, photos from employee events, their merchandise catalog and of course, a list of their current job vacancies. If you’re trying to promote your brand as a great place to work, what better way to do so that combining your marketing efforts with recruitment? After all, customers can make great employees. Zappos’ recruitment strategy is to provide a ‘wow’ service to every candidate and this is partly achieved by thinking of every employee as a mini recruiter. The combined social networks are extensive and the company’s aim is to make an authentic connection with everyone they interact with. They believe in achieving one-on-one relationships through this medium and not just ‘building a network’. They also encourage staff to post videos and links about the company. Not only does this promote the corporate and employer brand, it also serves as a great team building and connecting piece. As the company grows, it allows employees to stay in touch. Social media for recruitment is the new reality and the numbers speak for themselves. While only 9% of Zappos’ employee applications come from referrals (including employees’ personal social media promotion), 29% of those individuals get hired. This also doesn’t account for the ‘halo effect’, where someone might first see reference to Zappos through individuals’ social media, but subsequently conducts additional research and applies through the website. By having an increased presence on blogs, chat, RSS, social networks, message boards, podcasts and video/photosharing, Zappos has integrated its corporate and employer brand, resulting in increased candidate flow and incomparable corporate culture. After all, any company who can get 38,000 applications in a single year must be doing something right!

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June 8
Jobcast Careers

After operating as Syndicruit.com for the past few months, we came to the realization that the name wasn't a good fit. The response we got to our name varied from "Syndi what???" to, "Is that an oil company?" So, for the past two months we've been working on a new name for Syndicruit that better reflects where we're going as a company. After much deliberation our brilliant designer Leif Parker hit on what we think is a winner, Jobcast.net!

Why Jobcast?

Many of you know us for our Facebook job app that we launched a few months ago. What you may not know is that this is just the beginning of what we plan to offer. In the very near future, we will be launching a platform for broadcasting jobs to many other social sites, classified sites and job boards. Hence the name Jobcast.net!

So, stay tuned for the official launch of our new web application coming this summer.

Our first release will include a job micro-site for employers and the ability to broadcast jobs to:

  • Social Networks: Twitter, Facebook and Linkedin

  • Job Sites: Indeed.com and Simplyhired.com

With micro-sites, employers will be able to:

  • Customize a career page with their company logo and branding

  • Create their own branded sub-domain on our system

  • Publish and manage their jobs from an admin panel

To get the latest information on our upcoming launch, subscribe to our RSS feed or follow us on Twitter. Thanks for your support over the past few months. We're confident that the best is yet to come!

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May 17

Last Friday (on May 13th), the 1000th job was published using our Facebook Job App! We ‘re really excited by the amazing growth that we’ve experienced since launching our App in February of this year and we’d like to thank you (our customers) for this growth. You early adopters have provided us with great feedback that has proved invaluable! As we add more features and reveal new services, we’re happy to have you all on-board as our valued partners!

We’ve got many things planned over the next several months to improve the recruitment experience on the web by leveraging social media so stay tuned for more updates soon. We can’t wait to share with you!

In the meanwhile, thank you all for helping us hit the first of many milestones to come and for your feedback along the way! If you’d like to share your thoughts with us, feel free to review us on our Facebook Page or leave us a comment below.

Thank you!

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November 7

Thanks for stopping by! Our job app is a great way to attract candidates directly from your Facebook fan page. It's free, easy-to-use and creates buzz for your company on Facebook! Install the app in 5 simple steps:

1. Go to our app install page here - http://www.facebook.com/syndicruit

2. Click on the "Install the app to your Facebook page" button

3. Click the down arrow on the drop down box labeled "Add this application to" and choose which page you'd like to add the job app to.

Note: If you only have one fan page, skip this step and go on to step four.

4. Click on the button labeled "Add Syndicruit Job Application"

5. After step four, you'll be taken to your fan page. You'll notice a "Jobs" tab in your top navigation - click it. On the jobs tab page, you'll see two options - "Create New Job" and "Manage Jobs. With these two sections, you can post, manage, archive and edit all of your available job openings on Facebook!

Need a little more help setting up your jobs tab?

Feel free to get in touch with us anytime by visiting our contact page!

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