Social Recruiting

How to Manage Your Twitter Recruiting in 20 Minutes a Day

August 10

Most companies do not have dedicated social recruiting teams.These companies rely on HR, recruiters, or even just a socially savvy employee to manage their employer brand and run their social media hiring strategy.This is no easy task, especially when you still need to manage all of the responsibilities of your primary job description.If you are one of these ambitious employees, then you can’t afford to spend hours each day on social recruiting. You have other stuff to do!In this post, we’ll look at how, with the right set up and plan, you can manage your company’s Twitter recruiting in 20 minutes per day.Set UpBefore you get started with your daily Twitter recruitment campaign, it’s important to get a solid foundation in p……Read More

6 Reasons Video Rules for Recruiting

August 3

Every individual in marketing today recognizes the importance of video. They know that video is the most effective medium for selling a product via social media. When it comes to marketing your jobs to top talent, video is just as effective. Recruitment videos can increase applications by a third and they are 12 times more likely to be shared on social media than text only job posts. But many companies are still ignoring this powerful hiring tool. Use these six ideas to jumpstart your video recruitment.1. Highlight your employer brand. Explain your company’s core values, give candidates a virtual tour of your facilities, and introduce job seekers to their potential coworkers. Strong talent brand leads to 2.5x more applicant……Read More

6 Misconceptions About Social Recruiting

July 27

Even though social recruiting has been with us for a while now and has been embraced by most recruiters, the strategies best practices still confusing to many professionals out there.And, thanks to a general lack of firsthand experience with social networks, misconceptions about social recruitment abound!Here are 6 common misconceptions about social recruiting – debunked and explained to help you avoid making mistakes that can hurt your talent brand.1. Social recruiting is freeYes, the platforms might be available to you for free, but the time, people, and other resources required for developing an efficient process of social recruiting are definitely not free!Even if it’s your internal workforce that’s taking care of your s……Read More

How To Analyze Your Competitor's Social Recruiting Strategy

July 13

As the war for talent heats up, an increasing number of companies are turning to social recruiting. This means more competition for social recruiters everywhere. More competition for you! Do you know what your competitors are Tweeting? If not, then it’s time to find out! Your rivals are a prime source of information. Inspecting your competitors on social media helps you better understand your industry and gives you valuable insight into the behavior and interests of the audiences that you are targeting. Their most popular content can inform your future content and their failures can steer you clear of social media disaster. In this article, you’ll learn how to analyze your competitor's social media strategy to ensure t……Read More

Woo Your Candidate: Content Marketing Advice from the Pros!

June 24

It’s always a bit of a struggle trying to figure out what you, our readers, want to read. Facebook tips, social recruiting news, stats… There are so many different topics that fit with our demographic (you!) But just because the topic fits, doesn’t mean that you’re actually interested in it. Statistically speaking you should be extremely interested in articles about recruiting for diversity and talent analytics. According to our view counts, those statistics are wrong! You are, however, extremely interested in content creation. Our recent article, 11 Content Ideas for Social Recruiting, is one of our most popular to date. Which leads me to believe that you would like to learn more about how to improve your content marketing to ca……Read More

5 Success Factors for Social Recruiting

June 22

If you’re like the majority of HR professionals and recruiters that we meet, then you’ve recently taken on the task of social recruiting.In today’s candidate-driven market, more companies than ever have turned to social in order to broaden their candidate attraction strategy.Learning how to effectively and consistently attract qualified candidates via social media is the contemporary HR struggle.And the struggle is real!If you, like so many of the people that reach out to us, are struggling to make social recruiting work then these tips are for you.5 Key Success Factors for Attracting Candidates on Social MediaThese are the best practices that we see contribute most to our clients’ achieving their social recruiting goals time and ……Read More

Jobcast on Techvibes: Transforming Recruitment With Social

June 1

Jobcast is one of the top three companies nominated for BCTIA’s Most Promising Startup award.We are very excited about this nomination and the perks that come along with it!One such perk was the recent article about Jobcast featured on Techvibes, Canada’s leading technology news site, events calendar, and job board.In the article author Jonathan Woods highlights some of the key benefits of social recruiting and Jobcast. He also interviewed Jobcast’s CEO, Ryan St. Germaine about why he thinks social is the future of recruitment.Here’s a snippet from Jonathan’s post:Jobcast Transforms Recruitment in Age of Social“Social is the new major channel for career success and talent recruitment.Jobcast, a Facebook Recru……Read More

Mobile Recruiting on Facebook with Jobcast

May 27

Working with Facebook is both a blessing and a curse. You probably feel the same way as you try to navigate Facebook recruiting! You love the volume of job seekers that Facebook gives you access to, the ability to share job postings and recruiting videos, and the opportunity to highlight your brand. If you’re anything like me, you hate the constantly shifting rules, disappearing features, and declining organic reach! One specific thing that all Jobcast users and Facebook app developers struggle with is that Facebook hides third party apps from their mobile users. Our clients and other companies with Facebook Career Sites find this extremely frustrating as it makes it difficult for them to advertise their Facebook Career Si……Read More

What 1,355 Millennial Candidates Want in a Job

May 18

Over the next the next decade Baby Boomers will leave the work force en mass.62% of Fortune 100 companies believe that this will lead to a skilled labour shortage that will negatively effect their organization.Companies need to start planning ahead and gearing their human resources department, recruitment, and retention efforts towards qualified millennial candidates if they want to avoid the negative effects of this “Baby Boomer Brain Drain.”Gen Y’s employment patterns contrast significantly with those of the generations before them. They are more likely to job hop than Boomers and have very different expectations of their employer.Software Advice recently conducted a survey that studied a sample drawn from t……Read More

5 Ways to Grow Your Facebook Reach

May 11

At Jobcast we have a pretty good Facebook following for a b2b business of our size.According to Facebook’s Pages to Watch feature, only 1 out of our 6 main competitors’ Pages has more Likes than ours. Even though this competitor is winning the war for Page likes, when it comes to engagement our Page outranks them by about 20%.But, of course, we would still like to see our Page grow and reach more potential users.I think it’s safe to assume that you want the same for your company’s Facebook Page, especially if you are using Facebook for social recruiting.More Page Likes and better engagement means reaching and connecting with more job seekers!The problem with this is that Facebook’s organic reach has been……Read More

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Social Recruiting

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