Woo Your Candidate: Content Marketing Advice from the Pros!
It’s always a bit of a struggle trying to figure out what you, our readers, want to read.
Facebook tips, social recruiting news, stats… There are so many different topics that fit with our demographic (you!)
But just because the topic fits, doesn’t mean that you’re actually interested in it.
Statistically speaking you should be extremely interested in articles about recruiting for diversity and talent analytics.
According to our view counts, those statistics are wrong!
You are, however, extremely interested in content creation.
Our recent article, 11 Content Ideas for Social Recruiting, is one of our most popular to date.
Which leads me to believe that you would like to learn more about how to improve your content marketing to candidates.
This is a lovely coincidence because I am always trying to improve my content marketing skills.
We’re in it together!
This week’s Link Love features 5 articles that will help us all improve our content creation skills.
- By Isla McKetta @islaisreading
This is a #longread that is definitely worth the time investment.
Isla explains the process of brainstorming new content ideas, suggests helpful tools for the process, and then teaches you how to differentiate the right ideas from the wrong.
She also covers audience profiling, competitor analysis, and what makes content valuable.
Isla is a content marketing boss!
- By Kelly Vo @kevowriting
These tips are so simple that they verge on cheats!
I’m especially fond of step #4, “find a great quote,” because it really is one of the simplest ways to create engaging content.
People love quotes! (You can quote me on that.)
Kelly’s steps will get you sharing like a pro in no time.
- By Michael Patterson
The title of this article is somewhat misleading.
Michael does not just suggest places where you can find content, he also provides you with tons of resources for creating your own.
Including a tip that he calls Surprise and Delight.
- Pamela Vaughan @pamelump
“Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy.”
How’s that for an intriguing opener?!
In her article Pamela explains a content marketing strategy that she calls Historical Optimization, and how it revolutionized the content marketing at Hubspot.
- By Scott Ayres @scottayres
Talk about click bait!
The title may ridiculous, but the tips are sound.
Scott’s advice ranges from the super basic, “make use of hashtags,” to the wonderfully informative, “Page Post Targeting (PPT) is a new service from Facebook that allows you to handpick your audience, allowing you to deliver a clear message to a smaller group.”
That’s all for this week.
Enjoy the links, and stay social!