Social Recruiting

Five Ways Big Companies Use Social Media in Recruiting

May 19

Surefire tips for upgrading your recruitment style.With social media use in the professional world having become standard, many companies are using it as a valuable recruiting tool. Platforms like Facebook, Twitter, and LinkedIn offer employers a pool of prospective employees that they may fail to reach through traditional, often passive, methods.One survey from 2014 suggests that a whopping 93% of employers are or are planning to recruit employees via social media platforms. What does this figure mean for us? It means that there is a treasure trove of anecdotal data with regard to what social media recruiting strategies work, which brands have enjoyed the most recruiting success, and what methods garner the most ……Read More

How to Bring Your Recruiting Into the 21st Century

May 5

Jobcast finally got a makeover.It took a lot longer than we would have like, as these things always do, but the end result is a social recruitment platform ready for 2016.When was the last time your HR department got a makeover? In the last five years, the labour market has done a 180, going from an employer’s paradise to one that is candidate-driven. Millennials have taken over the workforce and HR Tech is actually user-friendly (well, friendlier at least!)Candidates are starting their job search on Google, watching YouTube videos as a favorite way to learn about potential employers, then using their smartphones to share and apply for jobs.Your HR department can’t afford to look like it did 10 years ago!Here are 5 ways th……Read More

How to Turn Your Employees Into Brand Ambassadors on Social Media

April 28

In today’s world, consumers are bombarded with marketing messages on a daily basis. From old-fashioned print advertising, to television, radio, mobile, and online advertising, the average person has become accustomed to the bite-sized sales pitches companies are putting out there, and most of them have learnt to tune them out. While you still need to market in the traditional ways for those consumers who are actively seeking your product or services, building a brand story and focusing on word-of-mouth advertising will help your business stand out from the pack.In order to achieve word-of-mouth advertising, businesses need to earn it by living up to your brand’s promise and always giving your customers excellent ……Read More

5 Recruiting Metrics You Should Definitely Pay Attention To

April 21

The majority of recruiting needs can easily be met via social media or similar online avenues. As far as recruitment methods go, social media campaigns are indispensable – as long as you’re implementing them correctly. When starting a recruiting campaign, it’s highly beneficial to develop an efficient strategy and keep a close eye on key recruiting metrics. Doing so will allow you to monitor engagement from the get-go. It can be hard to come in late and try to figure out how effective your recruiting methods have been. Understanding beforehand what you need to look for and realising all the adjustments you may need to make along the way will create the perfect recruiting funnel, maximising your potential and deliverin……Read More

Harness the Power of Passive Candidates on Social Media

September 27

Enter: the perfect job candidate. Responds promptly to your freshly minted job posting. Skills, qualifications and work experience all seem relevant and perfectly tailored to the job description. Personality meshes perfectly with your precise company culture. Presentation is immaculate. Motivated and eager to do whatever is needed of them. Let us give this candidate the benefit of the doubt, and for a moment, imagine that they are actually a real person (haha). Out of the stack of people who applied for your awesome position, only this candidate shone like a priceless gem. This candidate made the conscious effort to seek you out. This candidate, for whatever motivation, wants to work for you. Hiring this candidate, ho……Read More

Active Listening in Social Media

September 20

Active listening is a communication technique in which the listener demonstrates to the speaker that they have been heard. Though it is often considered a more traditional concept of business communication, the technique is equally effective when applied to communication on social media channels. Here’s a quick summary of the four key components of ‘traditional’ active listening: (Source)Acknowledgement: using verbal and nonverbal gestures that demonstrate the listener’s attentiveness. Perception from the customer is heavily influenced by the attentiveness of the listener – make them feel valued!Clarification: summarizing and paraphrasing what the speaker has said. It is important for there to be a correct mutual ……Read More

7 Reasons Why Your Social Recruiting Strategy Isn't Working

September 14

Social recruiting has been with us for almost a decade (that’s right, some recruiters still remember the days of MySpace), but many hiring managers still have absolutely no clue about incorporating social media into their recruiting strategy. If your social recruiting efforts haven’t brought forth any tangible benefits, you might be doing something wrong.Here are 7 reasons why your social recruiting strategy might not be working for you.1. You build your strategy on a wrong vision of social recruitingSocial recruiting is simple and inexpensive, right?Wrong. While social platforms are freely available, social recruiting is hardly free in itself.Consider the time, people, resources, and their associated costs when developing a formal s……Read More

Happy Labor Day and the Future of Work

September 7

Labor Day means two things to North Americans: a day off and the end of summer. Oh, and it’s also a day set aside to pay tribute to working women and men, hence the name labor day. A tradition started by labour unions in New York back in 1892 with a parade, Labor Day is now a national holiday in both Canada and the United States.We celebrate the holiday with barbecues, sparklers, and blog posts.Blog posts like this one!In honour of Labor Day, here are my favourite articles and podcasts about the future of work.Three Scenarios For The Future Of Work - Jacob Morgan @jacobmIn this article/infographic Jacob explains the concept PWC researchers created around three potential worlds of work we could inhabit i……Read More

5 Ways to Improve Engagement With Social Media Content

August 24

Engagement is a term that gets thrown around a lot. Especially in the world of social media marketing.Engagement refers to the ways in which people respond to your social media presence and content.Do they like your Facebook posts? Do they retweet your tweets? Do they share, comment, follow, unfollow, click, or otherwise interact with your social media efforts?!If the answer to these questions is no, then try these simple content ideas to boost your social media engagement and get better results for your online brand.Here are 7 ways to create social media content that starts a conversation.#1 Get PersonalPeople want to connect with other people. They do not want to interact with bots that are pushing out stiff, f……Read More

Why Companies Need to Tell a Story With Facebook Recruiting

August 17

Recruiting on Facebook is about so much more than just posting jobs or Glassdoor scores.This is great content, but how it fits into your Facebook recruiting narrative is equally as important.An effective social recruiting strategy tells a good story.Your Page banner, your content, how you word your job posts, and even the order in which you share all create a digital narrative.In marketing, there are two ways of thinking about these digital narratives that are proven to work well on Facebook: Funnel-based storytelling and prime-and-remind storytelling.Funnel-based storytelling is about using a series of messages to walk potential consumers (candidates) towards the end goal that you have for them (converting them into appli……Read More

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