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5 Ways to Improve Engagement With Social Media Content

Posted by Samara Parker
August 24th, 2015

Engagement is a term that gets thrown around a lot. Especially in the world of social media marketing.

Engagement refers to the ways in which people respond to your social media presence and content.

Do they like your Facebook posts? Do they retweet your tweets? Do they share, comment, follow, unfollow, click, or otherwise interact with your social media efforts?!

If the answer to these questions is no, then try these simple content ideas to boost your social media engagement and get better results for your online brand.

Here are 7 ways to create social media content that starts a conversation.

#1 Get Personal

People want to connect with other people. They do not want to interact with bots that are pushing out stiff, formulaic content.

The more your social media presence resonates with your audience on a personal level, the more likely they are to engage with your posts.

Don’t be afraid to share some personal insights or to show people what it’s like behind the scenes at your company.

For example, I am about to become a mom, so reading social media posts about the difficulties of being a working parent by bloggers like Jessica Miller-Merrell.

You don’t have to share everything, but do try to share things that will help relate to you as a person.

#2 Ask Your Audience for Help

People love to give advice. It makes us feel good to help and when our advice is followed, it makes us proud.

Ask your audience to help you make a decision or give you insight into a particular topic.

This gives your community a chance to be heard and to feel like their opinion matters.

You can ask them to help you choose blog topics or what apps they recommend for a particular project.

Asking for advice is one of the easiest ways to get your audience talking!

#3 Have Fun

The main reason that I check my personal Facebook account throughout the day is to see something lighthearted and silly.

Yes, I’ve used social to look for work, promote myself, and most recently to find a new home, but what keeps me checking back is the fun stuff!

A great example for social recruiting is to share pics of silly antics that staff get up to with a fun caption about your company’s culture.

Making your audience laugh is a surefire way to get them more engaged with your brand.

#4 Say it With Pictures

Images and video are proven to boost engagement.

Photos get more engagement on Facebook than any other kind of content and videos are shared 12x more than text and link posts combined.

With tools like Pablo by Buffer, making your content more visual is also one of the easiest ways to get your audience to interact more.

#5 Inspirational Quotes

Inspirational quotes get a lot of love.

My Instagram feed is full of beautiful images with text overlays telling me how to live my life better.

Personally, I’m not a huge fan. I rarely double tap an inspirational quote unless it is extremely cheeky or enters me in a contest to win cute yoga gear.

The rest of the world LOVES inspirational posts.

The formula for creating them is as follows:

  • Think about what your audience aspires to.

  • Find a quote in line with their goals.

  • Find a gorgeous and inspirational image on

    Unsplash or Pixabay.

  • Layer the text over the image using Photoshop or a tool like


  • Share your inspirational post with a nice caption and some hashtags like #motivation or #inspiration

  • Sit back and watch the “Likes” roll in!

All of the types of content shared in this article can be used alongside the more strictly business related content that you’re posting.

You don’t want all of your content to be staff party pics or inspirational quotes, but you do want to create a nice balance of fun and serious content in order to encourage more interactions from your audience.