Employer Branding

5 Essential Social Media Management Apps

May 26

Recently I've been working with several new Jobcasters on their social media branding. This has got me thinking a lot about just how difficult it can be to get started with social. There's just so much information out there, so many different "Must Use" social platforms, "Best Practices", and gigantic lists of "Essential Apps" that you "Can't live without!" It's terrifying. One of my favorite blogs, BufferBlog.com, recently put out a list of the 61 best social media tools for small business. This is awesome... For me, and community managers like me.... But I would never send something like this to a client who has just begun the process of building their organization's employer brand! To be honest, Buffer's list left even me feeling ……Read More

What Sherlock Holmes can Teach us About Content Marketing Strategy

March 18

You can call it what you want: content marketing, journalism, or just plain writing, but having useful resources for your audience is a pretty big deal (even in recruitment). You savvy readers out there know that having content can help guide those of us not yet ready to buy in making the big decision down the road. Creating killer content can be puzzling. By honing in on your inner “Sherlock Holmes” power of deduction, you can see what the rest of us don’t see. If you can do that, your content can become some pretty powerful stuff. Who knows? It can even lead to your readers advocating for your brand… and that’s what we all want, right?Be an Expert Audience Detective As the great detective once said, “My name is ……Read More

How to Create Employee Profiles to Grow Your Employer Brand

December 2

Happy employees are an employer brand’s best friend.According to LinkedIn and TNS enthusiastic and engaged employees are potentially a company’s greatest asset when it comes to branding.Sadly for us, and by us I mean you and employers everywhere, it can be pretty tough to get employees engaged with your social media efforts. There are lots of ways to encourage your team to engage, but unless you are Lululemon, and have a staff made up of selfie posting, fitness obsessed, Instagram loving young people, getting your employees to create and share content for your brand can be a hard sell.I have a solution!Create that content for them.At Jobcast our head honchos are pretty darn cool. Johnny could bike across ……Read More

Share Your Employer Brand Story with Facebook

September 9

Facebook is a brilliant tool for marketing, as many companies have already learned. This is why more and more big brands, like Coca-Cola and American Express, have been diverting significant amounts of their marketing budgets into Facebook marketing. And their results have been fantastic. What makes Facebook the number one choice for these brands, and why does it work so well? Facebook does what 140 character Tweets simply can’t: it allows brands to tell stories. Stories like the ones that Dove shares on their Facebook Page. From their Real Beauty Sketches campaign, to their recent wedding-themed posts, Dove is giving their customers what they want by crafting interesting, often heartwarming, stories, that ……Read More

Facebook Recruiting and Employer Branding with Earls Restaurant

August 26

I remember going to Earls restaurant when I was a kid — it was awesome. Back then, there were two huge, brightly colored parrots perched astride the entrance, and a train that circled around overhead while you ate your burger.It’s still an awesome restaurant, but it’s nothing like the one I visited as a kid.Not only does the award-winning restaurant chain now have 60 plus locations across the US and Canada, but Earls has gone through a major branding pivot that has taken the restaurant from brightly colored parrots to exposed brick gorgeous.Their re-brand is one of the best I’ve ever seen, and they didn’t just stop at their marketing, menu, and interior design.Earls has embraced social recruiting wholeheartedly, with a w……Read More

Spring Clean Your Facebook Employer Brand

May 13

Happy belated Mother's Day! Moms are pretty great. They teach you things, give great hugs, and keep the human species from going extinct. And moms spend way too much time tidying up toys, diapers and sneakers randomly dumped around the house by their oblivious offspring. That's probably why spring is not just about Mother's Day brunch, but also about serious cleaning. And sadly, now that we are all grown up, we have to stay tidy all on our own. But, if you're looking for a way to do some serious spring-cleaning without touching a mop, pail, or toilet, then look no further. Your social networks can always use a little sprucing up, so follow our handy guide to spring-cleaning your employer branding on Facebook……Read More

Making Your Online Community Tribal

April 15

So, what do you think of when I say the word 'tribe'? Personally, my mind goes to a very dark place. First to hasty tattoos, then to Survivor, then to cast members of Survivor, covered in tribal tattoos, trying desperately to get more screen-time — by exposing their tattoos. A very dark place indeed. Hopefully you are far more mature than I am, and your first thoughts were, "Oh, tribes! Like communities, right?" Right! More specifically, we're going to discuss tribes in regards to online communities. Waaaay back in March, a bunch of research came out about the emergence of "Twitter Tribes". Basically, they're tightly-knit communities, forming on the social network, who shared specific interests and language. Language bei……Read More

Why and How Family-Run Business Gordon Food Service Got Social With Their Recruiting

February 25

The past few weeks we've been focusing a lot on taking the plunge into social recruiting. We've shared tips on how to get started, done a link love devoted to the subject, and now we're bringing you an interview with a client of ours who has done an amazing job of using social recruiting: Gordon Food Service.Dave Wiltjer was kind enough to answer some of our questions about how and why Gordon Food Service uses social to recruit.Jobcast: Gordon Food Service is obviously quite savvy when it comes to social media. What does the term social recruiting mean to you?Dave: When we discuss social recruiting, we are talking about using social tools that will help with us in attracting and sourcing passive candidates. We ……Read More

Better Personal Branding in 3 Easy Steps

December 17

Personal Branding. It's a buzzword, and people love to hate buzzwords. .. but, just because it's a buzzword doesn't mean it's not worth learning about. Most of the bloggers dissing it already have pretty solid personal brands themselves. Sure, they'll tell you that they're just being their authentic-selves, but isn't that just another way of saying they're being true to their personal brands? Not all of us are that comfortable being our authentic-selves on the interwebs. We need a little push, a plan — a brand strategy! — to keep us on track, and help us face our social networking demons. Curse you LinkedIn! Yup, LinkedIn terrifies me. It's the digital equivalent of resume-updating-phobia. Have I accomplished enough in my life? ……Read More

Improving Your Personal Brand, An Action Plan!

December 10

I spend a lot of time working on my GPP. GPP, for those with a life outside the gym, means general physical preparedness. To me, it means the ability to protect friends and family if (when) the Zombie apocalypse happens. To those who haven't watched Resident Evil as many times as me, it means developing the physical abilities necessary to succeed at whatever tasks life may throw your way. Be it rescuing cats from trees, lifting heavy grocery bags or escaping freaky Zombie dogs, great GPP is the best tool in your belt. That's why I do pull-ups; honestly, the fear of zombies nipping at my ankles is about the only thing that could motivate me enough to do such a thing! Great social recruiters have something in common th……Read More

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