Employer Branding

5 Ways To Empower Your Employees on Social Media

October 4

It can be difficult to involve your employees in your social media endeavors. Employees may not feel comfortable with social media, or may be reluctant to connect their personal social profiles to their work. Both are completely understandable reasons and you should always be respectful of your employee's comfort. However, there is no better brand ambassador than your employees. Nobody knows your company better than those who have worked there every day. Nobody can better represent your company culture than those who contribute to its very identity. For these reasons, you need to persuade and inspire your employees to participate in your company's social channels. Here are five ways you can empower……Read More

6 Reasons Video Rules for Recruiting

August 3

Every individual in marketing today recognizes the importance of video. They know that video is the most effective medium for selling a product via social media. When it comes to marketing your jobs to top talent, video is just as effective. Recruitment videos can increase applications by a third and they are 12 times more likely to be shared on social media than text only job posts. But many companies are still ignoring this powerful hiring tool. Use these six ideas to jumpstart your video recruitment.1. Highlight your employer brand. Explain your company’s core values, give candidates a virtual tour of your facilities, and introduce job seekers to their potential coworkers. Strong talent brand leads to 2.5x more applicant……Read More

How Your Employer Brand Can Harm Your Talent Acquisition

July 20

Passive candidates make up three-quarters of global candidates making them an essential part of all recruitment strategies.Unfortunately for HR, these candidates are not checking job boards.But they are reading blogs, Tweeting, and checking their Facebook. And that is how these candidates find you.This is why HR pros believe that recruitment will become more and more like marketing in the coming years.And why “75% of global Talent Acquisition leaders say talent brand has a significant impact on their ability to hire great talent”. (Source)An enticing, prominent employer brand is the key to attracting top talent.On the other hand, an unappealing employer brand with send top talent running for the hills!LinkedIn’s 2015 ……Read More

The 5 Essentials of Building Your Brand on Social Media

July 6

Whether you want to hire new talent, sell products, or grow your audience… You need to focus on your brand because none of these things is possible if no one knows who you are! Your ability to generate any of these results is based on your brand. In an era where the average person spends so much of their time online, the best ways to build that brand is through social media. This is why 78% of companies now have a dedicated social media team and why 76% of companies choose social media to communicate their employer brand. Although the use of social media branding is ubiquitous successful social media branding is not. Many people still struggle with using social media. I get emails and calls every day fro……Read More

6 Ways to Build Employee Trust

May 4

Employees in any organization are heavily invested in their time at work.Trust is often cited as one of the main hallmarks of a successful company and building employee trust is essential to the running and success of any given team.According to Harvard Business Review, “Your employees must believe in each other. When they don’t, communication, teamwork and performance inevitably suffer.”So how do you go about building a winning team that trusts each other and your organization as a whole?Be ConsistentConsistency is a key factor of any successful organization.How a place runs – including the rules around processes – are ways to communicate an organization’s visions, goals and ideals.It is important maintain c……Read More

How to Build an Award-Winning Team Culture

April 20

Creating and maintaining a successful team culture is one of the most effective ways to retain staff, keep them engaged, and ensure your company is meeting its targets.Today, workers place a higher importance on the culture of an organization – if they don’t feel valued, appreciated and that they are a good “fit” they are more likely to move on.Equally, hiring managers seek to fill roles with staff that enhance the company’s image, personality and ethos.A team member who does not fit with the general culture of his or her organization will struggle to perform.They may begin to feel restless and start to cause problems for the rest of the team, either deliberately or unintentionally.Astronaut, engineer and military man Chris ……Read More

How to Tell Your Employer Brand Story

March 30

Communicating your employer brand is crucial to attracting candidates. Being authentic in this communication and honest about your company’s culture is essential to ensuring that the candidates you attract are a good fit. Telling your company’s story in a cohesive, transparent and engaging way throughout the entire recruitment process is the best way to accomplish both of these goals.73% of recruiters said that to compete against other employers they highlight company culture. (Source: Jobvite) Employer brand storytelling is an elegant form of marketing. It gives your company a face and a soul, which is refreshing in a world full of post and pray job ads. It isn’t easy to create an engaging story or to tell it consistentl……Read More

5 Innovative Ways to Build Employer Brand

March 16

In today’s complex job market, employer branding is essential for all companies that want to attract and hire top talent. Convincing potential candidates in the value of working at your company is the core of every employer branding strategy, especially on social media.Studies show that companies with strong employer brands attract at least 3.5 times more applicants per job. (Source)Here are five innovative ways to build your employer brand and communicate it through digital channels:1. Detect your uniquenessWhat makes you different from other organizations? Drive to innovation, workplace flexibility or promoting leadership?Answer these questions to define your message and then spread it.Employer Branding with ……Read More

11 Questions to Better Your Employer Brand

February 23

Employer brand – an organization’s reputation as an employer – is the deciding factor for job seekers when selecting a new employer (LinkedIn’s Talent Trends 2014).Employers’ cannot ignore the importance of their company’s reputation as an exceptional place to work… Especially considering the mounting war for talent!The US is closer to full employment than it has been since 1999. – Click to TweetAccording to George Bradt, this has caused a seismic shift in the war for talent.With options expanding for employees and declining for employers, emphasizing employment brand is critical.The war for talent is not the only change in today’s recruitment landscape necessitating robust employer branding.The rise of the soci……Read More

Caring is Sharing: Why Corporate Storytelling is Important

August 4

During the course I teach in Creative Writing at Utrecht University, I tell my students one thing when they’re considering the protagonists of their stories: make me care. For readers to want to become engaged with your story, they have to like your character – flaws and all.I tell them that when I’m at a party and I’m talking to someone I don’t like, I politely find a way to excuse myself and exit stage left.The same can be said of businesses: if I don’t like your business, I’m going to take mine elsewhere. If I don’t trust your business, I won’t engage with it. If I don’t care about the company I work for, I won’t be stimulated to go the extra mile for them. Which is why it’s important to focus on company branding, but more import……Read More

Jobcast is a powerful hiring app that engages candidates from your Facebook Page

Install for free

Employer Branding

Categories