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Getting traffic to your newly created Facebook Career Page can be a little overwhelming in the beginning. It's important to keep in mind that building your company's talent community will take time to gain traction. By making a commitment to promoting your Facebook Career Page, you'll soon have a thriving community with users who are passionate about working for your company. So, you've got your career listings streaming onto your page and you've started sharing great content about your employer brand. What's next?

Try these six ideas to increase traffic & likes

1.

Turn on the"Include Jobs in Search Engines" feature in your Jobcast account center to get free traffic from job search engines such as Indeed, SimplyHired, Juju and Yakaz.

2.

Use the social sharing feature in your Jobcast account center to cross post to your other social media channels

3.

Add Facebook graphics or a widget to the career section of your company website and encourage readers to visit you on Facebook

4.

Have your recruitment team include links to your Facebook Career Page in their email signatures

5.

On your company or employer blog, direct readers to your Facebook Careers page with copy like this at the end of your posts:

"P.S. To learn more about current job opportunities, please visit our Facebook Career Page"

6.

Use Targeted Facebook Ads to drive qualified job candidates to your Page. Facebook ads can be set up in minutes and you only pay for advertising when a potential job seeker clicks on your ad.

For more details on Facebook ads, visit http://www.facebook.com/advertising.

Read more on increasing traffic to your Facebook Career Page Don’t Ask for Likes, Make Your Business Page Likeable

Turn Your Employees Into Social Media Ambassadors

How to Attract Candidates with Timeline for Facebook Page

If you haven't already, make sure to install the Jobcast Recruitment App to get the most out of your Facebook Career Page.

Google and Microsoft do it, Disney dapples in it, even HSBC and Deloitte have joined the bandwagon. All of these companies are harnessing the power of video and social media to connect with potential candidates. Most communications professionals will tell you that video marketing is the wave of the future (and even the present) as more and more people are accessing video through social media outlets, including YouTube as well as corporate websites and news multimedia channels. Some quick stats and facts:

• 35 hours of video footage is uploaded to YouTube every minute.

• Over 13 million hours of footage was uploaded in 2010

• More video is uploaded every 60 days than the three major US television networks produced in 60 years

• 94 of AdAge magazine’s top 100 advertisers have run campaigns on YouTube

• Over 5 million people have found and subscribed to a friend’s channel using YouTube’s friend-finding tools.

• Over 2 billion videos are viewed every day

If you are currently recruiting or just looking for ways to help establish your company as a great place to work, why wouldn’t you broadcast your employer message through a medium with this kind of reach? As the economy gains momentum and the skills shortage again rears its ugly head, having a strong company brand reputation, particularly amongst YouTube’s base age demographic of 18-54, will help your recruitment efforts and overall market positioning. Some great examples of recruitment videos include: Google, Disney, Telus and Deloitte. Recruitment videos are about sharing the experience, speaking with employees and supporting your existing brand message. Job seekers are increasingly conducting extensive research on companies before applying for roles and while your corporate website, Facebook and Twitter pages offer some insight, it is the personal touch of a recruitment video that can tip the scale, particularly for younger workers. Online video is not confined to YouTube alone. There are many other uses for recruitment videos, whether they are uploaded to your company website or on targeted job board or news website, shared on various social media, including Facebook and Twitter, or even played in the office reception area or career fair. While videos should be professional and communicate a consistent brand message, they need not be expensive. The best videos highlight employees of different ages and departments, explaining why they enjoy working for the company. Think video recruiting might be right for your organization? Here’s a checklist to get you started.

• Assess your objective and key message(s)

• Determine your budget

• Hire a video production company (this need not be expensive, but companies have the right equipment to help ensure a strong finished product)

• Gather key employee spokespersons to participate

• Follow through with an integrated marketing campaign including online, social media and email communications as well as possibly traditional print, out-of-home and broadcast messages

• Have fun and showcase why your company is a great place to work!

Have a great recruitment video to share? Post the link below and we’ll share them on our social media pages.

Many of our clients have expressed that they use Jobcast as their Facebook Career Page while still using their existing ATS or career site. If you have an existing solution for posting your jobs on the web, maybe you're asking yourself, "why should I have to post this job twice?" With our Jobcast API  your ATS can now send jobs to your Jobcast Facebook app. But, if your ATS provider isn't ready to use our API, that still leaves you with the pain of manually posting jobs. For those situations, we can help!

Job Sync. Provide us with a link to your jobs page, RSS feed or XML feed and we'll have your jobs synchronizing on Facebook daily. Pricing starts for as little as $99 a month and varies depending on job volume. To sign up for Job Sync, click here and log in to your Jobcast account.

Many of our clients have expressed how important it is for their branding to show consistent design and messaging on all of their social platforms. We couldn’t agree more!

To help build your brand presence, we’ve added some great new features that give you complete control over customizing your Facebook Career Page.

When you upgrade to a Premium subscription, you will unlock these additional features:

• Brandable color scheme

• Custom banner placement

• Embeddable YouTube videos

• Welcome messaging

Brandable color scheme Customize your Facebook Career Page’s colors to match your company’s brand.

Custom banner placement & embeddable YouTube

• Add a banner to your Facebook Career Page to build your employer brand with consistent design.

• Showcase your company culture with a YouTube video embedded directly within your Facebook Career Page.

Rich text editor Create personalized welcome messages.

Your own branded Facebook Career Page Once you’ve finished styling your career page, here’s an example of the finished product.

We’re really excited about the new design customization options and we hope you enjoy using Jobcast Premium!

To upgrade, click here and log in to your Jobcast account.

We hope your company is growing and you have open positions to fuel this growth. However, we realize that there are times when you don't have any open positions to advertise. In those situations, you can still use Jobcast to communicate your values, culture, and what it's like to work at your company to prospective hires. Up until recently, we didn't provide much flexibility in how this message was presented until a few weeks ago with the introduction of a rich text editor. So instead of just plain text, you can now style and highlight your message, and most importantly, add links to external sources.

Simple Rich Text Editor

Customized "No Jobs" message on your Facebook Page

So the next time you don't have any open positions to advertise on your Facebook Page, we hope that this update will provide you with better tools to present a more effective message to your visitors.

A couple of weeks ago, we replaced the “Send” button with the “Share” button on your posted jobs on your Facebook Page.  We blogged about why here:

http://blog.bcjobs.ca/jobcast/share-button-meets-the-like-send-button/

Over the last couple of weeks, we been experimenting with a new way to share your jobs on Facebook. The goal of this experiment was to have the “Share” button appear alongside the “Comment” and “Like” buttons on any message you shared using the Jobcast app. These messages appear on your Page Timeline, as well as the News Feed of your fans.

The feedback from our clients has been overwhelmingly positive, so these changes are here to stay.

You will now notice that your shared messages includes a “Share” button for improved distribution.

Sharing Messages with Jobcast

Your Shared Message as it Appears on News Feed

We hope that with this change, your shared messages reach more candidates on Facebook.

Happy sharing!

Our development team has been hard at work building an API that opens up Jobcast to work seamlessly with your current recruitment technology .

What does this mean for non technical folks?

If your company has the technical capabilities, you can have your jobs published to your Facebook page from your own career page or ATS. No more re-posting your jobs manually! For technical details, and for access to our API, please refer to our Jobcast API documentation If technology isn't your company's specialty, no need to worry - we can do it for you. Just send us a link to your career page, RSS or XML feed and we will have your jobs feeding to your Facebook Page within five business days. Pricing varies but starts as low as $99 dollars a month. To learn more, please contact us. Our API currently centers around managing your job postings and your job categories but we will be expanding upon this on an ongoing basis. We're excited to increase our API functionality to allow the recruitment community to  integrate further with our platform. Start publishing your jobs on Facebook today right from your own careers page or ATS!

Jobcast’s Facebook recruitment app makes social sharing of your job postings easy. As a Facebook Page administrator, you can share your jobs to Facebook, Twitter, and LinkedIn at any time through Jobcast’s administrative tools.

Your public job detail page included Facebook ‘Like’ and ‘Send’ buttons. These buttons have become ubiquitous on the web because of their powerful sharing capabilities. Visitors express their interest in a job by ‘liking’ it, and when they do, the job gets broadcasted to their friends on Facebook. The ‘Send’ button on the other hand allows visitors to selectively send a job posting to friends.

While both the ‘Like’ and ‘Send’ buttons have served their purpose well, neither of these buttons allow you the flexibility to choose specifically where to share a job. To fill in this gap, we have introduced the ‘Share’ button.

The ‘Share’ button allows your visitors to choose from the following options when sharing a job:

• Share to personal timeline

• Share to a friend’s timeline

• Share to a Facebook Group

• Share to a Facebook Page

• Share in a private message to friend

Since the Share button offers most of what the ‘Send’ button does, we removed the ‘Send’ button to keep the visual complexity of the page to a minimum.

We hope that the addition of the ‘Share’ button will increase the reach of your job postings on Facebook.

As always, we welcome your feedback on this new Jobcast development!

We recently added more search engines to our list:

• Jobrapido

• Yakaz

• JustJobs

• Wowjobs

By simply enabling the Include Jobs in Search Engines option, your jobs on your Facebook Page will automatically distribute to these new search engines, which we hope will greatly increase the exposure to your job openings.

Just like sharing your jobs to your Social Network, you will be able to measure the success of these search engines through our reporting tools:

We will monitor the quality of candidates referred from these search engines and add and remove from the list to continue improving the exposure to your job openings. Happy recruiting!

When you install the Jobcast Facebook app, it comes pre-configured with a list of 20 generic job categories, such as Accounting, Sales and Marketing, and Software and Programming. When you post a job, we ask you to select up to 3 categories from this list. This allows your candidates to better filter and find the job that they’re interested in. This would have served you well if you had job openings that fall nicely into these categories, but what if you wanted to hire a Chef, an Architect, or a Pilot?  We didn’t have categories that matched these job openings, so you were left to select Other as a category, which was a problem for a lot of our clients. To solve this problem, we are introducing a way to add your own custom categories that are specific to your company. We wanted to do this in a way that won’t interrupt your job posting workflow, so here is what we came up with. When you post a new job or edit an existing one, you will see this familiar category drop-down.

Notice the new Add Custom Category button. Clicking it will reveal a new input box.

Enter a new category, then click Submit to add it. You’ll then see it appear as a selected category.

Editing the category is just as easy. When you open the category drop-down list, you will notice an edit icon next to your custom categories.

Tip: You can only edit categories that are listed in the drop-down. Currently selected categories don’t appear there, so you will need to deselect it first before you can edit it.

Click the edit icon and you will be prompted to change it. Hit Enter to save or Esc to cancel.

You’re welcome to add as many custom categories as you’d like, but we recommend that you keep this to a minimum and categorize your job openings appropriately.

I hope you find this new feature convenient and intuitive to use.

Happy recruiting!