Blog

Six easy ways to increase traffic & likes on your Facebook Career Page

June 22

Getting traffic to your newly created Facebook Career Page can be a little overwhelming in the beginning. It's important to keep in mind that building your company's talent community will take time to gain traction. By making a commitment to promoting your Facebook Career Page, you'll soon have a thriving community with users who are passionate about working for your company. So, you've got your career listings streaming onto your page and you've started sharing great content about your employer brand. What's next?Try these six ideas to increase traffic & likes1. Turn on the"Include Jobs in Search Engines" feature in your Jobcast account center to get free traffic from job search engines such as Indeed, SimplyHi……Read More

Is Video the New Classified Ad?

June 21

Google and Microsoft do it, Disney dapples in it, even HSBC and Deloitte have joined the bandwagon. All of these companies are harnessing the power of video and social media to connect with potential candidates. Most communications professionals will tell you that video marketing is the wave of the future (and even the present) as more and more people are accessing video through social media outlets, including YouTube as well as corporate websites and news multimedia channels. Some quick stats and facts:35 hours of video footage is uploaded to YouTube every minute.Over 13 million hours of footage was uploaded in 2010More video is uploaded every 60 days than the three major US television networks produ……Read More

Job Sync. No one should have to post a job more than once!

June 12

Many of our clients have expressed that they use Jobcast as their Facebook Career Page while still using their existing ATS or career site. If you have an existing solution for posting your jobs on the web, maybe you're asking yourself, "why should I have to post this job twice?" With our Jobcast API your ATS can now send jobs to your Jobcast Facebook app. But, if your ATS provider isn't ready to use our API, that still leaves you with the pain of manually posting jobs. For those situations, we can help!Job Sync. Provide us with a link to your jobs page, RSS feed or XML feed and we'll have your jobs synchronizing on Facebook daily. Pricing starts for as little as $99 a month and varies depending on job volume. To sign u……Read More

Fully Branded Facebook Career Pages

June 12

Many of our clients have expressed how important it is for their branding to show consistent design and messaging on all of their social platforms. We couldn’t agree more!To help build your brand presence, we’ve added some great new features that give you complete control over customizing your Facebook Career Page.When you upgrade to a Premium subscription, you will unlock these additional features:Brandable color schemeCustom banner placementEmbeddable YouTube videosWelcome messagingBrandable color scheme Customize your Facebook Career Page’s colors to match your company’s brand.Custom banner placement & embeddable YouTubeAdd a banner to your Facebook Career Page to build your emp……Read More

Improved "No Jobs" Messaging with Rich Text Editing

June 7

We hope your company is growing and you have open positions to fuel this growth. However, we realize that there are times when you don't have any open positions to advertise. In those situations, you can still use Jobcast to communicate your values, culture, and what it's like to work at your company to prospective hires. Up until recently, we didn't provide much flexibility in how this message was presented until a few weeks ago with the introduction of a rich text editor. So instead of just plain text, you can now style and highlight your message, and most importantly, add links to external sources.Simple Rich Text Editor Customized "No Jobs" message on your Facebook Page So the next time you don't have any ope……Read More

A Focus on the Share Button

June 7

A couple of weeks ago, we replaced the “Send” button with the “Share” button on your posted jobs on your Facebook Page. We blogged about why here:http://blog.bcjobs.ca/jobcast/share-button-meets-the-like-send-button/Over the last couple of weeks, we been experimenting with a new way to share your jobs on Facebook. The goal of this experiment was to have the “Share” button appear alongside the “Comment” and “Like” buttons on any message you shared using the Jobcast app. These messages appear on your Page Timeline, as well as the News Feed of your fans.The feedback from our clients has been overwhelmingly positive, so these changes are here to stay.You will now notice that your shared messages ……Read More

Introducing the Jobcast API. Send us your jobs!

May 24

Our development team has been hard at work building an API that opens up Jobcast to work seamlessly with your current recruitment technology .What does this mean for non technical folks? If your company has the technical capabilities, you can have your jobs published to your Facebook page from your own career page or ATS. No more re-posting your jobs manually! For technical details, and for access to our API, please refer to our Jobcast API documentation If technology isn't your company's specialty, no need to worry - we can do it for you. Just send us a link to your career page, RSS or XML feed and we will have your jobs feeding to your Facebook Page within five business days. Pricing varies but starts as lo……Read More

Share Button Meets the Like Button

May 23

Jobcast’s Facebook recruitment app makes social sharing of your job postings easy. As a Facebook Page administrator, you can share your jobs to Facebook, Twitter, and LinkedIn at any time through Jobcast’s administrative tools.Your public job detail page included Facebook ‘Like’ and ‘Send’ buttons. These buttons have become ubiquitous on the web because of their powerful sharing capabilities. Visitors express their interest in a job by ‘liking’ it, and when they do, the job gets broadcasted to their friends on Facebook. The ‘Send’ button on the other hand allows visitors to selectively send a job posting to friends.While both the ‘Like’ and ‘Send’ buttons have served their purpose well, neither of these buttons allow you th……Read More

Distributing Your Jobs to More Search Engines

May 16

We recently added more search engines to our list:JobrapidoYakazJustJobsWowjobsBy simply enabling the Include Jobs in Search Engines option, your jobs on your Facebook Page will automatically distribute to these new search engines, which we hope will greatly increase the exposure to your job openings. Just like sharing your jobs to your Social Network, you will be able to measure the success of these search engines through our reporting tools: We will monitor the quality of candidates referred from these search engines and add and remove from the list to continue improving the exposure to your job openings. Happy recruiting!…Read More

Add Your Own Custom Job Categories

May 10

When you install the Jobcast Facebook app, it comes pre-configured with a list of 20 generic job categories, such as Accounting, Sales and Marketing, and Software and Programming. When you post a job, we ask you to select up to 3 categories from this list. This allows your candidates to better filter and find the job that they’re interested in. This would have served you well if you had job openings that fall nicely into these categories, but what if you wanted to hire a Chef, an Architect, or a Pilot? We didn’t have categories that matched these job openings, so you were left to select Other as a category, which was a problem for a lot of our clients. To solve this problem, we are introducing a way to add your own custom ……Read More

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