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The best of HR and social recruiting in 2012

December 19

The year is ending. Time to go back over everything that you've accomplished and either pat yourself on the back, or do as I do, and freak out over all of the things you said you'd do that you didn't get around to. My Twitter account is still 90% rap lyrics, I still do not own a pair of high-heel shoes (nor could I walk in them if I did), and I still haven't made my own Infographic. I did, however, do a lot more writing than last year, complete a 12-mile mud-run in pretty decent time and move to Europe — so not all that bad! How about you? Did you accomplish all of your goals this year? Today's Link Love is a best-of-the-best list with links thrown in. All of the links are worth checking out. Some are silly, some are super useful, so……Read More

Better Personal Branding in 3 Easy Steps

December 17

Personal Branding. It's a buzzword, and people love to hate buzzwords. .. but, just because it's a buzzword doesn't mean it's not worth learning about. Most of the bloggers dissing it already have pretty solid personal brands themselves. Sure, they'll tell you that they're just being their authentic-selves, but isn't that just another way of saying they're being true to their personal brands? Not all of us are that comfortable being our authentic-selves on the interwebs. We need a little push, a plan — a brand strategy! — to keep us on track, and help us face our social networking demons. Curse you LinkedIn! Yup, LinkedIn terrifies me. It's the digital equivalent of resume-updating-phobia. Have I accomplished enough in my life? ……Read More

Women, Branding and Self-Promotion

December 12

Owning up to weaknesses is not fun. But we all have them. In order to become better we have to face them.One of my heroes, and all around super successful dudes Dan John says:“Mastery demands falling in love with the plateaus”Plateaus point out where your weak points are, so instead of running from them, embrace them. Easier said than done! This is why writing about personal branding (yes, I know it’s a silly buzzword!) has been terrible awesome for me. Self-promotion is one of my sticky points, which is also true for so many people in HR and recruiting. This could possibly be because of the higher percentage of women in HR. Women, in general, kind of suck at bragging. We’re not even all that great at the hum……Read More

Improving Your Personal Brand, An Action Plan!

December 10

I spend a lot of time working on my GPP. GPP, for those with a life outside the gym, means general physical preparedness. To me, it means the ability to protect friends and family if (when) the Zombie apocalypse happens. To those who haven't watched Resident Evil as many times as me, it means developing the physical abilities necessary to succeed at whatever tasks life may throw your way. Be it rescuing cats from trees, lifting heavy grocery bags or escaping freaky Zombie dogs, great GPP is the best tool in your belt. That's why I do pull-ups; honestly, the fear of zombies nipping at my ankles is about the only thing that could motivate me enough to do such a thing! Great social recruiters have something in common th……Read More

How to make employers, recruiters, and candidates happy and engaged

December 5

Happiness.It’s the goal in relationships, the workplace, and, well … in life.Science says that happiness leads to successful businesses and boosts employee engagement and productivity. Employers, recruiters and job seekers alike can benefit from improving their own, and each other’s, smile-to-frown ratio.So what makes people happy?For me it’s chocolate, weight-lifting and hilarious podcasts … Oh yeah, and my friends and family (hey mom!).Okay okay — this post is actually just a Christmas wish list. So, make like Santa and send me chocolate and Dan John’s latest book so I can get my pump on! (Podcasts are free on iTunes)Now, just so I don’t lose my job, here are some links about candidate, employee and recruiter happ……Read More

Facebook Recruitment for Small Business Through Engagement and Dialogue

December 3

Facebook is huge. I am not. Weighing in at five feet, forty-eight kgs of raw power, most would even dare to classify me as small. This is fine, so long as they are also willing to the use of the “raw power” caveat when doing so.Being small isn’t always detrimental, even when the playing field is massive (like Facebook). In fact there are often benefits to towering under the other competitors.Last summer, I competed in an obstacle footrace that forced me to climb up and over walls more than three times my height, to run full-tilt at a towering quarter pipe, and to rely on long-armed strangers to catch me and hoist me up. But, there were areas where I had an advantage over those long-armed strangers! Being small meant that ……Read More

Link Love #8 : Personal Branding, Matisse, and Social Media.

November 28

I recently took a walking tour of the Tate Modern. On the tour, our hilarious guide gave us the history of Henri Matisse’s famous work : The Snail.This painting, actually a collage, is a perfect example of Matisse’s personal brand. It is one of his most famous works — so huge, bright, and effortless, you would never guess it was created by a sickly, bedridden 85-year-old man. No longer able to paint large canvasses, Matisse had directed his intern to paint large sheets of paper in primary and secondary colors, and he lay in bed cutting the paper down to size. He spent days explaining to his poor intern where precisely to pin each cut-out onto a massive white canvas. The final piece was outlined in pencil and sent off to Paris w……Read More

Mobile, Metrics and Social Recruiting

November 26

In case you hadn’t noticed, everyone and their seven-year-old has a smart phone. Adoption rates continue to soar, and as they do, more and more people are using their phones to manage online networks. Last year, there were more smart phones sold than PCs and recently Facebook revealed that over 50% of their users are primarily logging on with mobile. Social recruiters cannot ignore the importance of mobile, nor can we. That’s why Jobcast is constantly working to improve mobile functionality for our app.Many of our clients ask us for advice on how to improve their social recruiting — a huge part of why our blog exists. Since Jobcast has some pretty unique features that can help social recruiters dominate mobile, s……Read More

Social Recruiting is Super

November 21

Just in case you haven't read all of my previous blog posts (And why not?!?) I will preface this article by announcing my unabashed love of comic books. Nope, I'm not going to try and make my hobby sound hip and cool by calling them graphic novels. Mostly because the comics I read are about men in tights, not wistful days in Portland. The comic story-lines I'm drawn to are the same ones I read growing up. My dad's Fantastic 4, Iron Man, Spiderman and Silver Surfer comics. I'm pretty sure the bright red hair I had as a teen was inspired by a deep-seated desire to be the Scarlet Witch — she was so cool! But sometimes being a superhero is not all it's cracked up to be. This Link Love is inspired by an article by Holland Do……Read More

Make Your Job Post Viral

November 19

When exactly did “viral” become a positive word? It still makes me think of the flu! But, in the world of social media, everyone wants their creations to go viral. That’s why how-tos about creating viral videos, memes, blog posts and tweets are so very popular. That is why I am blogging about viral job postings; It’s to please the masses… Otherwise I would be blogging about teacup kittens and the latest James Bond flic (It was pretty awesome by the way. The kimodo scene!).How do you make a job posting viral? HOW?!?! Well, first things first, you need to use the internet. No, not just for streaming Dexter and perfecting your Gangnam Style dance — not that those things aren’t important. You need to be on the internet cr……Read More

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