Blog

The Perfect Facebook Post

May 2

Oh that age old question: What makes a perfect Facebook post?! Alright, so it’s not exactly an age-old question, but it’s certainly a good one. Making your Facebook page engaging is a top priority for social recruiting. That’s why we spend so much time on this blog writing about Facebook best practices, but words can only help so much. Which is why sometimes you simply need to consult an Infographic. This picture’s definitely worth a thousand words: Blueprint For The Perfect Facebook Post (an Infographic from Salesforce blog)…Read More

Learn Like a Boss

April 30

I am a university-educated North American in my late twenties.So I love and value three things over anything else:My iPadHip coffee shopsInstagramI also spend an inordinate amount of time taking photos of my coffee with said iPad to post on Instagram. Don’t judge me — choosing a filter that makes my image look cool-for-school is how I justify my arts “education”!Okay, now before this turns into a gen-Y bashing session, let’s talk about something us gen-Yers love that is actually super useful. Some might even say makes the world a better place.Podcasts.If you are not yet on the podcast train, get on now! There’s no better way to get a free education. Seriously, you can get a free education. Check out iTunes University.……Read More

Facebook Talent Communities 101

April 29

Today is the most important holiday in my new home, Utrecht. In fact, it's the most important day in all of the Netherlands. It's Queen's Day, or Koninginnendag in Dutch. To an outsider, Queen's Day sounds like any other boring statutory holiday. Well, at least to this Canadian it did. But, here in Utrecht, it is anything but. The Dutch are completely, utterly, head-over-heels in love with their queen. The royal colour orange is featured in every window display. Dutch men wear orange pants, Dutch women wear orange dresses, and Dutch kids wear orange everything! Orange flags hang like canopies over the parks, there's a party on every block, a flea market on every street, and people everywhere sharing bright orange pas……Read More

Breakin' The Law! But it's in the name of better social recruiting, so it's cool.

April 24

There are lots and lots and lots of rules. In recruiting, in HR, in social media. In life. Although we like to say that rules are meant to be broken, for the most part, they're not. The rules are there to keep us safe from speeding cars, bad grammar, and to prevent us from alienating those around us. In general, the rules are there to keep us from becoming unpopular, well-spoken, and out of the hospital, but they do occasionally warrant a little stretching. Maybe even the occasional breaking... And sometimes, it turns out, those rules are just plain wrong and it's time to re-examine why they became rules to begin with! This week's links have a little something for the goody two-shoes, for the rebels, and also for those of us that f……Read More

Your Facebook Community Is Calling

April 22

Let’s talk about community.No, not the show. Although that would be a lot of fun.Instead, we’re going to talk about your Facebook community. It will be just as engaging, I promise. Well… maybe not as engaging as that infamous chicken finger episode, but I’ll try my best!Last week we learned about online tribes. We learned what they are, how they work, and what they can teach us about running our own online communities.This week we’re going to focus more specifically on Facebook communities.Your employer brand and Facebook recruiting efforts are dependent on this thing called reach. In order for candidates to apply for your jobs, your job posts need to reach those candidates. Your employer brand grows when i……Read More

Facebook Recruiting, Employer Branding and Resume Death.

April 17

The new Superman trailer is out and it’s dominating my news feed. The “Man of Steel” is taking up valuable real-estate that ought to be devoted to stories about the latest social media trends, Facebook Recruiting, and cat pictures. Doesn’t Mashable.com know that Superman is the most boring of the heroes, and that I have a very important Link Love to write!?!Apparently not.Superman is my least favorite hero. He is just too … well … super. It’s too unbelievable. Unlike a tortured man, who decides to dress up like a bat and get into epic battles with overly-smiley green-haired fellows. Now that’s realism!Okay, so maybe believability isn’t the best reason not to like Superman. But really, you’ve got to admit he’s just not the m……Read More

Making Your Online Community Tribal

April 15

So, what do you think of when I say the word 'tribe'? Personally, my mind goes to a very dark place. First to hasty tattoos, then to Survivor, then to cast members of Survivor, covered in tribal tattoos, trying desperately to get more screen-time — by exposing their tattoos. A very dark place indeed. Hopefully you are far more mature than I am, and your first thoughts were, "Oh, tribes! Like communities, right?" Right! More specifically, we're going to discuss tribes in regards to online communities. Waaaay back in March, a bunch of research came out about the emergence of "Twitter Tribes". Basically, they're tightly-knit communities, forming on the social network, who shared specific interests and language. Language bei……Read More

What's New in the World of Facebook?

April 10

It’s time for another edition of Link Love Facebook Style.Not to be confused with Link Love Gangnam Style. Which sadly, I will never actually get to write, as it would make me look very behind the times, which is basically a death sentence in the land of social media. Missed the boat on that meme big time.Thankfully for my blog-writing, Facebook is a never-ending source of updates, policy changes and (Sponsored) stories to report on. It also doesn’t hurt that, at Jobcast, Facebook is our bread and butter. So, sorry developers, your frustration is this girl’s literary gold!And heavens to Betsy (yes, I’ve been watching Mad Men), this past couple of weeks, the Facebook related news has been extra juicy. What better way to cele……Read More

Back to the Future: Practical Tips on Using Big Data to Recruit

April 8

Last Monday we covered what Big Data is. No, it is not Starfleet Lieutenant Commander Data’s rapping name. Almost as cool, it is an abundance of information that can be leveraged by employers to improve their social recruiting. We also delved into how Big Data can be used to find candidates. How it can be a boon for talent-mining and help recruiters to separate the cream of the crop from a myriad of less creamy resumes. That sounds a bit gross, let’s move on.The hiring process involves more than just getting candidates interested in your jobs. It is also about finding candidates who fit with your company culture, who will be a positive addition to your team, and who will be productive in their roles.Finding the right ca……Read More

Harness the Power of Big Data for Good, Not Evil!

April 3

Big Data is powerful stuff. And, as all good employers and recruiters know, with access to such great power, comes great responsibility. Jobcast believes in using our blog for the forces of good, not evil. Which is why we try our very best to help employers find great talent through helpful tips and guides to social recruiting. Okay, so not quite as impressive as GI Joe protecting the world from the clutches of Cobra Command. But, pretty close, right? In the spirit of GI Joe, today's Link Love is all about using Big Data for good! Big good! For the good of employers, for the good of employees, for the good of the world: This app is so cool! Morale.me is a new app that aims to increase productivity by improving employee m……Read More

Jobcast is a powerful hiring app that engages candidates from your Facebook Page

Install for free

Blog

Categories