Samara Parker

HR News, Social Recruiting Stats, and The YouTube Video Awards

October 2

I follow a lot of blogs — many of them are related to HR and social media — but just as many of them are not. I also follow too many YouTube channels, and Podcasts. Out of the hundreds that I follow, only one is related to HR, because most HR podcasts and HR YouTube channels are just too boring for words (Jim Stroud is the hilarious exception to that rule, so check him out)! A few of them are specifically about social media, but most cover a broad range of topics.I consider this kind of engagement with media an essential part of my job. And though I certainly don’t charge for the time I spend listening to Planet Money (please, please, please listen to Planet Money, it’s amazing!), that time still positively affects my ability……Read More

Facebook Encourages Users to Show off Their Mad Skills!

September 30

Just when you thought Facebook recruiting couldn't get any better...The social network rolls out Facebook Skills! Employers and recruiters all over the globe rejoice — this is awesome, in a totally nerdy HR kind of way. The reasons that the addition of a skills section to Facebook is so awesome are many, some are obvious, some less so. First, let me break down exactly what this new feature is for those of you who don't obsessively check The Next Web #Facebook, and then we'll look at how FB skills will benefit your recruiting. Facebook's new 'Professional Skills' option shows up under the 'Work and Education' heading in the about section of a user's profile. The new feature basically allows users to add a list of their pro……Read More

Awesome Apps, Why You Shouldn't Delete Negative Comments, and Collages!

September 25

It's that time again — time to share some of our favorite articles, videos, and apps with you, our beloved readers. Keeping up with all the cool, techy, social stuff that comes out every millisecond is no easy feat. We try our best, but sadly we are only human, and not in any way bionic. Yet still we persevere in our quest to hunt down every morsel of cool recruiting, and social media related info that the interweb has to offer. Okay, so it's mostly just me. The rest of team Jobcast have their hands full with designing new features, growing our client’s employer brands, and problem-solving. Finding links to love is my quest, and your happiness is my reward! Hopefully, this week's links will make you all super happy by helping yo……Read More

Asking for Permission

September 23

Change is hard. Otherwise my apartment would be completely spotless, and I wouldn't spend my Saturday nights curled up on my couch, streaming Youtube videos, and munching on slices of gluten-free cinnamon raisin toast. Luckily for my love of toast, other than missing out on cool parties, there are not a lot of negative ramifications for this anti-social habit of mine. Unfortunately for employers with anti-social recruiting strategies, the consequences are much more severe than developing a little case of FOMO! Social recruiting is no longer just an exciting new way to connect with candidates. These days jobseekers (especially millennials) expect to be able to connect to potential employers via Facebook, LinkedIn, and……Read More

Link Love Facebook Recruiting Edition

September 18

You want the truth?! Well, that's awesome; because I'm pretty sure you can handle the truth. Maybe not the truth about corruption in the armed forces, or extra-terrestrial life… But the truth about Facebook Recruiting? No problem. Last week's Link Love was a long one, so to balance things out, this one will be as short as Tom Cruise sans-lifts and as sweet as Mission Impossible 1. It will also be more useful than both of those things combined, although slightly less entertaining. These links provide some true facts, pertinent stats and straight-talk about Facebook recruiting. Well start with the meatiest link. This survey about the American workforce and Facebook recruiting, put out by Jobvite, shows that job seekers are ……Read More

How to Make Facebook Happy, so it Does Your Bidding!

September 16

Facebook can be a very needy social network at times! If you want your Facebook posts to be seen and your employer brand to grow, you have to give it what it wants.Easier said than done!Thank goodness saying it is super, super easy, so actually doing it is just plain easy. This article will show you how to get Facebook on your side, but first let’s get on the same Page (pun intended!) about what exactly Facebook wants from you. Hint: it ain’t flowers…What Facebook WantsImage-Based ContentFacebook doesn’t want you to send a bouquet, but posting an image of a floral arrangement on your timeline is a completely different story!Facebook has been pushing advertisers for years to incorporate more photos and video i……Read More

Productivity, Old-School Recruiting, and Napping

September 11

It’s smack dab in the middle of the work week, which means it’s time for some Link Lovin’ to help us get over the hump that is Wednesday. This week has been pretty great for HR and social media related content already, so there’s a lot to choose from, and I want to share ALL the things with all of you! Sadly, this is about as feasible as fitting every, single flavor of gelato into one small sized cone. Which is why I always choose a large cone, and why this week we're going to share 7 links instead of 5. You heard me! It’s about to get crazy:Crazy relaxing that is! First up is my very favorite link of the week. It’s my favorite for two very obvious reasons: it’s and Infographic, and it’s about napping. The science behind taking a pe……Read More

Share Your Employer Brand Story with Facebook

September 9

Facebook is a brilliant tool for marketing, as many companies have already learned. This is why more and more big brands, like Coca-Cola and American Express, have been diverting significant amounts of their marketing budgets into Facebook marketing. And their results have been fantastic. What makes Facebook the number one choice for these brands, and why does it work so well? Facebook does what 140 character Tweets simply can’t: it allows brands to tell stories. Stories like the ones that Dove shares on their Facebook Page. From their Real Beauty Sketches campaign, to their recent wedding-themed posts, Dove is giving their customers what they want by crafting interesting, often heartwarming, stories, that ……Read More

Recruiting 101: Link Love Learning

September 4

Although it’s probably a terrible idea to date our blog content this way, I just can’t help myself…September is here; it’s time to go back to school. Recruiting School that is! (So cheesy, yet so satisfying.)This week’s Link Love will get you educated, and you won’t even need to sign up for an online course, or community college, or play beer pong!From recruiting millennials, to not horribly offending your potential hires, each of these articles is a wealth of information for employers and recruiters alike.Let the learning begin!Millennials 101Millennials are the new black, and not because they are trendy, but because they now make up a large percentage of job seekers. So, it’s important to know exactly how Gen Y feels about soci……Read More

Does Facebook Recruiting Actually Work?

September 2

Do employers actually reach candidates through Facebook, and, if so, what are the numbers?I know you’ve all been waiting for the last two weeks, with bated breath, for the answer to this question! Sorry that I made you wait so long, but our interview with Jessica Slusar about Earls’ Facebook recruiting strategy was so awesome, we just couldn’t wait to publish it. I would also like to say, that the stats and advice we shared in that interview do a pretty good job of showing just how effective Facebook recruiting is.Yes, Employers do actually convert candidates with Facebook recruiting.Read our interview with Jessica about Earls’ super-successful Facebook recruiting campaign, or head on over to the Leaders West Blog to c……Read More

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Samara Parker

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