Do you Pin?
I do! Pinterest is my favorite way to spend time on the internet. Well, I am a woman, like the vast majority of Pinterest’s active user base. An imbalance made blatantly obvious by the overwhelming number of “pin boards” dedicated to wedding dresses, ponies and Brazilian JiutJitsu! Okay, maybe not that last one, though I do have a BJJ board where I “pin” and “re-pin” instructional videos, links to articles and any relevant infographic I can get my tough little hands on.
Yes, Pinterest is the online mecca for all things girly, but don’t let that fool you into thinking it’s just another pretty face. Pinterest is the fastest growing social network, EVER. And as much as its popularity has to do with the image-based nature of its interface, Pinterest also has great functionality and awesome networking potential.
Pinterest’s active user base increased by well over 2,500% from May 2011 to January 2012. It has a greater referral traffic percentage than Youtube, LinkedIn and Google+ combined. More importantly… it’s really really pretty. Even more importantly, it’s an awesome way to recruit and grow your employer brand. And now is the perfect time to join. Pinterest is still new enough to give your business early adopter cred, which is great for impressing prospective candidates, especially those in tech and design.
We’ve recently retooled our Jobcast App to make it, in my humble opinion, the most effective app out there for recruiting on Pinterest. In honor of this, I’ll be blogging a series of short posts about how to make Pinterest work for recruitment and branding.
Check out this infographic for more reasons to hop on the Pin-wagon. (Yeah, I punned it!)
Oh and before I forget…