Blog


August 10

Most companies do not have dedicated social recruiting teams. These companies rely on HR, recruiters, or even just a socially savvy employee to manage their employer brand and run their social media hiring strategy. This is no easy task, especially when you still need to manage all of the responsibilities of your primary job description. If you are one of these ambitious employees, then you can’t afford to spend hours each day on social recruiting. You have other stuff to do! In this post, we’ll look at how, with the right set up and plan, you can manage your company’s... Read More

August 3

Every individual in marketing today recognizes the importance of video. They know that video is the most effective medium for selling a product via social media. When it comes to marketing your jobs to top talent, video is just as effective. Recruitment videos can increase applications by a third and they are 12 times more likely to be shared on social media than text only job posts. But many companies are still ignoring this powerful hiring tool. Use these six ideas to jumpstart your video recruitment. 1. Highlight your employer brand. Explain your company’s core values, give candidates a virtual... Read More

July 27

Even though social recruiting has been with us for a while now and has been embraced by most recruiters, the strategies best practices still confusing to many professionals out there. And, thanks to a general lack of firsthand experience with social networks, misconceptions about social recruitment abound! Here are 6 common misconceptions about social recruiting – debunked and explained to help you avoid making mistakes that can hurt your talent brand. 1. Social recruiting is free Yes, the platforms might be available to you for free, but the time, people, and other resources required for developing an efficient process of... Read More

July 20

Passive candidates make up three-quarters of global candidates making them an essential part of all recruitment strategies. Unfortunately for HR, these candidates are not checking job boards. But they are reading blogs, Tweeting, and checking their Facebook. And that is how these candidates find you. This is why HR pros believe that recruitment will become more and more like marketing in the coming years. And why “75% of global Talent Acquisition leaders say talent brand has a significant impact on their ability to hire great talent”. (Source) An enticing, prominent employer brand is the key to attracting top talent. On... Read More

July 13

As the war for talent heats up, an increasing number of companies are turning to social recruiting. This means more competition for social recruiters everywhere. More competition for you! Do you know what your competitors are Tweeting? If not, then it’s time to find out! Your rivals are a prime source of information. Inspecting your competitors on social media helps you better understand your industry and gives you valuable insight into the behavior and interests of the audiences that you are targeting. Their most popular content can inform your future content and their failures can steer you clear of social... Read More

July 6

Whether you want to hire new talent, sell products, or grow your audience… You need to focus on your brand because none of these things is possible if no one knows who you are! Your ability to generate any of these results is based on your brand. In an era where the average person spends so much of their time online, the best ways to build that brand is through social media. This is why 78% of companies now have a dedicated social media team and why 76% of companies choose social media to communicate their employer brand. Although the... Read More

July 1

Happy Canada Day! Did you even know that it was Canada Day? I forgive you if you didn’t. Especially if you are not Canadian. Jobcast is a Canadian company, based out of Vancouver BC, so to honour our Canadian roots this week’s Link Love is all about Canada. To start, here’s an interesting fact for anyone looking for a job in our home and native land: Monday is the best day of the week to turn in your application. Monday applicants have a 10% higher chance of being chosen for interviews. For more fun facts about working in Canada check... Read More

June 29

Are you about to take the plunge and launch your social recruiting strategy? Do you want to reach the largest number of job seekers possible and promote your employer brand? Then Facebook is the perfect fit. Facebook is the most active social network, its Company Pages feature is great for employer branding, and the ability to add a Career Tab to your Page makes Facebook a top choice for social media recruitment. Launching your Facebook recruiting strategy takes planning, consistency, and as much creativity as you can muster. In this article, you’ll learn the basics of launching an effective Facebook... Read More

June 24

It’s always a bit of a struggle trying to figure out what you, our readers, want to read. Facebook tips, social recruiting news, stats… There are so many different topics that fit with our demographic (you!) But just because the topic fits, doesn’t mean that you’re actually interested in it. Statistically speaking you should be extremely interested in articles about recruiting for diversity and talent analytics. According to our view counts, those statistics are wrong! You are, however, extremely interested in content creation. Our recent article, 11 Content Ideas for Social Recruiting, is one of our most popular to date.... Read More

June 22

If you’re like the majority of HR professionals and recruiters that we meet, then you’ve recently taken on the task of social recruiting. In today’s candidate-driven market, more companies than ever have turned to social in order to broaden their candidate attraction strategy. Learning how to effectively and consistently attract qualified candidates via social media is the contemporary HR struggle. And the struggle is real! If you, like so many of the people that reach out to us, are struggling to make social recruiting work then these tips are for you. 5 Key Success Factors for Attracting Candidates on Social... Read More