Blog


July 20

More and more job candidates are using social media in their hunt to find the perfect job, with LinkedIn taking the clear lead. But as an employer, are you taking full advantage of social media to find the perfect employee? According to Michael Page, 77% of employers already use social media to find job candidates. If you haven’t started yet though, we have 5 simple tips to help you. However, could social media be used for more than just promotion and searching? Social media screening involves digging deeper and researching candidates through sites such as LinkedIn, Twitter, Facebook and Google+.... Read More

July 13

Did you know that 79% of job seekers use social media in their job search? The list of social media networks just seems to keep growing, and with a growing emphasis being placed on creating a strong employer brand, it might be tempting to jump on all of them. Before you do this, it’s important to consider that each of these networks will reach a different type of person and will require different types of content. To find success, you’ll need to identify which social media platform aligns with your brand and culture and also lets you connect with your target candidates? It... Read More

July 6

Did you know that 76% of companies have indicated that social media is their go-to method for sharing and growing their employer brand? With so many different social media networks and so many different audiences to reach, it can be a little overwhelming figuring out where to start building your employer brand. In order to prevent yourself from become discouraged by all of the different choices in front of you, it’s important to identify one or two platforms to start off with. By choosing key channels to focus on, you will be able to use your time and resources more effectively. Once... Read More

June 29

Your Facebook Page is your secret weapon. You can quickly communicate your brand on a channel that most of your target audience is already on. You can recruit passive candidates and convert your employees into brand ambassadors! It’s also a great marketing platform. For smaller businesses with a less-developed website, Facebook has most of the required functionality you need!   1. Make sure your images stand out! Are your images bold, engaging, and effective? If not, they risk being scrolled past and buried in the graveyard of uninteresting status updates. It only takes a second to catch someone’s eye, but... Read More

June 22

Did you know that 93% of marketers are using social media? And the same goes (give or take one percentage point) for recruiter, which makes sense, considering that social media has proven to be an effective tool for both hiring and marketing. However, of the huge percentage of companies using social media, many focus their attention on a single network and either exclude or neglect the rest. If this sounds like you, then you may want to rethink your strategy! Here’s why using multiple social networks is better than one.   You’ll Reach More of Your Audience While Facebook may... Read More

June 15

Does your company have a Twitter page? It’s 2016 and you’ve probably heard of Twitter. Did you know that there are 310 million people that use Twitter, and that 100 million of those are monthly active users? If you’re looking to hire great talent without spending a fortune to access it, try social recruiting on Twitter. Companies typically use Twitter to establish a brand presence. It’s a great way to engage your followers and customers, market upcoming promotions and product releases, and also serves as a platform for providing customer service. What many companies also take advantage of, is the... Read More

June 9

Facebook is a great tool to connect with everyone from your family and friends to any of the other 1.65 billion monthly active users on the site. Did you know that there are hundreds of millions of Facebook Groups that you can join? With that much reach and potential, it’s no surprise that Facebook Groups present a great opportunity to share your job postings with tons of people who share common interests with you and your company. Jobcast knows that more and more people are using Groups to look for new jobs and further their careers. To help you take advantage of this, we’ve... Read More

June 8

Do the images that you share on social media stand out? Are they unique, bold… effective? Creating and sharing clever image-based content can engage your audience on a personal level because people have a stronger emotional response when they are shown instead of told. The more job seekers relate to you and your company, the more likely they are to want to work for your company. In this article you’ll learn 4 ways to connect with job seekers using social media images.   #1: Share Your Knowledge With Infographics The human brain processes visual content 60,000 times more quickly than text, which... Read More

June 1

Effective social recruiting looks a lot like content marketing. An interesting mix of content is what prompts people to follow, Like, and share on social networks. Whether you’re using social to sell sneakers, timeshares, or the latest job opening at your company, follows, Likes, and shares are what will get you the sale. Companies need to create engaging, targeted content that markets their jobs and employer brand to candidates to accompany their job ads. The best mix for social recruiting is to post 4 other types of content for every one job posted. Coming up with different kinds content is... Read More