Blog


August 24

Today, it’s mobile devices (not laptops or desktop computers) that make up the most internet usage. With the number of social networks (like Facebook or Twitter), messaging platforms (like Whatsapp), and mobile apps (services like Netflix or games like Pokemon Go) at our fingertips, this should come as no surprise. Think about how much time you spend looking at your phone, checking your email or snapping a photo of your lunch. For many people in today’s world, their smartphones are practically an extension of their hands. There are currently 2.6 billion (with a B!) smartphone users across the globe. If... Read More

August 17

Reel in the job applicants with a few simple tweaks to your recruiting strategy. Not only are job seekers competing with one another these days, but so too are job recruiters when it comes to attracting prospective employees. With recruiters saturating the social media sphere, it can be hard to stand out. But with a little pizazz and strategic planning, it can be done. Stay current on trends within each platform Coming up with different variations of just one item of content can be a lot of work, but it’s important to take this route over the easy way (using... Read More

August 10

Your team is already full of great people and as it turns out, great people know more great people! Candidates hired through employee referrals result in higher quality hires, faster hires, and employees that stay with companies longer. If you don’t have an employee referral system in place, you’re missing out on a potential gold mine of talent. Want to tap into this? Keep reading for some tips to start getting more referrals. Leverage Social Media You probably already know that with Jobcast, you can connect your company’s Facebook page, Twitter account, and LinkedIn company profile. This is a great... Read More

August 3

The most efficient way to enhance social media efforts is to develop a solid social media strategy. Every serious content marketer has a social media strategy template he or she can refer to in order to keep their goals in check. Finding your content niche that forms the best connection with your audience should be your top priority. This list should help you get an insight into what types of content you could use to enhance the effects of your social media efforts. News News is the type of content that definitely gets far more shares online overall. But, this... Read More

July 27

Your employer brand plays a huge role in helping job seekers decide whether or not to apply for a position. After all, 75% of job seekers consider employer brands before even applying for open jobs. With 79% of job seekers likely to use social media during their job search, it’s important to think about where social media and your employer brand meet. Living and working in an increasingly digital world, there are more and more opportunities to connect with job seekers and show them why it’s so great to work with your company. An important thing to consider is the audience you’re... Read More

July 20

More and more job candidates are using social media in their hunt to find the perfect job, with LinkedIn taking the clear lead. But as an employer, are you taking full advantage of social media to find the perfect employee? According to Michael Page, 77% of employers already use social media to find job candidates. If you haven’t started yet though, we have 5 simple tips to help you. However, could social media be used for more than just promotion and searching? Social media screening involves digging deeper and researching candidates through sites such as LinkedIn, Twitter, Facebook and Google+.... Read More

July 13

Did you know that 79% of job seekers use social media in their job search? The list of social media networks just seems to keep growing, and with a growing emphasis being placed on creating a strong employer brand, it might be tempting to jump on all of them. Before you do this, it’s important to consider that each of these networks will reach a different type of person and will require different types of content. To find success, you’ll need to identify which social media platform aligns with your brand and culture and also lets you connect with your target candidates? It... Read More

July 6

Did you know that 76% of companies have indicated that social media is their go-to method for sharing and growing their employer brand? With so many different social media networks and so many different audiences to reach, it can be a little overwhelming figuring out where to start building your employer brand. In order to prevent yourself from become discouraged by all of the different choices in front of you, it’s important to identify one or two platforms to start off with. By choosing key channels to focus on, you will be able to use your time and resources more effectively. Once... Read More

June 29

Your Facebook Page is your secret weapon. You can quickly communicate your brand on a channel that most of your target audience is already on. You can recruit passive candidates and convert your employees into brand ambassadors! It’s also a great marketing platform. For smaller businesses with a less-developed website, Facebook has most of the required functionality you need!   1. Make sure your images stand out! Are your images bold, engaging, and effective? If not, they risk being scrolled past and buried in the graveyard of uninteresting status updates. It only takes a second to catch someone’s eye, but... Read More

June 22

Did you know that 93% of marketers are using social media? And the same goes (give or take one percentage point) for recruiter, which makes sense, considering that social media has proven to be an effective tool for both hiring and marketing. However, of the huge percentage of companies using social media, many focus their attention on a single network and either exclude or neglect the rest. If this sounds like you, then you may want to rethink your strategy! Here’s why using multiple social networks is better than one.   You’ll Reach More of Your Audience While Facebook may... Read More