Why Recruiters Prefer Facebook

January 5th, 2012

LinkedIn, Twitter, Facebook. The big three of social media are constantly changing the scope of social recruiting. Pros and cons to each? Here is a list of some of the reasons why recruiters choose Facebook to find new talent:

Facebook has the biggest network

Facebook is undoubtedly one of the most popular social media platforms. There are more than 800 million active users on Facebook worldwide, compared with 135 million on LinkedIn and 100 million on Twitter.

It’s engaging

Facebook Pages allow businesses and organizations to create an effective online presence, which helps to build engaging and long lasting relationships. When potential candidates research an employer and find their Facebook Page full of comments, conversations and personal interactions, they will see it as a reflection of your company’s brand and employee experience.

It’s free

Employers like that you are able to upload posts, download social recruitment apps like Jobcast, and manage additional content – all free of cost. With a Facebook plan in place, you have the ability to reach prospective clients and interact with them, all for free.

It’s full of action

Recruiters believe that candidates do not actively update their LinkedIn profiles, whereas they are quite active on Facebook. Therefore, it makes sense to connect with candidates where they already hang out online!

Easy to integrate

When it comes to website integration, it is easy to add Facebook feeds and the Like button to your company’s website.

Integrated Applicant Tracking Systems

With Facebook apps like Jobcast, recruiters and employers are able track applicants through an integrated applicant tracking system (ATS). You can rate, review and scan through applications all while on Facebook.

These are just some of the many reasons why it is important to develop a Facebook recruitment strategy. Please feel free to share your comments below on why you think it is important to use Facebook for recruiting and remember to check out our Facebook recruiting app here.