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Sourcing Passive Candidates: Who's in Charge, Why Twitter is Rad, and an Encyclopedia

Posted by Samara Parker
February 5th, 2014

Passive candidates, you want 'em... the social graph has got 'em!

So, how do you use the data the graph provides to find a bunch of awesome talent, grow your company, and become the world's happiest employer?

Getting yourself branded Facebook Career Page is a pretty great start because it gives your employer brand a mobile friendly social presence. This is important as the first thing the passive candidates are going to after you reach out to them is Google your organization. A well branded, mobile optimized Facebook Career Site makes for an excellent first impression.

But, you still have to get out there and source those candidates!

Today we're featuring 5 great articles that will help you understand what it takes to use social for sourcing.

One thing a successful social sourcing strategy definitely needs is a person to plan and carry out the sourcing. Until we have robots to do it for us, this article by Victor Alberts will help you determine who should be in charge of social sourcing and recruiting for your company.

As much as I love Facebook for every aspect of social recruiting, it's important to use multiple platforms, if you want to get the most out of your social strategy. Here's a great little guide from Sprout Social about using multiple social networks to source passive candidates.

Speaking of import social platforms, Twitter makes for an excellent sourcing tool, especially when combined with another platform that allows for more than 140 character conversations. Here's Suzanne Lucas's take on why when it comes to engaging with passive candidates Twitter is your friend!

Now I'm going to break with tradition and share two articles from the same blog. I know, I know, it's not very fair of me, but hey, life's not fair buttercup! And, when it comes to sourcing, Glen Cathey is the man. His article on searching for candidates with Facebook still holds up 4 years later. In the land of social media that's basically an eternity.

Glen's more recent post, 100 free sourcing and recruiting guides and resources, is even more awesome, hence the double share. This is as close to a social recruiting reference library as you're going to get! I highly suggest you check it out, and then leave Glen many, many thank yous.

Before we go, I’d just like to give a quick shout to HR maven, Jessica Miller-Merrell and everyone over at Blogging4Jobs. They recently did a total redesign of their blog and it looks incredible, check it out!

Enjoy these links, and happy social recruiting!