Social Recruiting

Big Data, Recruiting and Employer Branding in The Cloud

April 1
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Just in case you were wondering, we are living in the future. And by “The future” I mean a sci-fi movie. Specifically, Minority Report starring Tom Cruise.Google can predict flu outbreaks in real time, Target knows if your teen is pregnant  and most importantly, The Cheesecake Factory can look into a Big Data crystal ball and predict exactly how crispy the pickles on your cheeseburger ought to be. Now that is “Absolute Customer Satisfaction”. It’s also just a little bit creepy, but probably worth it, for a seriously perfect pickle.There’s been quite a bit of buzz lately about the implications of Big Data for Recruiting and Employer branding. A lot of it is super-complex and detailed, like this post on HRExaminer.com. But most of us ……Read More

Branding a Province: the Art of Facebook Recruiting and Social Media

March 6
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Reg Hamilton is a specialist in Interactive Media. He has over 18 years of tech experience, is an accomplished artist and designer, represents Phoenix Group on the Interactive Advertising Bureau of Canada’s Mobile and Social Media Council, and his LinkedIn profile was one of the most viewed in 2012.So as you can imagine, he’s a pretty busy guy. That’s why we feel very lucky that Reg has agreed to share some of his knowledge with the Jobcast blog.Jobcast: Hi Reg, would you mind explaining to our readers what Phoenix Group is all about?Reg: Phoenix Group is a full-service advertising agency with nearly 40 staff. We offer branding, creative, interactive and media services. Phoenix Group is a place where ideas grow. W……Read More

Taking the Plunge with Social Recruiting

March 4
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In last week’s blog we talked about taking the plunge into social media — not waiting for permission — just doing it. I asked our CEO and fearless leader, Ryan St Germaine, what he thought about the subject and in true Ryan-style, instead of bragging about himself, he expounded on our clients and best practices of social recruiters:“From speaking with clients I’ve noticed that people get overwhelmed by social media and see it as this big, daunting task that requires a masters degree to understand. It’s not. All of the best social recruiters got started by putting one foot in front of the other and just going for it. They didn’t ask for permission or write a 40 page report. They created a social media account and started having c……Read More

Why and How Family-Run Business Gordon Food Service Got Social With Their Recruiting

February 25
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The past few weeks we've been focusing a lot on taking the plunge into social recruiting. We've shared tips on how to get started, done a link love devoted to the subject, and now we're bringing you an interview with a client of ours who has done an amazing job of using social recruiting: Gordon Food Service.Dave Wiltjer was kind enough to answer some of our questions about how and why Gordon Food Service uses social to recruit.Jobcast: Gordon Food Service is obviously quite savvy when it comes to social media. What does the term social recruiting mean to you?Dave: When we discuss social recruiting, we are talking about using social tools that will help with us in attracting and sourcing passive candidates. We ……Read More

Super Hero Social Recruiting

February 18
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It's no secret that I love athletics. Most of the quotes I use in my writing can be attributed to coaches I admire, athletes or super heroes (Yes, I said super heroes. Forget radioactive spider bites and Kryptonian genetics, Batman fights crime with conditioning and wits alone!) It's also no secret that I am a sucker for awesome branding and design (obviously... I mean have you seen how well designed the Jobcast app is?!?!). So it should come as no surprise that I am a wee bit obsessed with Nike. They're athletic, uber-functional, slick and wonderfully bossy -- just like yours truly! Nike is best know for their famous "Just Do It!" campaign. And I buy into it hook-line-and-sinker. The philosophy behind their campaign: If you think s……Read More

Of Snowball Attacks and Social Recruiting, it's All in the Timing

February 11
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Timing matters. This is true in all aspects of life. From planning a surprise snowball attack, to knowing when to apologize for said snowball attack, it's all in the timing. If you want to be effective with your social recruiting campaign, or social media in general, you'll need to master a few scheduling basics. Luckily, with social media, unlike snowball attacks, it's very easy to orchestrate proper timing — there are even apps for that! And don't worry, I'm working on one for more effective snowball attack campaigns as well. Winter SnowBlitz 2014 is going to be awesome! But back to recruiting... Here's a pretty easy 4-step plan to timing for your social recruiting attack campaign. (This plan would work just as well for social media ……Read More

Google Plus for Recruiting or I Love Circles!

February 4
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When Google+ first came out, I signed up right away — even got an early invite. I'm that cool. Even cooler? I also shut down my Facebook profile. Total social media bad-assery! I missed a lot of parties that month. I also missed out on friend's engagement announcements, concerts, and I can't even imagine how many hilarious cat videos. All this (okay, so mostly the cat videos) sent me crawling back to Facebook, tail between my legs, begging for forgiveness. It also left me feeling pretty non-plussed by Google+ (luckily, it did not effect my incredible pun-making abilities). Instead of learning my lesson, and maintaining both my Facebook and Google+ accounts, I dropped Google like it was hot. Now, thanks to a recent slew ……Read More

I Made a Vine Recruiting Video

January 28
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I feel very on trend lately. Especially after last week, when writing about Facebook Graph Search and recruiting led to me waste countless hours using the new tool to stalk people. And now I’m writing about Vine, Twitter’s video sharing app, and I’ve also spent much too much time creating my first Vine video. I say “much too much”, because the end result is a mere six seconds of footage.The six second limit is what makes Vine the Twitter equivalent of video sharing apps. Of course, when new social platforms come along, the first thing I think about is : how I will use them to creep on high school boyfriends? … I mean, what’s the relevance for social recruiting?! In last week’s article, we postulated that Facebook Graph Sea……Read More

Facebook Graph Search is the Next Big thing for Social Recruiting

January 21
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The internet is blowing up with articles about Facebook Graph Search. Such as : Facebook Graph Search is going to revolutionize social recruiting, Facebook Graph Search is bad news for LinkedIn, Facebook Graph Search is not that big a deal (yet), or, actually it is a huge deal but has a terrible name soon to be replaced by simply “Facebook Search”. Phewf. And it’s still just in Beta phase.Honestly, as of right now, there’s really not much actual Graph Search to speak of and there won’t be for a quite while. That’s not to say we shouldn’t pay attention, stay informed, and tinker with the prospect. But it certainly doesn’t mean adjusting recruitment strategies or creating new job titles (though “Facebook Graph Master” would be ……Read More

Gamification and Recruiting? Keep it Simple Yoshi!

January 14
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Today we're going to talk about how to improve the process of hiring through gamification. Before reading any further, I suggest you gather your team and engage in some research and skill-building — namely by battling each other at Mario Kart. This will get everyone excited about gamification. It will also make you the office favorite. At least until someone brings in a really tasty batch of cupcakes. So, what can we learn from Mario? Simply put, make it fun. Injecting some levity into the recruiting process is more important than you may have been led to believe  The reason gamification works so well for training is because it makes training more enjoyable, like... you guessed it, games! This works for the recruitment proc……Read More