Social Recruiting

5 Essential Social Media Management Apps

May 26

Recently I've been working with several new Jobcasters on their social media branding. This has got me thinking a lot about just how difficult it can be to get started with social. There's just so much information out there, so many different "Must Use" social platforms, "Best Practices", and gigantic lists of "Essential Apps" that you "Can't live without!" It's terrifying. One of my favorite blogs, BufferBlog.com, recently put out a list of the 61 best social media tools for small business. This is awesome... For me, and community managers like me.... But I would never send something like this to a client who has just begun the process of building their organization's employer brand! To be honest, Buffer's list left even me feeling ……Read More

Want to Attract Better Candidates? Get Yer Social On!

May 19

I’ve been doing some recruiting over the last few months. 3 people, to be precise, all of them infinitely more social than me (I’m nearly 40, social for me involves being able to sit down with the missus for more than 20 minutes in the evening). They’re teaching me more about marketing than I’ve learned in the last 15 years, but above all, they’re teaching me that if we want to recruit more people like them, we’ve got to get our social on.Candidates are choosyI can yak on all I like about how millenials are not millenials and they’re just real people, but they are slightly different in their approach to their careers. And this is stereotyping older generations a little, but bear with me… in “days gone by”, people had defined career pa……Read More

Recruiting with Instagram and Pinterest: Yay or Nay?

May 12

Do you like an underdog? I know I do! Last week’s blog post on choosing the best social network for your hiring, covered the major players in social recruiting: Facebook, Twitter, YouTube, and Google Plus. It explained how each of them could be used for recruiting, and how you can determine which of these platforms best suits your needs. We did not cover LinkedIn because LinkedIn is a recruitment app in its very essence, so we thought it might be a little too obvious! We did not cover uniquely visual networks, Pinterest and Instagram, for the opposite reason. These platforms are the underdogs of social recruiting. They are not underdogs because they are unpopular, underdogs are almost always popular, but becau……Read More

7 Social Recruiting Role Models

May 7

Role models are great. I don't know about you, but I have lots of them. There's Nia Shanks, who is my fitness role model, Charles Francis Xavier who is my super hero/life ethical role model, and let's not forget my blog role model, Passive Aggressive Notes! When it comes to social recruiting, there are a whole lot of fantastic role models to choose from. This is terrible because choosing is hard. But never fear, I am here to help rescue you from the stress and torment caused by excessive choice. I have narrowed the list down to 7. This was a harrowing experience, but your well being is worth the pain, tears, and hurt feelings. Feel free to send Reese's Peanut Butter Cups as a token of thanks though.7 Awesome Social Rec……Read More

How to Choose Your Social Recruiting Specialty

May 5

You want to brand yourself as a social recruiting pro. Developing your social media skills is a fantastic way to advance your career. If you don’t believe me, ask me (connect on Linked in and ask away; it’s fun!) Or read this blog post about how adding social recruiting to your resume is an excellent career move. To start getting social you've got to decide which platforms you’ll use. There are so many social networks out there and you don’t have to stick to just one. What is important is that you select platforms that match your organization’s goals.It is also important that you keep an open mind about which networks those may be. Most recruiters fixate on LinkedIn and job boards because they are very obviously recruitme……Read More

5 Great Articles About How to Make Candidates Like You!

April 30

To attract top talent you have to show them that your company is a place they want to work. You must express this in your job ads, as that's the first place job seekers get to know your organization. Recruiting expert and Jobcast guest blogger Susan Wright-Boucher wrote about how to craft job posts that will make candidates want to work for your company in her recent article: Transform Your Job Ads from Ho-Hum to Aha!But, as important as they are, it’s not just your job posts that sell candidates on applying for your open positions. Your entire social media presence will influence how potential hires feel about your company and determine whether they click ‘Apply now’ or run for the hills. Here are 5 great articles ……Read More

Transform Your Job Ads From Ho-Hum to Aha!

April 28

Great job ads stand out from the crowd. They engage applicants on an emotional level by answering their top questions and creating a clear and compelling picture of what’s on offer. In this article, I’ll show you a quick way to assess ads and give you two tips you can start using today.Take This Test For this test, you'll need a real job ad. I recommend picking one that's not from your own company -- competitor ads are marvelous for this. Using someone else's ad will eliminate defensive thinking so you can focus entirely on seeing the content from an applicant's perspective.Reading only the job title and first two or three lines of text, can you answer these questions?How does this role impact the company's larger goals?H……Read More

Can You Be Found?

March 31

OK – show of virtual hands. How many of you have googled a candidate to see what comes up?I’ll admit it. I’ve done it, and it’s not very HR of me – but some candidates who may have thought they were perfect will have ended up on my “do not invite” list because of their terrible Twitter feeds full of booze and profanity. Some had written blogs full of poor grammar and spelling mistakes.Yeah, we google everyone.And they’re googling you back, if they’ve got any sense. But what if they’re desperate to work for you, and they just don’t know it. How are they ever going to find out?Sure, you can post on job boards and you can get a great recruitment agent on board – but sometimes the best people are the ones that have……Read More

The 3 Best Kinds of Unselfish Content for Recruiting

March 24

Last week we featured content marketing pro, Megan Lunetta, on the blog. She shared her tips on how to use research and data to create a content strategy that resonates with your target market/ideal candidates.Megan explained that you cannot simply post “selfish” content, i.e. ads and job posts, and in order to grow your reach, talent pools, and employer brand, you’ll need to have a strategy that includes varied content which provides value to your desired audience.One of the best ways to set up a content strategy that provides real value, and doesn’t bore your audience to tears, is by following the 4:1 rule. The 4:1 rule is, exactly as the name implies, a ratio for determining what to share, when.Basically, for every one……Read More

3 Tips for Preventing a Hiring Hangover

March 17

I fear I've been neglecting a very important part of blogging. A part of blogging so fundamental, so important, and so substantial that I shudder to think how upset with me you must be, dear reader. I have been neglecting to write holiday-themed posts. For this, I am sorry. But hear me out: I've been living overseas,and the holidays here are, quite literally, foreign to me. Usually, they involve a lot of the color orange, and toast covered in celebratory sprinkles. Check out Stuff Dutch People Like and you'll see what I'm talking about! All of that changes today! Today, I will write a themed post about one of the most meaningful holidays that man has ever known. Saint Patrick's Day. In honor of this glorious celebration of dr……Read More

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