Blog

Why and How Family-Run Business Gordon Food Service Got Social With Their Recruiting

February 25
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The past few weeks we've been focusing a lot on taking the plunge into social recruiting. We've shared tips on how to get started, done a link love devoted to the subject, and now we're bringing you an interview with a client of ours who has done an amazing job of using social recruiting: Gordon Food Service.Dave Wiltjer was kind enough to answer some of our questions about how and why Gordon Food Service uses social to recruit.Jobcast: Gordon Food Service is obviously quite savvy when it comes to social media. What does the term social recruiting mean to you?Dave: When we discuss social recruiting, we are talking about using social tools that will help with us in attracting and sourcing passive candidates. We ……Read More

Branding a Province with Think Sask and Phoenix Group

February 24
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In this case study you’ll learn how Phoenix group:Re-Branded the Province of Saskatchewan with FacebookUsed Facebook to attract people from all over the world to grow Saskatchewan’s workforceCreated a targeted content strategy campaign to effectively reach very specific demographics…Read More

Getting Started With Social Recruiting

February 20
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On Monday we talked about taking the leap into social recruiting. We shared a few links to back up the argument for using social to find talent, and also some apps to help implement social recruiting strategies. But there is so much more to add to that list!Social recruiting is getting bigger and bigger. The definition itself is expanding along with the social networks that make it possible.From employee referrals to job boards to Vine Videos, the evolution of social is fast and furious. And much like the fantastic film Fast and Furious 5 3D IMAX, it can be pretty overwhelming. But, thankfully, like the plot of every movie in the Fast and Furious series, the basic premise remains exactly the same! Create a strategy, implement that ……Read More

Super Hero Social Recruiting

February 18
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It's no secret that I love athletics. Most of the quotes I use in my writing can be attributed to coaches I admire, athletes or super heroes (Yes, I said super heroes. Forget radioactive spider bites and Kryptonian genetics, Batman fights crime with conditioning and wits alone!) It's also no secret that I am a sucker for awesome branding and design (obviously... I mean have you seen how well designed the Jobcast app is?!?!). So it should come as no surprise that I am a wee bit obsessed with Nike. They're athletic, uber-functional, slick and wonderfully bossy -- just like yours truly! Nike is best know for their famous "Just Do It!" campaign. And I buy into it hook-line-and-sinker. The philosophy behind their campaign: If you think s……Read More

Talent Acquisition is Like a Box of Chocolates

February 13
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Valentine’s Day is almost upon us. I know this because of all the infographics and slideshows on Mashable, Forbes and Pinterest instructing me on “how to woo a nerd”, “how NOT to celebrate Valentine’s Day in the office”, and “How to make healthy raw-vegan substitutions for V-Day treats!”.Personally I want none of this. I wooed my nerd a long time ago, and I work from home, cafes, occasionally bars (it’s a European thing [don’t tell my boss!]), and personally I think the term V-Day should be reserved for remembering veterans and that raw-vegan treats should be reserved only for mortal enemies.Not that I’m not into Valentines Day — any excuse for chocolate is a good one! It’s just that I don’t think it has much to do wit……Read More

Of Snowball Attacks and Social Recruiting, it's All in the Timing

February 11
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Timing matters. This is true in all aspects of life. From planning a surprise snowball attack, to knowing when to apologize for said snowball attack, it's all in the timing. If you want to be effective with your social recruiting campaign, or social media in general, you'll need to master a few scheduling basics. Luckily, with social media, unlike snowball attacks, it's very easy to orchestrate proper timing — there are even apps for that! And don't worry, I'm working on one for more effective snowball attack campaigns as well. Winter SnowBlitz 2014 is going to be awesome! But back to recruiting... Here's a pretty easy 4-step plan to timing for your social recruiting attack campaign. (This plan would work just as well for social media ……Read More

Jargon Madness (Buzzwords!), Social Recruiting and Rock-Opera Employees

February 6
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What’s the buzz, tell me what’s happening, what’s the buzz, tell me what’s happening…Just in case you’re not a theatre nerd, those are lyrics from Jesus Christ Superstar. And yes, I was a lady-apostle in a live performance of JCSS, and no, it was not back in highschool… It was just last year!So I’m basically a rockstar, which is awesome, just don’t ever call an employee that. According to Forbes, the term “Rockstar employee” is one of the most annoying bits of office place jargon to come out of 2012.Although I’m of the opinion that all jargon is terribly annoying, I find I still use it  in my blog posts or “Articles”. Mostly because it’s recognizable. Using terms like “personal branding”, though rather silly, is still more succinct t……Read More

Google Plus for Recruiting or I Love Circles!

February 4
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When Google+ first came out, I signed up right away — even got an early invite. I'm that cool. Even cooler? I also shut down my Facebook profile. Total social media bad-assery! I missed a lot of parties that month. I also missed out on friend's engagement announcements, concerts, and I can't even imagine how many hilarious cat videos. All this (okay, so mostly the cat videos) sent me crawling back to Facebook, tail between my legs, begging for forgiveness. It also left me feeling pretty non-plussed by Google+ (luckily, it did not effect my incredible pun-making abilities). Instead of learning my lesson, and maintaining both my Facebook and Google+ accounts, I dropped Google like it was hot. Now, thanks to a recent slew ……Read More

Kicking it Old-School with Video Recruiting

January 30
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Hello, dear readers! Today I'm going to stop pretending like I'm a trendy human and instead give you some links about an old-school recruiting medium. By old-school, I mean waaaay old, like 2009 old! 2009 brought us a lot of cool stuff: Lady Gaga music videos, popular nerds, awkward family portraits and most importantly: an amazing article by ERE on video recruiting! Who can pay attention to strangely dressed pop stars when there are blog posts about video recruiting to be read?!? In August 2009, Kevin Wheeler wrote a brilliant piece for ERE called Why Recruiting Has to Go Video!  I reread this article recently and was blown away by how pertinent it still is today. Kevin outlines the basic ways in which video can ……Read More

I Made a Vine Recruiting Video

January 28
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I feel very on trend lately. Especially after last week, when writing about Facebook Graph Search and recruiting led to me waste countless hours using the new tool to stalk people. And now I’m writing about Vine, Twitter’s video sharing app, and I’ve also spent much too much time creating my first Vine video. I say “much too much”, because the end result is a mere six seconds of footage.The six second limit is what makes Vine the Twitter equivalent of video sharing apps. Of course, when new social platforms come along, the first thing I think about is : how I will use them to creep on high school boyfriends? … I mean, what’s the relevance for social recruiting?! In last week’s article, we postulated that Facebook Graph Sea……Read More