Jasmine Tiang

5 Ways to Improve Your Facebook Page

June 29

Your Facebook Page is your secret weapon. You can quickly communicate your brand on a channel that most of your target audience is already on. You can recruit passive candidates and convert your employees into brand ambassadors! It’s also a great marketing platform. For smaller businesses with a less-developed website, Facebook has most of the required functionality you need!1. Make sure your images stand out!Are your images bold, engaging, and effective? If not, they risk being scrolled past and buried in the graveyard of uninteresting status updates. It only takes a second to catch someone’s eye, but less than that to scroll right on by. Check out this quick guide on what makes images pop! Need more reasons……Read More

Hire great talent on Twitter!

June 15

Does your company have a Twitter page? It’s 2016 and you’ve probably heard of Twitter. Did you know that there are 310 million people that use Twitter, and that 100 million of those are monthly active users? If you’re looking to hire great talent without spending a fortune to access it, try social recruiting on Twitter. Companies typically use Twitter to establish a brand presence. It’s a great way to engage your followers and customers, market upcoming promotions and product releases, and also serves as a platform for providing customer service. What many companies also take advantage of, is the fact that many companies find successful hires through Twitter. By using location-specific hashtags in combination with ……Read More

5 Ways To Empower Your Employees on Social Media

October 4

It can be difficult to involve your employees in your social media endeavors. Employees may not feel comfortable with social media, or may be reluctant to connect their personal social profiles to their work. Both are completely understandable reasons and you should always be respectful of your employee's comfort. However, there is no better brand ambassador than your employees. Nobody knows your company better than those who have worked there every day. Nobody can better represent your company culture than those who contribute to its very identity. For these reasons, you need to persuade and inspire your employees to participate in your company's social channels. Here are five ways you can empower……Read More

Harness the Power of Passive Candidates on Social Media

September 27

Enter: the perfect job candidate. Responds promptly to your freshly minted job posting. Skills, qualifications and work experience all seem relevant and perfectly tailored to the job description. Personality meshes perfectly with your precise company culture. Presentation is immaculate. Motivated and eager to do whatever is needed of them. Let us give this candidate the benefit of the doubt, and for a moment, imagine that they are actually a real person (haha). Out of the stack of people who applied for your awesome position, only this candidate shone like a priceless gem. This candidate made the conscious effort to seek you out. This candidate, for whatever motivation, wants to work for you. Hiring this candidate, ho……Read More

Active Listening in Social Media

September 20

Active listening is a communication technique in which the listener demonstrates to the speaker that they have been heard. Though it is often considered a more traditional concept of business communication, the technique is equally effective when applied to communication on social media channels. Here’s a quick summary of the four key components of ‘traditional’ active listening: (Source)Acknowledgement: using verbal and nonverbal gestures that demonstrate the listener’s attentiveness. Perception from the customer is heavily influenced by the attentiveness of the listener – make them feel valued!Clarification: summarizing and paraphrasing what the speaker has said. It is important for there to be a correct mutual ……Read More

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