Blog

How to Turn Your Employees Into Brand Ambassadors on Social Media

April 28
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In today’s world, consumers are bombarded with marketing messages on a daily basis. From old-fashioned print advertising, to television, radio, mobile, and online advertising, the average person has become accustomed to the bite-sized sales pitches companies are putting out there, and most of them have learnt to tune them out. While you still need to market in the traditional ways for those consumers who are actively seeking your product or services, building a brand story and focusing on word-of-mouth advertising will help your business stand out from the pack.In order to achieve  word-of-mouth advertising, businesses need to earn it by living up to your brand’s promise and always giving your customers excellent ……Read More

5 Recruiting Metrics You Should Definitely Pay Attention To

April 21
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The majority of recruiting needs can easily be met via social media or similar online avenues. As far as recruitment methods go, social media campaigns are indispensable – as long as you’re implementing them correctly. When starting a recruiting campaign, it’s highly beneficial to develop an efficient strategy and keep a close eye on key recruiting metrics. Doing so will allow you to monitor engagement from the get-go. It can be hard to come in late and try to figure out how effective your recruiting methods have been. Understanding beforehand what you need to look for and realising all the adjustments you may need to make along the way will create the perfect recruiting funnel, maximising your potential and deliverin……Read More

Passive Candidates: What You Need to Know [INFOGRAPHIC]

April 14
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Did you know that UK-based companies hire more than 50% of passive candidates on average every year? Or that passive candidates, who are open to hearing from recruiters, account for nearly 85% of the global workforce? Recruitment specialists Armstrong Appointments came out with an infographic that shares some interesting facts and figures about passive candidates – a breed that is fast emerging as the apple of a recruiter’s eye. According to it, traditional job listings and employee referrals are some of the best ways to attract the attention of a passive candidate.…Read More

Fresh Cotton-Social Recruiting with Jobcast

January 14
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Connecting with the perfect job candidate can be difficult but Jobcast can simply your search in finding the talent you need. Social recruiting with Jobcast has helped FreshCotton find the developers they were looking for but struggled to when using traditional recruitment methods. Read more on our case study about how finding the right recruitment platform and harnessing social media connections has opened up FreshCotton's access to talent within their own community.…Read More

Make Social Measurable - Best Practices to Succeed [INFOGRAPHIC]

October 26
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Of all the changes that the Internet and social media have wrought, one of the biggest is changing forever the way that companies and potential employees connect. Social media in particular has created a revolution both in finding out about and applying for jobs for employees, and discovering more about potential hires. But how do companies know if any or all of various social media platforms works for them and their needs? Measurement is key, and that includes setting goals and matching them to distinct metrics. Social media measurement can also help to gauge time and monetary investment, and direct companies to realign recruitment efforts based on outcomes. Via Salesforce…Read More

5 Ways To Empower Your Employees on Social Media

October 4
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It can be difficult to involve your employees in your social media endeavors. Employees may not feel comfortable with social media, or may be reluctant to connect their personal social profiles to their work. Both are completely understandable reasons and you should always be respectful of your employee's comfort. However, there is no better brand ambassador than your employees. Nobody knows your company better than those who have worked there every day. Nobody can better represent your company culture than those who contribute to its very identity. For these reasons, you need to persuade and inspire your employees to participate in your company's social channels. Here are five ways you can empower……Read More

Harness the Power of Passive Candidates on Social Media

September 27
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Enter: the perfect job candidate. Responds promptly to your freshly minted job posting. Skills, qualifications and work experience all seem relevant and perfectly tailored to the job description. Personality meshes perfectly with your precise company culture. Presentation is immaculate. Motivated and eager to do whatever is needed of them. Let us give this candidate the benefit of the doubt, and for a moment, imagine that they are actually a real person (haha). Out of the stack of people who applied for your awesome position, only this candidate shone like a priceless gem. This candidate made the conscious effort to seek you out. This candidate, for whatever motivation, wants to work for you. Hiring this candidate, ho……Read More

Active Listening in Social Media

September 20
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Active listening is a communication technique in which the listener demonstrates to the speaker that they have been heard. Though it is often considered a more traditional concept of business communication, the technique is equally effective when applied to communication on social media channels. Here’s a quick summary of the four key components of ‘traditional’ active listening: (Source)Acknowledgement: using verbal and nonverbal gestures that demonstrate the listener’s attentiveness. Perception from the customer is heavily influenced by the attentiveness of the listener – make them feel valued!Clarification: summarizing and paraphrasing what the speaker has said. It is important for there to be a correct mutual ……Read More

7 Reasons Why Your Social Recruiting Strategy Isn't Working

September 14
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Social recruiting has been with us for almost a decade (that’s right, some recruiters still remember the days of MySpace), but many hiring managers still have absolutely no clue about incorporating social media into their recruiting strategy. If your social recruiting efforts haven’t brought forth any tangible benefits, you might be doing something wrong.Here are 7 reasons why your social recruiting strategy might not be working for you.1. You build your strategy on a wrong vision of social recruitingSocial recruiting is simple and inexpensive, right?Wrong. While social platforms are freely available, social recruiting is hardly free in itself.Consider the time, people, resources, and their associated costs when developing a formal s……Read More

Happy Labor Day and the Future of Work

September 7
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Labor Day means two things to North Americans: a day off and the end of summer. Oh, and it’s also a day set aside to pay tribute to working women and men, hence the name labor day. A tradition started by labour unions in New York back in 1892 with a parade, Labor Day is now a national holiday in both Canada and the United States.We celebrate the holiday with barbecues, sparklers, and blog posts.Blog posts like this one!In honour of Labor Day, here are my favourite articles and podcasts about the future of work.Three Scenarios For The Future Of Work - Jacob Morgan @jacobmIn this article/infographic Jacob explains the concept PWC researchers created around three potential worlds of work we could inhabit i……Read More